Google Tips

Google it - The Crippling Truth Engine

Google It

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A truth engine ? Well that’s what some people think. Google may be many things, but it doesn’t deserve that distinction.. no search engine does.

After reading an article a few days ago it got me thinking about the “truth” perception that people have about this massive search engine.

How often do you find yourself in a situation saying, well I’ll just Google it ?

Just Google It

As a matter of fact, I was in church last weekend and one of our pastors was talking about a ministry camp that he was a leader at. In a room full of middle schoolers who he was in charge of everyone got a little rowdy in response to something they saw on tv pertaining to a sporting event.

He immediately thought, hey I should know this (being a man amongst a bunch of other boys ya know and he didn’t want to be the “one guy” that didn’t know what they were getting all rowdy about) and you know what his first thought was ?

He thought to himself, I should Google this. Of course he was also thinking this to obviously help himself save face in a room of other guys as well.

Nevertheless, we have been conditioned basically to see that (e.g. Google) as our first response in many many similar situations. You know those situations where you discretely pull out your phone and find Google and type in that question that you are desperately hoping that Google can answer for you “quickly”.

How often have you and someone else been out somewhere and the term came up.. just Google it. Googling has become synonymous with finding out information that people ultimately deem to be accurate.

Truth Engine And Trust

But here’s the truth.. no pun intended. Google isn’t necessarily the source of truth and we have to be careful to unconsciously equate this engine with where we find truth.

If there’s one thing that we know about search engines.. we know that just as much as there certainly is accurate information, there’s a ton of misinformation out there too.

What this really highlights is our dependencies online and how normative this has become in our lives.

Now don’t get me wrong, there are plenty of instances where Google is entirely truthful and accurate and checks all the right boxes for us to develop a high degree of trust.

This is evident because we use it for reference in some of our most intimate, dire and important scenarios in our lives. It doesn’t matter whether we’re talking about finding pertinent information about what to do in regards to our children, medical needs, finances, spirituality, business and recreation.

However with such great usage in various areas of our lives, it creates a level of trust that can lead us down pathways that give us a false sense of truth or more plainly just blatant lies too.

Danny Sullivan, the founder of Search Engine Land and Search Engine Watch explains it well when he plainly says that Google is basically an algorithm. That algorithm works in the same way that any other search engine does.

 

You give it a question or a query and it goes out on the web to find the answer for you and guess what..

Sometimes you get good answers and sometimes you get bad answers.

The engine doesn’t know whether it’s delivering the truth to you or not. This is true for any and all search engines that exist today.

At best, I think you can land in the arena of Google being a guide that leads us to an undetermined degree or percentage of accuracy with respect to information that we are seeking but even quantifying that changes depending on the query.

The Difference And The Search Engine Job

The difference between you and me and the search engine.. and yes even between the mighty Google is that while we can do the same research that Google does, we sort and sift through that information to find the accuracy and Google does not.

Now granted, Google does research on a much larger scale than you or I can or would or even have the time for but all the search engine is going to do is spit out the results for you, good, bad or indifferent. It’s done it’s job.

What job is it ?

The job of giving you results. It’s job is not to tell you whether it’s the truth, yet the common thing that we do is take those results and accept them as truth because those are the results the search engine gave us.

We don’t filter those results through the lens that Google is operating off a set of rules contained in the algorithm that determine the results that we are going to see.

We see this in action best by comparing search engines to each other. Even if we take for example queries that we put into Bing vs the same queries put into Google, we can at times get vastly different results.

Why ?

That’s an easy answer.. it’s because of the rules set forth and defined in their respective algorithms.

Going Beyond The Links And The Truth

Now years ago, Google had been working on trying to look beyond the “links”. To date, that interest has evolved into what’s called the Knowledge Graph. Even the purpose there was to make search results more relevant and place a greater focus on the content and not just the links.

Have they succeeded ? Well let’s just say that it’s an ongoing process. Relevancy doesn’t equate to truth and short of Google becoming a living, breathing person, it will always be a goal for the search engine to provide more truth but likely never getting there entirely.

It’s an engine and Google is a machine.

In seeking out truth through outlets like Google, it can be surmised that truth in this arena as it is currently constructed is highly unlikely to come from something that is engineered. In this case we're talking about a search engine called Google.

Thanks for reading this post !

#candidwriter #truth #google

The Pound For Pound Emoji Marketing Evolution

Emoji Emoticon Marketing And Meanings For Content And Google

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The Pound For Pound Emoji Marketing Evolution

Unless you’ve been living under a rock, you’ve likely heard the term emoji or emoticon. Well emoji meanings vary but their impact on the nation has been undeniable far and wide.

A little while ago, I had come across a new term that struck a cord with me and that was emoji marketing. Who knew right ? Who knew there was such a thing.

For now, it’s not as if there’s a huge following of marketers jumping on that bandwagon.. well partly because it doesn’t really exist yet in a noticeably big way, but it is certainly worth the conversation and something to consider.

As I just said, emoji marketing isn’t something that’s taking the online scene by storm yet but It’s gaining some traction and that’s what makes the whole concept of emoji or emoticon marketing (whatever you’d like to call it) so curiously appealing.

As a blogger you would be right to ask about it’s relevance to you and here’s what I would tell you… most things “popular” have some relevance to you particularly in the way of marketing if you’re in the content arena.

My guess is that if you’re here reading this there’s a good chance that you are.

There are just as many people familiar with emoji’s as there are familiar with Facebook. It’s facts like that which easily answer the relevance question. If you’re a blogger or content marketer, you want to find a way to tap into that popularity for your brand and message.

Fun fact.. did you know that people use emoji’s and emoticons in their Google search queries ? Just access an emoticon keyboard and copy an emoji into Google and see what you come up with.

Google actually returns results for emoji’s.. mind blown right ? It changes the game completely. If you thought that search came down to strictly using text based queries, you couldn’t be farther from the truth.

However, before we go any further lets introduce the emoji’s so that you can start to play around with how to incorporate these into your blogging and marketing.

It’s silly how the simplest things and most kid friendly trends turn into big business for everyone. Emoji’s may seem silly in the marketing scene to some, but again the numbers speak for themselves. There are over 800k searches done for the search term “emoji” alone. Are you salivating yet ?

With that said, let’s get started with some of the more popular emoticons and their emoji meanings.

😂 – tears of joy emoji

😃 – smiley face & open mouth emoji

😀 – grinning emoji

😉 – winking emoji

😍 – smiling face & heart shaped eyes emoji

😘 – smiling face blowing a kiss emoji

😚 – kissing face closing eyes emoji

😝 – face with tongue stuck out and closed eyes emoji

😳 – flushed face emoji

😒 – unamused face emoji

😢 – crying face emoji

😭 – lots or loudly crying emoji

😥 – disappointed emoji

😅 – smiley with cold sweat emoji

😫 – tired face emoji

😨 – fearful face emoji

😱 – face in fear emoji

😡 – pouting face emoji

😤 – face with a look of triumph emoji

😋 – savoring delicious food emoji

😷 – face with a medical mask emoji

😎 – smiley face with sunglasses emoji

😴 – sleeping face emoji

😲 – astonished face emoji

😈 – smiling face with horns emoji

😬 – grimacing face emoji

😐 – neutral face emoji

😕 – confused face emoji

😇 – smiling face with a halo emoji

🙄 – face with rolling eyes emoji

☹ – frowning face emoji

👅 – tongue emoji

👏 – clapping hands emoji

🎉 – party popper emoji

Now that I have listed some of the more popular emoticons, how could you start to integrate emoji’s like this into your message and brand. How could you use emoji’s alongside the content that you are producing ?

If you’d like to find more emoji’s you can always navigate to a popular online emoji keyboard located here: emojikeyboard.org

Emoji Marketing Blog Content And Google   Source

Emoji Marketing Blog Content And Google

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As we continue to talk about emoji’s and marketing, let’s say that you’re a healthy food blogger and are exploring the use of emoji images of food alongside your content. Food for thought (no pun intended), let’s say that now your blog gets found on the first page for the apple emoji ? There are nearly 7,000 targeted searches per month for that emoji search alone. What about your blog getting found for the banana emoji search related phrase. If you’re on the first page, we’re talking about an additional 10,000 searches per month for that emoji search query.

Another reality about using emoji’s in your marketing is that it shows off the more personal side of a business. It creates a connection that isn’t driven so much by your product with a consumer. When the people that are curious about your brand can see in your messaging that you’re not so straight laced and “stuffy” (just one of many possible perspectives) as reflected in using some emoji’s from time to time, you increase your chance of coming across as business with personality and a fun side that additionally has the potential to make you and your brand appear far more appealing as well 😉.

Now don’t get me wrong, I’m not proposing guarantees of any particular outcome in saying that, but using an emoji in your messaging surely can’t hurt either as you connect with your audience and others that may be curious about your brand and content.

In all of this, are you still wondering what you could do to effectively use an emoji in your marketing ? No worries, I’m sure there are many in the same predicament as well.

Here’s an out of the box idea to try on for size. Why not create a petition to have an emoji created for your brand ? I get it that this might not work for everyone, but Taco Bell is a great example of this.

Interestingly enough, a taco emoji did not exist until Taco Bell took it upon themselves to create a petition to have one created. Tens of thousands of people thought this was a great idea and guess what happened. The taco emoji was born 🎉 😂. That’s just one example of an excellent way to use emoji’s in your marketing efforts.

What else could you come up with ? Let’s face it folks, emoji’s aren’t going away and more and more brands are going to jump on board in using this to create more personal relationships with consumers and to drive their brand messaging to existing and new audiences.

We already know what this looks like today. What will it look like in our future ?

Emoji’s are still in it’s infancy with respect to emoji marketing and now is the time to start thinking about how to connect with this in your efforts to market the content you’re developing.

Thanks for reading. Laugh because each day feels better when you do and use an emoji to express yourself to the world.

With that said sharing is at the core of everything that we do in the world so please share this on your favorite social website.

#candidwriter #emoji #emoticon #marketing

Unbelievably Sneaky Website Google Analytics Referrer Spam

Blog Referrer Spam And Referrals In Google Analytics Account

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Having a blog or a website means Google analytics will become a way of life for you at some point. That also means watching referrers and casting out referrer spam too. We all like to know where our traffic is coming from and we all have our eyes on sites where we’d love to get loads of referral traffic from too. However, there are times when those referrers can come from places that we’d rather not be connected to at all. That statement brings us into the world of referral spam that invades and toxifies our Google analytics.

However, the reality is that referrer spam isn’t going to harm our blogs or websites, but what stinks about this kind of spam is that it bloats Google analytics with inaccurate data and drives up your blogs bounce rate.

In another post where I’ve addressed bounce rate, you want a low bounce rate and referrer spam is intentionally going to drive it up, up and up some more which is awful. For a blog, the typical bounce rate is going to place you in the neighborhood of 70-98 percent. This isn’t unusual, but let’s be honest, the higher the bounce rate is a bad sign in Google’s eyes that visitors aren’t sticking around very long because the content on the page your visitor is landing on isn’t compelling them to read any other content you may have on your blog.

With that said, beyond referral spam driving up your bounce rate and toxifying your Google analytics data, you may be wondering.. well what does referral spam look like.

Well we all know that most people are very familiar with these traditional domains: .com, .edu, .gov and.net. However there are many subdomains and spammier looking domains that are rising to the surface as well. You’ll see what I’m talking about in this screenshot of my Google analytics.

Referrer Spam Google Analytics

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Now at the time of writing this post, I had noticed some new blog traffic that I’d been getting from Russia. Well that didn’t make a lot of sense to me since I hadn’t received anything beyond a “trickle” of Russian traffic before so that was the red flag for me to look into the analytics data.

As you can see in the image, nothing really looks out of order other than the abc.xyz / referral right ? Well after doing some further digging, I came to find out that the lifehacker.com referral was not genuine either. As you can see from the screenshot, the “k” isn’t really a k. It’s more like a lopped off letter k which isn’t from the genuine lifehacker.com website. With that being the case, that is also a referral that is just taking up space in my analytics data.

I bet you noticed the reddit.com referral. It turns out that one is bogus too. Now I’ve seen referral traffic from Reddit, but not in the amount that it was saying I was getting. My analytics report was showing that reddit.com accounted for 20% of my overall traffic. Well as much as I would love for that to be the truth, the simple fact is I’m not that popular with Reddit “yet”.

It goes without saying that if something just doesn’t seem right about your traffic, you should investigate it. I look at my traffic daily. I would say borderline obsessive about it, but even if you don’t look at your website traffic as often as I do, the reality is that if you’re checking even once or twice a week, you should be able to spot changes that deviate from what is considered normal for your blog or website just as I did.

Nevertheless, I had performed a Google search about referrer spam specifically highlighting the lifehacker website and came across other people that were experiencing the same thing. Apparently, whomever this vagabond is has been likely preying on various websites online for some time now.

With that said, I want to readdress the traffic I was getting from Reddit. Let’s face it, we all know by now that Reddit is one of the most legit websites online with a massive following. So how can this kind of referrer spam get into my analytics data and actually look like it’s coming from Reddit when it isn’t ? Ghost traffic is the answer to that.

Ghost traffic is a “type” of referrer spam. In fact it’s one of the most common types. The interesting thing is that ghost traffic never actually visits your blog or website. That alone is enough to make you scratch your head in bewilderment because the visits data is still showing up in your Google analytics. The short of it is that the spammer is sending data to Google servers with a tracking code saying that they visited your blog without actually having visited it at all. Still not satisfied with that, then look no further than their spamming weapon of choice to accomplish this feat as seen in the screenshot below.

Measurement Protocol Google Analytics Tracking Developer Tool

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As seen in the image, by the bullet points that this tool was not intended to be used as a spamming tool but as stated before, building a tool like this can be done to fake visits and ultimately create referrer spam as well. We can facetiously thank Google for that one.

Nevertheless, you can filter out this kind of traffic. All you need to do is create a filter through your Google analytics account. If you haven’t done it before, no need to worry, it’s not that difficult.

In your Google Analytics dashboard, you’ll see at the very top left that there are 4 menu items:

(1) Home             (2) Reporting      (3) Customization             (4) Admin

Click on Reporting.

Once you’ve done that, now you need to click on Audience.

Then you’ll need to click on Technology, then go to Network. The image below highlights the steps I’ve just asked you to take.

Google Analytics Create A Referrer Spam Filter Step 1

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At this point, you need to find the hostname and click on it. If you haven’t looked for the hostname before, this may not stand out to you. The screenshot below should be helpful in helping you to find it.

NOTE: (Just click on the image to enlarge it. This applies to every image).

Google Analytics Create A Referrer Spam Filter Step 2 Find Hostname

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In this window, you’ll see a bunch of hostnames that should also include your blog or websites host name too with some others added to the list.

In order for you to add a filter, go to the admin panel as seen in the following screenshot and then click on “add filter”.

Google Analytics Create A Referrer Spam Filter Step 3 Admin Filter Panel

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Once you click on add filter, you’ll see another window where you’ll be adding additional information and setting options too as seen in the image screenshot below.

Google Analytics Create A Referrer Spam Filter Step 4 Admin Filter Panel Window

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Click on “custom”. Exclude will be checked automatically, but you should be sure to click on “include” instead.

Click on your filter field and click on “hostname”. Once you’ve done that, make sure that your filter pattern is your domain. It should read yourdomain\.com|anyotherdomains or subdomains in your hostname list. Where I’ve stated “yourdomain” this should be the website address of your domain without the http:// in it. For the illustrative purposes as seen in the image below I just stated my main domain.

Google Analytics Create A Referrer Spam Filter Step 5 Final Details

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Make sure you add the [all web site data] in the bottom window where it says “available view” to selected views box and then click save.

Voila, now you have created a filter for your referrer spam which if all went well should stop all the toxification coming from fake visits and traffic ruining your Google analytics data.  

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #referrer #spam

Advanced Advice On Royalty Free Non Copyrighted Images

Learn How To Do Google Images Advanced Search For Creative Commons And Non Copyright Images

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Whether you’re doing a basic Google image search or a Google advanced image search, this is one of the most common activities done online, but have you ever made someone mad by using an image you found in Google ?

That may seem like a silly question, but the reality is that there’s a mindset that images that you search in Google Images are free to be used anywhere, anytime and by anyone. With that said, if you’re reading this post, there a possibility that you’re a person that falls into one of these categories:

Yes, I’ve used Google images search and grabbed photos and used them for a document online.

Yes, I’ve used Google Images search and didn’t think about whether I could use the picture or not. It’s not like it really matters right ? It’s a public image search engine.

Yes, I’ve used Google Images search and I know I’m supposed to give image attribution to the owner, but I don’t because I’ve never gotten into trouble.

Yes, I’ve used Google Images but I always give attribution to where it came from and to the owner.

So with that said, where do you fall in any of those statements ? Was there anything that stood out to you ? Do you know what it is to give someone image attribution ? For the sake of clarification even in that regard, let me show you what I mean in this example:

Image Attribution Example

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When we talk about image attribution, we’re just talking about where the image came from. This applies even when the image is your own, but especially when the image is not. If you don’t own the image, you should always operate under the mindset that you’re required to give credit to the person the image belongs to regardless of where you acquired the image from. This is applicable when you’re copying an image from a person’s website and when you’re grabbing it from an image search engine like Google.

With that said, here’s what we know about images and imagery.. it’s absolutely necessary that you utilize this in your content and that you want to see it in others. However, in spite of this reality, most of us that have been blogging for a while know that on one hand image visuals can do wonders and produce an amazing outcome for you. On the other hand, images can get you into trouble if you aren’t aware of the rules and how to navigate the use of them appropriately and respectfully.

In one particular situation that I experienced myself years ago in one of the websites that I owned mirrors exactly what I’m talking about in using images correctly. I’ll briefly share that story with you now.

My story is this… It was in the early days of my website experiences and needless to say I didn’t know anything about having a content site but I was learning along the way like most of us do. It was all new to me but whether you’re online or offline we don’t always remember that rules don’t change. With that said, unfortunately when things are new to us, we can jump into it face first, feet and hands.. all in and just run with it and that’s exactly what I did. I was focused on the success of the website and in my excitement I didn’t do enough research to learn the in’s and out’s of owning a website and adding media to it that wasn’t my own. I’ll be the first to say, wow that was dumb.

As I continued to build up the website, add content and add images.. everyday Google images was my best friend and I’d go there and perform my searches and grab the images and add them to my website and things were running along smoothly and that was great ! Traffic was coming in and the website started to pick up traction and visibility. I thought this was awesome because again I was pretty new at this at the time. People started to interact with me and I started getting feedback until that one inevitable and heart dropping day when I received a cease and desist letter because I was claiming other people’s images as my own.

24 Hours Cease And Desist Stop The Activity

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Talk about a hard lesson to learn. In that letter I was told that I had 24 hours to remove every image that belonged to the website owner that found their images on my website. It’s worthwhile to note that by the time I had received this letter, I had a pretty decent amount of content on my website. I quickly realized the weight of what I had done to this website owner, how I had represented myself in doing this and what I had to do. I then proceeded to profusely apologize by email to the owner of the images and within the 24 hour window removed every image on my website since they had all been acquired from Google Images. So without question, I took the letter seriously and there was no doubt in my mind that I went about this all wrong in how I acquired images for my website.

It was a tough personal experience, but as a newbie to all of this, it was an extremely valuable lesson to learn in regards to understanding that just because you have access to an image search engine doesn’t mean that you can just take the images and claim them on your website without proper attribution and it opened the door to start to learn about different licenses associated with images too.

Now you may be wondering, well what did you do after that ?  At this point, I had a website with no images at all so it looked bland, unappealing and was just simply an eye sore to my visitors, but again.. it was my fault and I was looking for a solution. So I did some reading and learned about royalty free images, creative commons images and public domain images. It was during this time that I started to learn and gain a lot of insight about the importance of non copyright images and not just taking a photo and slapping it on your website and calling it your own. I’m still not perfect by any means but I do a much better job these days in terms of how I use images today, especially on this blog.

My new home became places like istockphoto.com, depositphotos.com, 123rf.com and make no mistake about it, between finding a mix comprised of free and in other cases what was affordable to me (which yes, it meant I paid out of pocket for some images too) stock and creative common images as well. Nevertheless, in retrospect, this was definitely more difficult to do years ago than it is now, however this was the path I had to take to right the wrong I had engaged in that led to the letter requiring the removal of images on my website.

With that said, assuming that there are some of you that are reading this that may have the same concerns about how you’re using Google Images or may have had a similar experience, I’ll show you how to engage Google images to access their advanced image search features to find images that you can use as an a route to acquiring images to use in your content appropriately free of copyright and misuse type of concerns.

How To Use Google Advanced Search To Find Free Creative Commons Images

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As you see in the image, as noted in the 3 step process, Google has updated their searching process so that finding images that are free to use is much less stress and time involved on the user as possible. It's as simple as pointing and clicking if you know where to go.

In closing, using this process will steer you clear from the type of experience I encountered in my early days of developing websites and content. However, for those that don't want to use this process, the alternative is paying for your images or creating your own. The only downside to paying for your images is paying but the upsides are endless especially when you consider the sheer quality and access to images that you'll have. With that said, here are my recommendations as I've used all of them personally.

Istockphoto.com - My #1 recommendations. Quality thoroughly represents this website no regardless of the image that you're looking for. The options are very comprehensive and if you're looking for images, the only thing that limits you is your wallet.

Depositphotos.com - My #2 recommendation. Great reputation, high quality images, and very good database of images for your needs. If you start here and don't find what you need, you are more than likely going to find it with the first recommendation, but once again, this needs to be part of your toolkit for stock imagery.

123rf.com - My #3 recommendation and without question a high quality stock image website to find images that you can call your own. Pricing is competitive and you don't have to break the bank to find images to fit the content you're getting ready to publish online. You'll be happy with this option as well.

Canva.com - My last recommendation and this place among others I have used is a fun place to go to create your own image. Not a big learning curve and you'll be happy with the results. However, while the work that you do can be done for free, you're likely going to spend a few bucks here too, but don't shy away from any of the recommendations because it's not completely free.

The reality is that you get what you pay for and just as competitive as content, blogging and getting information out to the masses is becoming, make no mistake that quality will set you apart and all 4 of these recommendations will give you that added push in your content to compete with others that are doing the same thing you are.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #images #photos #pics

 

The 301 Redirect New Registration By Definition In Domains And Names - Be Free To Change The Domain Name

This Way Redirection Go This Way 301 Redirect Htaccess

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Ever look at your website and feel like you were so tired of your domain ? I mean lets face it.. coming up with a domain name isn’t the easiest thing in the world to do. On top of that, more than likely the one that you wanted at first was probably in the hands of someone else that managed to perform a domain search long before you were contemplating the domain name that you’re interested in now. Worse yet, some of those people are domain registration squatters. You know those individuals that buy domains just to sit on them for years to wait for someone that really really wants it and will offer them some outrageous amount of money to own the domain name.

Ironically, even though we live in a time where finding a free domain isn’t hard to do, the tough part is getting a domain that suits you and is going to work out for you for the long haul. So what are some of the things that you might want to consider when it comes to the domain name ? Think about the following considerations:

The name – is this going to be good for my business and my purpose. Is this good for branding ? Is this name brandable ?

What to do, what to do, what to do, that is the BIG question…

I know it’s a lot to think about, but the good thing is that you have insider information to think about as you come up with a gameplan for how to proceed. With that said, the first time I bought a domain, I had no idea there was so much to consider. I just blindly came up with a list of names without any thought to age, competition, extension or anything. Needless to say, there’s a lot that I’ve learned since then.

 

Go This Way 301 Redirect Htaccess

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Now I know that this conversation regarding the domain name started with what happens when you get tired of it. You’ve heard me mention redirections on my blog topic ideas post and my brief post on sneaky redirects and know that I’m not a big fan of it, depending on how it's done, but either way there are certainly times when considering a redirection makes sense. The kind of redirect for a domain name that is most common and makes the most sense is called a 301 redirect. The Search Engine Journal, Matt Cutts and notably many others have talked about this type of redirect.

Nevertheless, one of the best options for this in staying in line with the purpose of this post is for a website owner to redirect their currently owned website to another domain by way of a 301 redirect. The Search Engine Journal, a very notable and respected avenue online for search engine related information notes that this is something that every SEO should know about. Beyond my own thoughts on the matter, SEJ has said in it’s advice on 301 redirects that 301’s are good for passing link juice (e.g. authority), page rank when it was still being updated by Google. Additionally I would add that it also helps in maintaining your traffic and / or traffic sources and in giving credit to links that you’d already acquired to the new domain instead of having to start all over in regards to the website authority and the backlink portfolio as long as the 301 redirect was done correctly.

However, what you want to avoid is doing this incorrectly in the way that Toys R Us did when it spent millions to acquire Toys.com only to redirect their newly acquired domain name to their already existing domain (e.g. Toys R Us). To further clarify what a 301 redirect can do to domain names can be summed up in the following:

  • A 301 redirect can be done to an entire domain whereby you signal to Google that the domain name has changed and that the whole domain including it’s contents and sub-contents all need to be forwarded to the new domain or you can do this for individual pages. The best way to think of this is that the same way a person completes a change of address for their home is basically the same thing that you’re doing for your website. You’re saying hey, the old website lives here now, hence the 301 redirect to the new domain.

Just as I had mentioned before about doing this correctly, on the other hand if a 301 redirect is done incorrectly, Search Engine Journal remarks that you can lose rankings, authority and backlinks. 301’s are risky, but when they are done correctly, you can take a brand new domain (and we’re not talking about buying up an expired domain) and transfer everything you’ve been credited with in your existing domain to the new domain that you are moving to.

In the case of Toys R Us, they redirected their website to Toys.com and ran into a lot of trouble. It was truly unwise in the first place. The plan was to try to rank for a keyword phrase for which they were already enjoying a top ranking for in Google anyway. Upon doing their 301 redirect not only did their new domain get delisted from Google, they lost rankings from their existing website alongside a host of other issues associated with this poorly executed plan.

Don’t let this happen to you. Make a gameplan for your 301 redirect prior to executing it. As long as it is done correctly, the new domain name will safely receive all of your hard work, brandability, links and power. 

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