Facebook Tips

Oh Boy Surprisingly Helpful Insight To Using Facebook For Your Law Firm

How to Get Started Using Facebook for your Law Firm

The majority of social media users are merely consumers of these platforms. However, it’s a lucrative medium for generating more awareness, buzz and even new customers for your business.

With millions of users logging onto apps including Facebook every day, it makes sense for many advertisers to leverage these platforms for marketing purposes.

In this article, we’re going to go over how you can get started using Facebook for your law firm - especially if you’re a small, local-based practice.

The Value of Marketing on Facebook

First off, why is Facebook arguably the best social network to use?

While younger people are flocking to alternative platforms like Instagram, SnapChat and TikTok, older Millennials, Gen X and baby boomers make up a significant portion of engaged Facebook daily, active users. Furthermore, Facebook owns Instagram. As a result, it offers a seamless way to plug your content into Instagram should you desire to incorporate its network into your social media strategy.

So how can you go about implementing a marketing strategy for your law firm?

It’s all based around a Facebook page for your business. If you don’t already have one, then the first thing to do is create a page for your firm.

 

What Content You Should Post to Drive Engagements

The next step is to come up with a content strategy. This will entail outlining what you are going to post on your page and share with your audience. Not everything that you post on social media should be directly tied to your firm or the law. Remember that people are on social media to hang out.

That means it’s crucial to offer content for that type of audience. When you start marketing on Facebook, one of your primary objectives is generating engagements (reactions, comments and shares) on your posts.

Katapult Marketing found that 71% of the most shared content on Facebook can be classified into 4 categories:

  • Awe-Inspiring

  • Laughter

  • Amusement

  • Joyful

This should give you a strong indication that a good amount of your content needs to connect with your audience, instead of trying to force your audience to connect with you. When it comes to laughter and comical posts, try to find jokes, memes and other forms of visual humor related to the law.

There is no shortage of this type of shareable content out there.

You can get ideas by searching on Pinterest for lawyer jokes, stats and inspirational quotes. You can also look at other law firms’ Facebook business pages - in and outside of your local market - to see what they’re posting. Just try not to focus too closely on mimicking your competitors.

Develop your own, unique approach. If you’re using their content and/or ideas and re-posting it, there’s a good chance a portion of your audience has already seen it before.

The top category for shareable content is awe-inspiring.

These can be videos with an incredible moving story or an image with an inspirational quote. While unrelated to your business, they get a lot of attention and engagement in the form of likes, comments and shares.

Every time someone sees your post in the News Feed, it serves as a micro-impression for your business as you’ll get credit as the “user” posting it.

If you have difficulty coming up with ideas and content to post on Facebook, you can always hire a freelancer to manage the content creation and curation process for you.

 

Market Your Business by Engaging Interest in Relevant Topics

When it comes to connecting with a subset of your audience or your target clients, you want to create a deeper awareness of your brand and offerings. This is more of the information you’re eager to share with your audience, rather than what you may consider the layer of engagement fluff we discussed earlier.

At this point, you may be tempted to plug your services or offers. It’s ok to do this once in a while, but it won’t perform well on social networks unless you’re investing a significant ad budget into it and running it as an ad rather than a post.

Instead, build a list of topics related to your areas of law.

For instance, if you’re a family lawyer you can share content on ways to manage and minimize the impact of a divorce or separation on children, tips to deal with your ex civilly in a public manner, the reasons to settle a divorce rather than go to trial etc.

As you can imagine, we’re barely scratching the surface on the useful content you can serve up to your target audience, from which some may convert into clients.

Another good tactic for building a list of topics and post ideas is to think of your ideal client’s frequently asked questions. You should then proceed to answer each question in a post.

You have flexibility on the format and you can give short or long form answers. Long form answers are recommended, but the length is ultimately a function of serving the reader with as much value as possible.

 

An Opportunity to Promote Your Law Firm’s Blog

If you have a blog on your website, you can address the question there and link to it in a Facebook post. It’s powerful driving a targeted audience from Facebook, that is geographically near you and interested in legal topics you write about to your law firm’s website.

Talk about your perfect, target audience for potential new leads and clients!

The objective is to develop a connection between your business and relevant topics. Use this as a way to become the known authority in your industry or specialization in your target market and area.

Targeting & Building Your Ideal Audience

Since we’re dealing with Facebook for law firms, there are 2 methods you can use - either together or independently - to reach your target audience.

The first method involves building your audience through page likes.

Page likes allow you to have your page liked and followed (by default) by fans.

As a result, your future posts will have a better chance of organically reaching your fans and therefore have a steady stream of people who will most likely see your content perpetually as you continue to post and share new content through your business page.

You can accumulate page likes and fans organically or paid.

You should start with organic and squeeze as much potential as you can out of your existing friends list. Once you have exhausted it, you can start promoting your page on Facebook to attract page likes.

Keep in mind that this is a paid method of growing your page’s fan base.

The second method you can use is by boosting your posts.

Boosting posts allows you to add an advertising budget to your posts to boost its position in your audience’s news feed. For a relatively small budget (less than $10 per post), you can significantly increase your reach and engagement. What’s more is that when you boost a post, you can select an audience to promote it to.

While it’s beyond the scope of this article, you can build audiences on Facebook that laser target the areas and demographics of your target audience. This will ensure that your boosted posts will reach people who live in areas where your practice desires to attract more clients from.

When it comes to choosing between boosting (paying) posts and sharing posts organically with your page fans, I tend to find that the best strategy is a combination of the two.

You can grow your page audience by promoting your page for more likes on Facebook and then also boost posts afterwards. You would ideally want to do this if you are committed to using your Facebook page as a long term marketing channel and investment. Just as with posting, you can target geo-locations and demographics around your firm to promote your page to when you’re paying for page likes.

Promoting your page and growing your page likes won’t likely be a long term activity, as it can be expensive to grow your page likes. However, after several weeks or months of promoting your page, you’ll have a solid audience of fans and followers who are more likely to see your future posts.

Post Regularly

Posting regularly is the most important component of a successful Facebook page marketing strategy. Many businesses set up Facebook pages and then abandon the strategy soon after.

Don’t let this be you.

You don’t have to post everyday if you’re going the DIY route. Posting 2-3 times per week or about 12 times per month is a good start.

This is a very manageable amount, yet still enough that you can create a content strategy of several different types of content to keep things fresh and engaging. Even several times per week may sound like too much of an investment for you, as both a lawyer and business owner to personally put into the platform.

Not to worry.

If you know how to use the platform as a business page admin, you only have to spend several hours per month managing it yourself. This includes putting your posts together and then you can let it work on autopilot for you. You can create, schedule and boost your posts all at once. Then over the course of the month, Facebook will automatically post your content on your behalf.

If you end up contracting an agency or freelancer to curate and create your monthly post content, then I would encourage you to take advantage of their time and consider posting north of 15 posts per month. This will give you enough opportunities to share engagement-driven posts as well as targeted, legal-specific content.

Conclusion

When it comes to marketing your firm on social media, there are few other forms of DIY online marketing as simple as Facebook. Once you have your content strategy, growth and promotion strategy (page likes vs boosting or both) and your target number of monthly posts, you’re ready to start planning your first month of content. If you plan to do everything yourself, it should only take a few hours per month. When we outsource the content creation to freelancers, it takes us less than an hour per month to review the content, schedule it and boost it ourselves.

Whatever you decide, Facebook page marketing is a simple and cost-effective way to promote and build awareness for your legal practice.

Author’s Bio

Jared Kimball is a programmer and digital marketing consultant. He is the owner and lead strategist at Zahavian Legal Marketing, an agency that works with small law firms and solo practitioners - handling all of their SEO, Web and PPC Ad needs.

Tripledown Meltdown Facebook Search

Facebook Search Groups Photos Friends By Location

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We’ve gone over many ways to do a Facebook search, but in this last installment there’s a bit more to discover in order to complete your Facebook search training.

Just to recap:

In part one we covered how to search Facebook by a phone number, doing a typical people search in order to find friends, completing a Facebook search by hashtag and searching by post.

In part two we covered how to do a Facebook search without logging in and we talked about the advanced search feature that is now known as Facebook graph search.

Needless to say there’s been a lot that I’ve disclosed on how to search Facebook with a fine tooth comb and as hard as it may be to believe.. there’s even more to tell you about in this post too.

Search Facebook groups

The first method is learning how to search Facebook groups.

Using the graph search that we talked about in the last post, the idea here is that you want to find people that are connected to the niche that you’re looking for.

For instance if I wanted to look for other bloggers, what would I search for ?

In the graph search I would type in a general search term. I’m going to type in “bloggers”. No quotes needed for the search.

Now after typing it in, we’ll wait and see what the search function brings back in terms of results for me.

As you can see in the image, I’ve typed in bloggers and there are several results even though you can only see the first five that were generated.

Facebook Search Groups

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Additionally, you’ll notice that I have navigated to the “groups” tab to show what groups are there that are associated with that keyword that I have used for the search. You can also further modify this search by indicating whether you want to see only the public groups or the closed groups too using the panel to the left of the search page.

Nevertheless, the really nice thing about this is that it helps us to figure out where people are hanging out that are connected to the niche that we want to target and focus on. Now for me as a blogger, to find other bloggers, aspiring bloggers or people that like to follow other bloggers, this would be a very targeted way for me to locate individuals connected to this niche.

Granted “bloggers” is very broad, but you get the point as to where I’m going with this.

Even if you want to narrow down your search the end reality is still the same in terms of what this search can do for you either from an informational standpoint or if you’re trying to find people that may be interested in a product or service that you’re trying to sell.

Search Facebook photos

In order to search Facebook photos, we’ll continue to use the Facebook graph search. As with other searches that we have done in this Facebook series, let’s start with a keyword.

I did a post on motivational quotes to help inspire and elevate bloggers when they feel like quitting or giving up so for the purposes of this search we’re going to use this keyword phrase, “motivational quotes for work”.

Once we complete this search, the tab that we want to navigate to is going to be the photos tab.

As you can see in the image below, the photos are a byproduct of the successful completion of the search and this search can be done for any photos that you’re seeking connected to your niche. Some may say that you need to search starting with the keyword: photos, but I would disagree.

Facebook Search Photos

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Granted the search that I did was on motivational quotes, but you can do a search within any niche + the keyword phrase to generate any “public photos” associated with that search.

Search for friends on Facebook by location

The next and final search that we’ll do is going to target finding people by location.

While location might not be the biggest thing since sliced bread, what I can tell you is that it’s not just a basic location search.

In the example that I will show you as illustrated in the photo, you’ll see that I targeted 2 different search criteria while searching by location.

The criteria that I targeted was hometown and college attended. This search was also completed by the “find friends” option at the top of your Facebook search dashboard.

Upon clicking “find friends” you’ll see a subset of criteria that will appear on the right of the screen. The screen options include being able to search:

  • Name
  • Mutual friends
  • Hometown
  • Current city
  • High school
  • College or university
  • Employer
  • Graduate school

All of these are self-explanatory, but again as I mentioned before you can search these location type criteria simultaneously and you’re not just limited to only choosing one and proceeding with your search.

In the image below you’ll see that I’ve chosen two criteria.

Facebook Search Find Friends Location

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I’ve done this randomly just to show you for the sake of demonstration what the search would generate. I chose a hometown city of Columbus, Ohio and a College as Miami University because I wanted to see what the results would be for individuals who grew up in that city but attended Miami U.

Facebook generated several results which was a great representation of the power of that search.

With that said, there are many more options that can be chosen to help you narrow and fine tune your search even further beyond a location that you can combine with other aspects of this type of search.

Imagine that you’re doing work on behalf of a local business to help them find leads.

Search with this capability may be very helpful in providing such a service and this is just one of many possibilities that may be at your disposal through Facebook search.

Needless to say, as this is the third and final installment of the Facebook search series, surely you’ll be able to find any information that you need for blogging, for business or personal use using the methods that have been disclosed in the series of posts on this topic.

Additionally, before I end this post you may also want to try Search Is Back as an alternative to expediting your Facebook search as well.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #facebook #search

Eye Opening Insight To Facebook Search Book I

Facebook search is a topic that gets its fair share of attention. Considering the well-known fact that it’s among the largest websites in the world, it should come as no surprise that “Facebook search” is a big deal.

Facebook Search People Friends Phone Hashtags

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Are you a Facebook user ?

Well then on the topic of search, how well do you navigate and search their massive user database ? If you’re an expert, I’d love to see your thoughts and comments below because there’s a lot to be said about Facebook search.

With that said, there’s everything from very basic searches to searches that are more advanced.

This is a big deal for the casual user to the advanced to those that need and want to understand how to navigate search for business purposes as well. It’s fair to say that “search” affects everyone on FB.

No matter where you are in terms of your comfort level or Facebook usage level, the bottom line is that you need search to work and fulfill it’s purpose in helping you to locate the information that you’re looking for.

When you consider the core purpose of what people come to do when they log in to Facebook, search is used but in it’s most rudimentary form by many of their users. However, there’s so much more to search than what can be done, achieved and found at it’s most basic level on the FB platform.

With that said, let’s talk about what you can do with Facebook’s search feature.

Facebook Search By Phone

Did you realize that you can search using someone’s phone number ?

Well it can certainly be done, but only if the user has “not” opted to keep their number private. Nevertheless, if the person or business etc. has decided that they don’t care about having their number public on Facebook, then that number is seen as searchable information and can be used to locate an individual, business or otherwise on Facebook.

Facebook Search For Friends / Facebook People Search

The Facebook people search is considered the most basic of basic searches on FB. Once you’ve logged into your account, just click the friends or find friends button on the top bar in your dashboard.

If you’re new to FB (yes folks, new Facebook users (aka newbies) do exist) whether this is for a personal account or business account you’ll notice that there’s a: people you may know section, the option to search your contacts section & a more ala cart section (aka - customized search), where you can add other details to narrow your search to find some familiar faces. Options here include searching by name, town, city, school (high school, college/university or graduate school) and even the ability to search by their employer if you have that information.

With that said, here's a related video on finding people on Facebook.

 

Facebook Search With Hashtags

Using the hashtag on Facebook is pretty straightforward and works in the same way that it does on nearly every other social media platform.

Of course, while there are the same benefits to using hashtags on Facebook, there are also the same pitfalls as well so always stick to best practices when you choose to use hashtags in your Facebook engagement.

Using too many hashtags will get you labeled as a spammer and quite frankly, too many of those annoying little (#) signs is akin to banner blindness.

The end result..

No one is going to pay any attention to you and while even I can get a little hashtag crazy from time to time, you’re better off sticking to 1 to 3 and even that could be a stretch. Two hashtags might just be the perfect number indeed for any thought you have online that you want to share on a social media platform.

With that said, always use the hashtag accompanied by a “single word”. You’ll find that clicking on a hashtag will also show you the list or compilation of posts that are associated with or include that particular hashtag too.

Additionally, while using “letters” alone might seem boring with respect to hashtags, you can use numbers as well, but forget about getting fancy with other special characters. If you use characters like “&” or “$” or anything similar, all that’s going to do is break your hashtag and it won’t work the way it’s supposed to.

Facebook Search For Posts

Searching for posts is pretty straightforward. Just type in the keyword phrases associated with the content that you’re trying to find.

In my case as a blogger, a search for “blogging tips” makes sense to perform. The quotation marks aren’t needed necessarily but using them will give you slightly better results.

Here’s what that search yielded:

 

Blogging Tips Facebook Search

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On the results page, there are several categories that are produced that include:

Pages Category

Blogging Tips Facebook Pages

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Groups

Blogging Tips Facebook Groups

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Featured Posts

Blogging Tips Featured Facebook Posts   Source

Blogging Tips Featured Facebook Posts

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Links

Blogging Tips Facebook Links

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Videos

Blogging Tips Facebook Videos

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Conversations

Blogging Tips Facebook Conversations

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Public Posts

Blogging Tips Public Facebook Posts

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The Facebook post search feature produces relevant information and categorizes it automatically for you which can be helpful if you’re looking to target something specific instead of having to sift through several results.

Another little nifty thing you can do with this particular search is to add a name to that search and it will filter your query to include that name.

So for instance, if I did a search for “blogging tips” lisa. Facebook would provide search results that included both the phrase blogging tips and if there are any Lisa’s associated with that phrase, that should show up in the search results because of the parameters I’ve indicated in the search box.

In part 2 of this Facebook search series, we’ll chat about the Facebook advanced search feature and another really curious topic on Facebook search with a great answer on how you can accomplish it. There’s a lot of curiosity about this and I’ll give you some insight into how you can accomplish this with some easy and helpful information.

I won’t say anything more about it here so you’ll just have to read the next post to see exactly what it is that I’m talking about.

Beyond that, however, there’s no doubt that with Facebook’s staggering user-base.. a practical, effective and user friendly search is absolutely warranted and needed. The jury is still out on whether their search function is a real winner because there’s so many opinions on how good and bad FB’s search feature really is.

Nevertheless, you’ve really got to consider that there are people that just want the search function to be as simple as simple gets and others that want a more feature rich product not to mention everyone else in between those two polarizing groups that have their own thoughts on what they want from the Facebook search feature too.

While I’ve touched on the details on how to do a Facebook search by way of a phone number, through hashtags, seeking friends (people search) and searching for posts there’s a lot more to cover in part 2 here: Facebook Search Part 2.

Thanks for reading. If you liked the post, please use the share buttons below.

#facebook #search #candidwriter

Facebook Login Problems -facebooklogin- The Social Media Crash And Burn Detector

Social Media Connections And Facebooklogin Problems Down Detector

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So here’s a question.. considering that we rely so heavily on the use of connectivity to work online and reach the masses through social media, what happens when you have Facebook login problems or worse yet, can’t even use the network. What happens when your social media outlets just take a dive and they are out of commission ? Does it strike fear in your heart ? That sense of panic just sets in and you have no real idea about what’s going on other than you just want it to work. There’s nothing worse than that sense of helplessness when the outlets that you are counting on to always be up and running suddenly aren’t working anymore.

So with that said, this post is a little off the beaten path for me, but I started thinking about all the marketers, bloggers and website owners and everyday people that use Facebook and social media and thought about our reliance on these networks and how it impacts revenue, our businesses and audiences too and that’s not something that can be ignored.

While I’m not an avid user of Facebook for my own personal reasons, it doesn’t negate the fact that there are billions of people that use the social network and count on it persistently. Conservatively speaking hundreds of thousands of people experience Facebook login and connectivity issues every year and what does that do for you as a person that is running a business that relies on Facebook to work. Connectivity issues have been synonymous with Facebook for nearly a decade which is an uncomfortable reality for small business owners that utilize the Facebook network for the benefit of it’s massive exposure that it has been known to provide.

I Hate It Facebook Social Media Connection Problems

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This issue is valid one from a blogging standpoint due the fact that consistency is necessary. There have been instances where Facebook has been down for five hours or more. From a business standpoint, that down time potentially results in huge losses of revenue and there is no real accountability for the company since it’s user base is opt in. These connectivity issues are not just limited to people that are logging in through desktop portals but through mobile applications as well. The response from such down times have notably resulted in people taking to other social networks in masses to express growing concerns about the reliability of the social network.

Now granted in fall fairness that not all connectivity issues can solely be pointed at Facebook, but the flipside is that Facebook has the largest user base of nearly any social network used for business purposes today. This is just one criticism among many that Facebook has received since it’s initial debut in 2004. When these problems do occur, Facebook takes to providing “general” responses with respect to feedback as to what has occurred which doesn’t provide much consolation to anyone anxiously awaiting for the network to return to form so that normal usage may resume. Nevertheless, in spite of it’s response when the network does go down, it’s hard to know what is the truth as well. However thankfully a newcomer to the scene has provided transparency that can be trusted when users experience Faceboook login problems or wonder the looming the question.. is Facebook down without any real answers.

I Love You You're My Hero Social Media Connections

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If you haven’t heard of Down Detector, this is a website that started to make a name for itself in 2013. Basically they are touted as the weathermen of the digital world as quoted in an article by Computer World in May of 2013. In the article, it goes on to state that this website can detect outages or network problems almost as soon as they happen by studying data from social networks to identify the service issues almost as soon as they take place. The goal behind the company is to provide users with better information about network problems as they occur. Clearly this is a sigh of relief for many because it means that you don’t have to rely on shrouded information from the affected networks themselves anymore. Obviously, those networks will still respond but there’s something to be said about having a third party far removed without any associated attachments that can provide information that is accurate and forthcoming because lets face it.. networks like Facebook don’t typically want you to know the truth.

This video gives you an overview of what Downdetector does as well and the type of networks they are targeting with respect to their mission and services.

Another useful aspect of this service is that it not only shows you graphs and reports of current issues with networks, but it also will report on past issues that it has detected, provide avenues for you to voice your thoughts about the network problems and view others feedback about the problems too. Clearly providing a sense of urgency for these networks to resolve the problems has been a long time in the works and there are many people that are happy that there is a company that has been constructed that is airing on the side of the user and not for the sole benefit of the companies they are reporting on.

Downdetector currently tracks several big name social networks that include the following:

  • Facebook
  • Pinterest
  • Tumblr
  • Reddit
  • Instagram
  • Twitter
  • Snapchat and more.

LinkedIN is even part of the social media lineup which makes Downdetector a pretty serious company in the social media scene and that’s great news for the rest of us when it comes to the reliability of social networks.

The work that we do is critically important, our customers are important and the necessity for networks to keep up their end of the bargain goes without saying. As a blogger, I also utilize social media and as small business owners these networks are synonymous with our livelihoods as they directly impact revenue, traffic and our audiences.

Downdetector has made it a priority to assist in those efforts to make large networks like Facebook and others more transparent when things go wrong that directly affect their users which means it’s a new day for social media networks and for those of us that use them too.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #facebook #socialmedia