Adding Value To Content
All we're talking about here is that if you're a webmaster that simply puts up a site and lets it remain dormant and never adds anything new to it, then don't expect to get any love from Google. They have openly stated that they are on the look out for sites that don't add anything of value to their websites (e.g. especially affiliate sites that are very weak in content). Google has made its reputation by developing a search engine that has a very specific purpose and that is to provide people with the most relevant results possible and they want content, content and more content.
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