As you may or may not know, SEO is more or less building links and optimizing a website to achieve rankings within a search engine. The methods that have been used in the past to achieve positive rankings have changed over the years. Ranking factors in search engine algorithms are becoming more complex and increasing with respect to the number of things a website owner or webmaster has to do in order to rank their site successfully. However, social media optimization is just as important as building links. The argument could be made that building an online social reputation and presence is an SEO best practice that can't be ignored. Engagement was never the focus of traditional SEO, but things are changing quickly and social media is certainly one of the keys to success in getting noticed online.
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