Blogging is changing daily and it makes sense to have blog terms that help define blogging.. a glossary of sorts to explain the terminology especially for new bloggers. Definitions that help to ease the learning curve is something that for those of you who have been blogging for a while probably wished had been around when you started your blogging journey.
As you can imagine, the landscape of blogging for any blogger continues to evolve so it’s nearly impossible to come up with every word that you’re bound to come across, but nevertheless, I hope that this gives you the start you need to help build up or further enhance your blogging lingo as you journey even deeper into the world of blogging. So without further adieu, let's begin !
Above the fold: What you can see on a page before you have to scroll. This is the most visible part of the page. The most important content on your blog or website should be placed there.
Affiliate: Commonly referred to online as a person making money or generating revenue by promoting an existing product for a commission (e.g. a percentage).
Affiliate link: This is a link that is generated most often upon acceptance into an affiliate program. This link uniquely identifies you and your activity so that if a purchase is made through your affiliate link, you are ensured to get credited for the sale.
Affiliate marketing: This is a process where individuals, website owners and bloggers promote other businesses and their products. This system rewards the people that are willing to advertise services and their products. This is one extremely popular form of how bloggers can make money online as well.
Affiliate program (also known as a referral program): Compensatory programs developed that pay you for leads, sales, more referrals, traffic or exposure for a product or service.
Alexa: In short this is a website information portal. Alexa provides detailed information on every website on the internet. Information such as how well the website ranks among other websites, it’s audience data and traffic data are also provided.
Algorithm: These are rules that are established by a search engine that determines how well it will rank websites among other websites in it's search results online.
Anchor text: This is the text that you use to describe an image that you would use in a blog post or website's content. This text is associated with the image and is useful in getting your website additional exposure and visibility when others are searching for content and visuals online.
Backlink: A way of describing how one page is linked to another online. These are also referred to as hyperlinks. There are different types of backlinks (e.g. inbound, outbound, internal, external etc). The more “quality” links a website has the better. The best advice on links is to always link to quality, relevant and similar content that is aligned to your website.
Banner: This is typically an image used in connection with a product, business announcement and often times used in affiliate marketing in connection to advertising a product for a commission too. Banners come in different sizes that you can choose from (e.g. 320x250, 728x90, 160x600, 468x60, 120x600 etc).
Bing: A search engine that was developed by Microsoft (formerly known as Windows Live Search). In 2009, Bing and Yahoo reached an alliance agreement where Bing would power all of Yahoo search. What this means is that the results that you would get on Yahoo are the results that you would also see on Bing. Their alliance was created to compete with Google.
Blackhat SEO: This is a type of SEO (search engine optimization) that is used to achieve ranking results unnaturally. These methods typically result in search engine penalties that include getting de-indexed, meaning having your website removed from the search engine or experience drastic losses in the SERPS. Those who engage in these practices are after short term gains yet will experience long term losses and brand credibility that is hard to repair.
Blog: This is a type of website that enables the owners to make entries called “posts”. These posts vary in length and can include, video content, image content, text content or a variation of all 3 in one. It is very similar to journaling, but more interactive. Visitors that come across blog posts can also leave comments and interact with the content owner through such means. Additionally, it is also known by definition as a web log.
Blogger: In the blogging community an individual that owns a blog and engages in the act of blogging is commonly referred to as a blogger.
Blogosphere: This is another way of referring to all the blogs that exist online. The blogosphere also represents the growing community of bloggers as well.
Bounce rate: This refers to the activity of a user visiting one page and then leaving. It also represents how well a website can retain their visitors on a website. The more time a visitor remains on your website the lower your bounce rate will be. The less time a visitor remains on your website the higher the bounce rate will be. Different types of website content will experience various levels of bounce rates. A website whereby the user is filling out long forms is going to see lower bounce rates because of the time involved to complete the form versus a website that has you click on a button to buy something leading you to another website where you can complete your purchase. Higher bounce rates have been said to affect your search engine rankings as well but this is still a widely debated topic online as to the accuracy of that.
Canonical link: This is code (rel=canonical) placed within the HTML of a webpage that helps a blogger or website owner avoid penalties from Google for duplicate content. This also helps to improve the overall SEO on a website.
Captcha: Twisted words or letters you typically find on a website that prevents an action until you’ve typed in the letters or numbers that you are presented with. Captcha’s exist to more effectively verify if you are a real person or a bot/machine and to minimize spamming for a specific page or website.
Churn N Burn website: This is also referred to as “rank and bank”. This process involves creating different domains with the intention of passing authority to rank and generate income from cost per action networks through a very manipulative strategy that ultimately leads to receiving heavy penalties from search engines when you get caught. It’s a very short term strategy that when done successfully would generate revenue. However, this strategy has been seen as less and less effective as search engines have improved in recognizing this type of manipulation.
Click through rate: This is how many people viewing a page that take action and click on an advertisement (usually linked to a product) that shows up on the webpage.
Cloaked links: It’s just as the name implies. When a link (typically an affiliate link) takes on a new look. Your affiliate link may look like: http://affiliatelink.com/ref=0919 and the cloaked version may look like: http://yourwebsite.com/shared/yourwebsitename. This makes a visitorclicking through feel more comfortable clicking or sharing the link.
CMS (Content Management System): Platforms like Wordpress, Blogger and Medium that allow an individual to create blog and website content.
Comment Spam: Comments that are left on blogs and websites for the direct intention of getting links. Comments that do not provide value and are often very generic in nature with a link attached with the sole purpose of getting credit for a link left on the webpage where the comment has been left.
Commissions: When you join an affiliate program, you have the ability to earn commissions. The commission is the amount of money that is the result of a user typically making a purchase.
Conversion rate: How many users (typically identified in a percentage) coming to a webpage that take an action (e.g. make a purchase). Usually you be presented with data that shows you (clicks, conversions, commissions etc) and a percentage will be generated showing you your CR (conversion rate).
Contextual: This can refer to anything contained within the body of content / text. This could be in the form of ads, keywords etc.
Cookie: Files that are designed to save user information on your computer. Used frequently in the case of affiliate marketing. These files can be stored for anywhere from 24 hours to 90 days or more and if you make a purchase, the original site that an individual connected to having received that cookie will allow for commissions to be earned by the affiliate.
cPanel: This is most easily explained as a control panel for your website or blog.
CPA (Cost Per Action): In affiliate marketing, anytime the visitor takes an action on an ad (banner, text, video etc), there is an amount that you will earn from the advertiser as determined by the advertiser. Note that these amounts will vary.
CPC (Cost Per Click): Very similar to CPA (cost per action) and occurs in affiliate marketing. The blog or website owner will earn a pre-designated amount each time a visitor clicks on an ad. Amounts in this case are also determined by the advertiser.
CPM: This is also referred to as the cost per mile or per 1000 impressions. For each one thousand impressions on an ad, there is a pre-designated amount that you will earn from the advertiser. This is one of many advertising options in affiliate marketing that are appealing by blog and website owners (also known as publishers).
Deep links / linking: These are links beyond the homepage of your blog or website. Links that point to pages considered inner pages of your website are considered deeps links. Deep linking helps blog readers “discover” new content on a website.
Directory: Typically a list that is categorized by similarity. For example: blog directories that blogs are listed in "all in one place" helps those seeking new blogs or blogs that fit a certain interest generate more traffic and exposure for those blogs in the directory being listed as an “all in one place” resource.
Dofollow: This is an attribution for a link recognized by a search engine that says they will give credit to the website or blog trying to link. It also serves as a way of affecting or impacting the ranking for the website linking. The best practice is to consistently acquire links that produce content that is relevant and similar to your own content on your blog.
Domain name: Each website has a name preceded by http://. This name is the domain name. A domain name can consist of any combination of letters and numbers and are commonly seen with hyphens in them too. A domain name is typically aligned with the content that is associated with that website as well.
Ecommerce: Most commonly in the most basic sense is referred to as the process of buying and selling services online. The best examples of successful ecommerce online are websites such as: Amazon and Ebay.
Ebook: Any piece of content online can be turned into literature represented as a book in electronic form. Ebooks can contain information from all types of media that include photos, videos, images complimented with text. Length of ebooks can vary as well from very few pages to in excess of a hundred pages. Ebooks have been known to most commonly be used to encourage signups for a blog or website’s newsletters.
Email marketing: Marketing of products directly through your inbox. It is the act of receiving email from unknown senders and from those that you are familiar with whereby a call to action or focus is on a particular product or service.
Embedding: The act of adding code to your website or blog from another website that places content on the page that you’ve designated the code to be placed upon. Embedding is most commonly done in the case of videos, music and other media.
External Link: A link (e.g. hyperlink) that targets another domain (website or blog) that is not on your own website. For example: www.candidwriter.com linking to www.justretweet.com demonstrates this website linking to an external website thus creating the external link.
Feed – Your feed is most commonly a digest of news related items that are aligned to your interests. Often times you’ll find these on social media websites (e.g. Facebook).
Favicon: Several websites may have a small graphic next to their domain name in the browser being used to visit the domain. This small graphic is known as a favicon and is typically a graphic that aligns well to the content that is consistently produced on the blog or website.
Footer: Just as in word processing documents, the same applies to webpages that the footer is the bottom most part of the page.
Forums: A place where meaningful discussion can take place between users of similar interests. Forums can be found in nearly any niche established online. People gather in forums to share ideas and engage in meaningful collaboration. Other activities can include joint ventures and activities that include downloading software. The setup and array of activities on any forum does vary depending on niche and individuals that establish the forum as well.
FTP: The file transfer protocol allows for the transference of files from a local machine to a server or network and vice versa. An example of this is transferring files from your local machine to your self hosted Wordpress website or blog.
Guest blogging: The act of having someone other than the owner of a blog contribute a post to one’s blog. Often times, such blogging will come with certain parameters/rules that can include: a certain number of words in the post, a specific topic and a post that is completely new and not posted anywhere else etc.
Hashtag: As defined with the (#) sign, this is a method of communication in microblogging platforms (e.g. Twitter) and used in other social platforms as modern discussion threads to unite a common theme, thread, discussion or purpose.
Header: Just as seen in word processing documents, this is also the topmost section of a webpage on a blog or website.
Heat map: Blogging tools such as this will tell you where the visitors to a blog are visiting the most frequently and the least on any given webpage. The warmer the colors on the map will indicate where the majority of your visitors are visiting on a page. The cooler the colors will indicate the exact opposite in showing you where visitors are landing the least on a given webpage.
Hits: This refers to files that are downloaded on a webpage. Each time a request is made to the server for a file, it is counted as a hit. Files can include different elements on a webpage (e.g. all types of media on a webpage, buttons, anything downloadable etc.)
Hosting Service Provider: Offers space on servers for common services such as website hosting, backups and email.
HTML: This is referred to as the hypertext markup language. This is a coding language used to design and construct websites.
Hyperlink: This is a connection between linked text and an online destination. Photos, text, video and other content can be linked to a websites internal pages or to an external domain. When the linked item is clicked, the visitor will then be taken to the hyperlinked destination.
Internal link: Links that are within a website or blog that links to other pages within the same website. This can also be explained as a link on one domain that points to other links on the same domain.
Infographic: This is the use of visual content that provides the visitor with a more dynamic and engaging learning experience. The use of graphics and other visuals within the infographic has the ability to make even the most complex and dry content easier to understand and make it more digestible as well.
Indexed: This is the act of a search engine discovering the page that you have created on your domain and making it available in the search engines index and search results.
Keywords: Words that appear multiple times within a piece of content that help a blogger or website owner be found for a specific term. For example, a post written on “youtube” would include the keyword youtube embedded in the post throughout the post. However, too much use of a keyword may be considered spamming. Use of keywords should be used wisely within the context of content that is being written.
Keyword density: This refers to how often a keyword shows up within the body of the content. Keywords should show up less in shorter content and conversely more often in longer pieces of content. One can use their best judgement in determining this or use formulas that exist online to determine this too.
Keyword phrase: Any keyword that consists of more than one word in the phrase. For example, a keyword phrase can be “rank in youtube”. This keyword phrase is comprised of 3 words [rank] [in] [youtube]. These can also be referred to as long tail keywords.
Keyword research: The process of determining other criteria such as keyword volume, keyword density and keyword difficulty before deciding to write content on a specific keyword. Keyword research is extremely important as a blogger determines a keyword of interest.
Keyword volume: This refers to how often a keyword is searched. This data is commonly shown in searches done per month, but can also be broken down in local searches or globally.
Lead generation: This is the process of generating interest in a product or service with the intent to create sales. In affiliate marketing, advertisers will pay for leads from publishers.
Landing page: This is a page that any visitor browsing online lands on or comes to. Upon arrival to the landing page, typically there is a call to action or other information that is constructed to lead a person to take action and make a purchase for a product or service or to enter an email to join a list. The intent for a landing page will vary depending on the purpose of the landing page.
Link bait: This is the act of creating content that is so compelling that others will want to link to it. Content that answers questions or fulfills a need that is high quality is content that would resemble good link bait.
Long tail keyword(s): Keywords that are deemed to be “longer” keyword phrases as represented by anything longer than 3 words. Long tail keywords are often referred to as low hanging fruit by many SEO’s and bloggers. Additionally, long tail keywords are lower in sheer competitiveness and typically easier to rank for in a search engine.
Marketing: This is a strategy or set of strategies to create interest in the products and services that a blog, website or company is selling. Marketing will look different in how it is implemented depending on the industry, product or service being marketed. Marketing can be a very social process and marketing fulfills societal needs for products and services that are helpful in resolving consumer needs and the same can be said whether it is addressing those needs online or offline.
Media kit: A package of materials that tells a story about your business, brand, website / blog. Such a package can include materials that promote your blog, highlight website analytic data and other essential information to share with others that are interested in your website. This information provides insight about your website, what you do, who you are and who your content caters to. A media kit can be helpful as your blog continues to grow and as it garners more attention from media outlets that may want to work with you.
Microblog: Best described as a blog that allows you to publish very short posts. The very best example of this type of blog is Twitter.
Microblogging: The act of blogging with very short posts. While Twitter is a microblogging platform, any blog that consistently blogs with the intent of very short or brief posts is also engaging in the act of microblogging.
Mobile friendly: References to “mobile friendly” in the world of blogging is about a blogs ability to be friendly to the user or visitor on a mobile device (e.g. smartphones, tablets, iPads etc.) The blog and its content should be easy to read and easy to interact with. This is now also considered a ranking factor in the Google search engine and can negatively impact a blogs overall ranking if it is not deemed “mobile friendly” by the search engine.
Navbar (Navigation Bar): This is a section on a blog or website (otherwise known as a menu) that has sections that link to other pages of the website. This navigation bar can be displayed horizontally or vertically depending on the layout of the page. It’s a faster access to other sections of a blog and it’s content. Additionally, the navbar is usually prominent throughout the website and commonly displayed on most if not all of its pages.
Newsletters: This is information sent to a blogs audience that is part of a mailing list. This information can include communication of updates, contests, surveys, sales offers etc. Additionally, the frequency of a newsletter can be weekly, biweekly, monthly or in some cases semi-annually.
News Aggregator: This can be a website, app or software that gathers news from multiple sources and other websites online.
Niche: This is referred to as a very specific aspect or interest within a market. A market for example could be for the food blogger: Food. However a niche within that market would be “organic food”. The niche targets a specific interest within the market. Bloggers often times focus on a niche to develop their content around and will develop and market products and services for that niche to serve the needs of a specific interest and audience.
Nofollow: This is a tag that is recognized by search engines that signal not to give credit to the website trying to link for the link. However, even if a blog has received a nofollow attribution to their link, the best practice is to acquire links that are relevant to your content and to receive the same kind of link. While a website may not get credit for the link due to the nofollow, the sheer fact that it is placed on another relevant page can still increase traffic to a blog or website because of it’s placement on a page with similar and relevant content.
On page SEO: This is a process of optimization by targeting various SEO factors for a webpage to help in it’s ability to rank for any number of keywords. SEO factors can include addressing your title tags, keywords, links, site speed, image optimization and more.
Organic search results: These are the search engine listings that are most relevant to the search that an individual has made in a search engine. These search results are not paid or sponsored. This is also referred to as natural listings.
Outbound links: These are links that take you to another domain from the domain you’re currently on. For example an outbound link from www.candidwriter.com that takes you to http://plus.google.com/+candidwriter makes the Google plus link an outbound link.
Outsourcing: This is the common practice of hiring someone to do a job that you or your company has been hired to do. Even more so common in instances where you do not have the skillset to provide a service that you are advertising. For example, you state on your blog that you have a content writing service. An order is placed and you hire a third party to fulfill the service and order. You have thereby outsourced the work. Upon completion, you pay the provider out of the funds you’ve been paid and then provide the buyer with what they have paid for. This is a common practice by companies both large scale and in small business.
Plugin: Common associated with Wordpress. These are applications that extend Wordpress functionality. Additionally, plugins improve overall interactivity between the visitor and your blog.
Podcast: A method of consuming content online by way of audio instead of the more traditional means involving the practice of reading content. This is a medium that was developed that lent itself to those that prefer to listen to content than read it. The podcast has become a very popular method of consuming content online. Files can be downloaded so that one can listen to a particular podcast episode at a later time.
PPC: Also known as pay per click, this is traffic on demand. This is a model whereby you bid on keywords and your ad gets shown to visitors seeking your type of content and for each click, you pay a designated amount. Payment can be anywhere from .01 to more than one dollar. These rates will vary depending on the competition that exists for the keyword.
Reblog: This is the process of placing content on your own blog from another content provider. However this process is only deemed genuine reblogging when credit has been given back to the original source / author where the content came from.
Reciprocal link: When two websites agree that they will link to each other. There has been much debate over this activity. However in legitimate reciprocal linking, the content should be similar and should provide value to the audiences of both parties.
Redirect: This is a method of manipulating a visitors online experience. This is most commonly seen when a user clicks on a hyperlink thinking that they will be taken to one destination while in all reality they are taken to another destination that is not related to the link they clicked on originally.
Responsive website design: This refers to a blog or websites ability to respond to any device that the website is viewed upon. Regardless of the size of the device, your blog should be able to be viewed comfortably and provide a satisfactory user experience while they are browsing your website.
Retweet: This process is the act of sharing a piece of content on Twitter with your audience (e.g. followers) on the social media platform. For example, one user tweets content that you would like to share with your followers. Twitter allows you the ability through a retweet button to instantly share that content with all of your followers immediately.
Self-hosted: A term commonly associated with hosting. Attributes connected with self hosting include greater customization, your own domain instead of a subdomain, ad free (no ads show up on your website unless you want them to), no branding other than your own etc. You control what happens with your blog and website and are free from the restrictions that are associated with non self hosted options.
SEO: This is also known as search engine optimization and involves methods one uses to increase search engine visibility in search engine results for the sheer purpose of acquiring more visitors thus increasing overall website traffic.
SERPs: This is also known as search engine results page(s). These result pages fall into two types: organic and paid. The organic listings are those that are listed as determined by the search engine algorithm. Paid results are established through keyword bidding. For the blogger or website owner, the most visibility is achieved through getting listed on the first page for any keyword search.
Sitemap: This is a map of all of the pages listed on a website. This also provides to the search engines an organized layout of all the content that exists on a domain.
Spam: Commonly seen as content that is specific in purpose that includes: a user leaving comments on a blog post or discussion solely for the sake of advertising, self promotion for traffic purposes or to leave affiliate links to generate clicks that may convert into sales for specific products or services.
Split testing: The act of making a comparison between two different strategies. These strategies are then analyzed to see which was more effective. This is often encouraged in affiliate marketing to identify which strategy converts better thus generating more sales.
Splog: Often referred to as a spam blog. These blogs are created with the sole purpose of promoting affiliate links / websites through spamming.
Sponsored post: A post written with the intention of receiving monetary compensation.
Template: As referred to in blogging, a website or blog template is more or less the look and feel of your site. Templates include elements such as a navigation or menu bar, areas that are predefined for your content, email signature, spots for imagery and options for ecommerce. If you understand html coding language or CSS, there is the flexibility to adjust these elements as well. Templates differ in their offerings but do often provide a clean and professional look to your blog. There are many free templates as well as paid templates too.
Text link: This is text on any given blog page that can be turned into a hyperlink to either link to an inner page or an external domain.
Text link ad: This is very similar to a text link. The difference is that it is an ad as the name implies. Often times these are purchased links or part of an inventory whereby the blog owner has become an affiliate for a third party website and has placed this text link ad hyperlinked within the body of content for the purpose of generating revenue and earning a commission that is determined by the advertiser for a product or service.
Traffic: This is also referred to as website traffic and pertains to the number of visitors to a blog or website. Other metrics can inflate and affect this number such as visits, hits and sessions.
Unique visit: This refers to a website visitor that visits the blog or website at least one time in a qualified time frame which could be days to several months. That user is then counted as a unique. Additional visits from the same user as identified by their IP address is not counted again as a unique visitor. This is one of many metrics that can indicate the popularity of a website among other websites online.
URL: The acronym means that it is a uniform resource locator and is commonly referred to as a website address, web address or http address. This is the address of a particular domain online and may include numbers, letters and hyphens in the url.
URL shortener: This is a common tool that has the ability to shrink a long website address into a much more compact and manageable url. The destination remains the same even though the website address looks different in its shortened form.
Vanity url: This is a customized url that is shortened most often for branding purposes. Examples of this include: huff.to (Huffington Post), bit.ly (Bitly), goo.gl (Google).
Vlog: A page or channel where your video content resides. It’s owning a blog exclusively through video content hence the term vlog that to many is more or less a video blog.
Vlogging: This is the practice of blogging through means of video. All content is communicated through video to interested audiences on a vlog. This is seen as an attractive alternative to blogging as users can leverage large audiences on platforms such as Youtube and other large video websites that allow users to set up channels and share content with their existing base of visitors.
Webinar: A web based presentation on a particular topic of interest. Typically users will receive a link to where the webinar will be held, a time and code in order to access the webinar. Webinars can have any number of participants from less than 10 people to hundreds.
WordPress: A content management system that allows an individual to start a blog online with a vast array of features that extend its functionality and have transitioned it into much more than a basic blogging tool.
WYSIWYG website building: Commonly refers to what you see is what you get. This does not require any knowledge of programming language such as HTML and often allows for drag and drop website building.
XHTML: Also known as extensible hypertext markup language and very closed related to HTML and in many ways more flexible than HTML. It is a markup language that is code in the background of your blog or website.
Without question, I will not attest to this list being absolute with every possible term that a blogger would come across in their blogging journey, but I certainly hope that this provides some insight for you. If there are additional terms that you feel should be added, don’t hesitate to leave a comment so that this list can be updated over time as more feedback and terms are suggested and added to make this an ultimate resource list for you and other fellow bloggers.
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