Marketing

Surging Insights To Human Psychology In Affiliate Marketing

Human Affiliate Marketing Psychology

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Affiliate marketers often forget they’re promoting products and services to real people and not just numbers on a screen. This can be hard to remember when all they see are traffic numbers, click through rates and conversion rates. However, if you really want to increase your revenue, you need to learn and understand human psychology.

The human mind is an incredibly miraculous thing. The brain has approximately 100 billion neurons and each one fires 200 times per second. This basically means that your brain moves 20 million pieces of information, every second.

Since everyone’s brain is moving so fast and constantly processing information, you need to understand what makes people buy and what you can do to increase your own conversion rates. Thankfully, we have it all figured out and will now look at exactly how you can use human psychology for your affiliate business.

1. Offer Fewer Products

This may seem to go against common logic, but if you present your customer with more options, it will increase the likelihood that they’ll buy ? right ?

Wrong!

In actuality, when you present people with more choices, this ultimately results in a feeling of being overwhelmed which reduces their chances of purchasing. This is a very well documented phenomenon in human psychology and you should definitely pay attention to it.

As a result, you should stick to offering one or two different products to your audience and this will increase your conversions. It will greatly reduce the feeling of being overwhelmed and help the purchaser to make a decision quickly as opposed to pondering a wide array of possibilities.

2. Use Emotion

It’s no secret that we’re all emotional beings.. it's a part of what makes us human. However, when it comes to marketing, you need to tell a story that engages people with your brand. The worst thing you can do is just spout out facts, features and benefits and expect high conversion rates.

Even if you’re promoting the best affiliate product in your niche and it's the most affordable or has the most benefits, you need to market with emotion. Tell a story and get people interested and connected with you. That is what separates the beginners from the advanced marketers.

3. Use The Law Of Reciprocity

According to psychologists, the law of reciprocity is when someone does something for you. You have a deep urge to do something for them in return. In some cases, the way you reciprocate may be far more generous than what the person initially did for you.

So, how can this be applied to affiliate marketing?

If you offer something valuable for free to your visitors, then they are more likely to purchase your affiliate product.

For example, if you’re trying to sell a course on how to train your Golden Retriever, then you can offer a smaller course on how to potty train your Golden Retriever puppy, for free.

If you take your time to create a free course that is valuable to your visitors, then they will feel a deep psychological urge to purchase your paid course immediately or later.

This is the reason why many marketers urge you to create some sort of free offer. Simply put.. it works!

It is quite effective whether you’re trying to build an audience, get people to subscribe to your email list or get them to buy your affiliate products.

4. Anticipate Doubts & Provide Reassurance

Most people are naturally doubtful and suspicious. For good reason as well! These feelings are a result of natural selection and the humans that were more careful and doubtful in our past often ended up surviving where the more naive ones did not.

With respect to affiliate marketing, you need to think about all the reasons a person may have in regards to not purchasing your product. You should try to predict any potential issues or doubts they may have and seek to provide reassurances for each one of them.

There are lots of different ways that you can provide reassurance such as:

1. Show support from authoritative sources

2. Provide reviews from past customers

3. Offer a 30 day or your money back guarantee

4. Show that your website is safe to use and their financial information is safe

5. Create A Sense Of Urgency & Scarcity

Humans automatically fear scarcity. We are all wired to respond to scarcity and automatically respond to ensure we don’t have to do without. One of the best ways you can recreate this as an affiliate marketer is to have a countdown timer on your product, and once the countdown hits zero, the product is no longer available.

Human Affiliate Marketing Psychology Urgency

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Alternatively, at the end of the countdown timer, the price of the product could significantly increase. This is particularly applicable to digital products since they don’t typically “run out.”

Another way you can appeal to a person’s sense of urgency is to only offer the product at certain times during the year. You can also offer a significant discount on the product, with a limited time offer.

It is important that you don’t overdo this tactic or else you may negatively affect your brand and make it seem unauthentic.

6. Get Reviews & Testimonials

Before a person buys a product, they want to know if it will work for them.

If they are unsure then they probably won’t purchase it. As a smart affiliate marketer, you know that in order to persuade that person to buy you need to show them how other people have successfully used the product and benefited.

Reviews and testimonials should never be overlooked.

Testimonials help people to identify with your product and show that it is actually worth buying. Getting reviews that are particularly emotional and show how your product changed that person’s life are priceless.

These types of reviews, will sky rocket your conversions. However, you should never create fake reviews or testimonials since these will endanger your affiliate business.

7. Going Along With The Crowd

Crowd mentality is quite common and its basically when you literally “go along with the crowd” simply because we are all psychologically wired to want to feel like we belong. This includes buying products.

Have you ever noticed that you suddenly want the latest iPhone once most of your friends have one?

As a result, marketers can take advantage of this by showing how many other people like and buy their products. This can be done by showing how many people have purchased it, showing how many people have liked or shared it on social media etc.

Of course.. for this to work, the product needs to have a significant number of sales, likes and shares.

Closing Thoughts:

As you can see, understanding human psychology can help you to become a much better affiliate marketer. However, even though it may be tempting to take advantage of this knowledge you should alternatively strive to use it to actually promote products that add value to your customers lives. After all, once you keep adding value you will earn more than just one-off customers, but happy customers and fans for life.

Author Bio:

Cindy Sha is an entrepreneur, writer and internet marketer with a passion for SEO and affiliate marketing. When she’s not building authority sites, she can be found writing for NoHatDigital and enjoying the digital nomad lifestyle.

Using Data To Create Prize Worthy Personalized Marketing Campaigns

Personalized Direct Internet Marketing Campaigns

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You probably receive direct marketing in the form of personalized ads that you don't think about at all.

Ads that remind you that it's time to reorder your prescription, an invitation to purchase the attachments that go along with your new vacuum, or even a reminder to order coffee because your grocery delivery service knows you haven’t ordered in a few weeks.

As consumers, we think little of these nudges to purchase from our favorite retailers, but marketers know, much thought and strategy goes into these purchase prompts to ensure they reach the customer at the right moment.

Starting a 1:1 marketing strategy takes planning, preparation, and most importantly, DATA.

Get to Know Your Customers

Before you can start creating relationship-based marketing, you have to have a way to identify your customers. Here are a few examples of ways to get the data you need: 

1.     Entice customers with engaging content that requires first registering to view or download

2.     Offer a small discount or free gift to register on your ecommerce site

3.     Use e-Receipts in your physical store as a means to capture email addresses

4.     Offer a rewards or loyalty program for cashback and price discounts

Sync Data Across Channels

Understanding how your customers directly interact with your brand across all channels will help you understand them more holistically.

This process is more advanced and often takes technical support and software, but if used to its full potential, this can provide powerful insights.

Your customers all behave differently. Some may be extremely loyal and follow all of your social media channels, respond to your digital marketing efforts, and purchase products on a regular basis.

Other customers may be convenience shoppers that buy and run.

Mining your interaction analytics and transactional data is key to understanding what makes your customers tick.

This can be done with advanced data visualization tools such as Tableau or done quite simply with a Google sheet.

Segmentation

Once you’ve identified your customers, you can start to segment based on similar behaviors.

We recommend creating segments based on purchase behavior or lack thereof.  For example, bucketing customers based on annual transaction frequency, category of purchase, and time of year is a great start. Each of these segments deserve their own campaign.

The customers with high transaction volume may receive a high value offer to purchase something outside of their usual category, where fringe customers may need an offer inside of their category to continue buying from you. 

Watch for habits like looking at a certain product multiple times but never buying.

This could be an opportunity for a cart abandonment campaign to ensure your prices are competitive and not holding back customers from choosing to do business with you.

Create your personalized interactions

You know your customers and their habits, so now you can create meaningful interactions with them. Your company’s specific personalized interactions have to be different than others. There’s no one-size-fits-all solution to tailoring content.

This year, one of the most intriguing data-driven campaigns was completed by Patron.

It teamed up with Foursquare to create location-based campaigns that recommend drinks based on the user’s preferences and type of drinking establishment they are visiting. Foursquare said, “They pivoted their approach from a location check-in engine to a location intelligence engine.”

For your company, the campaign may not be as elaborate or take a partnership with a company like Foursquare.

Companies like service stations for oil changes can use 1:1 direct marketing.

You know the type of car your customer drives and you know how long it’s been since their last visit. Send an email saying the manufacturer of the customer’s car model recommends oil changes every so many miles and then insert information about when the last oil change took place and a coupon to drive them back to you.

It’s simple, includes data you already collect, and repeats on specific intervals to make automation easy.

Keep It Simple

If you’re a small company and reading this thinking these ideas are great, but could never work with your limited resources, just remember to start small.

Personalized experiences can be as simple as providing sidebar content on certain website pages that lead to additional relevant content or products based off what your customer is currently viewing.

Maybe your emails can’t recommend a specific product based off purchasing behaviors just yet, but every email marketing program offers insights into open rates and click through rates.

Use this to your advantage to create drip campaigns to users who have clicked a product or service in your email campaign to learn more.

While you only know a small bit of information about this user, you can set up a follow-up email go out a few days or a week later that provides more details about that product you featured last week only to customers who showed interest.

There is always risk involved with personalizing a customer’s experience.

Amazon recently experienced a glitch that sent many customers who had never set up a baby registry a notification saying that a gift had been purchased for them. The company acted swiftly to inform recipients of the error, but it’s an example that proves the importance of care and deliberation when it comes to personalized campaigns.

Whether you’re a billion-dollar company or just starting out, personalization through direct marketing strategies will have a lasting impact on your customers going from one-time purchases to regular, repeat patronization.

The time it takes to invest in strategy and analyzing up front is worth it in the long-term returns.

About The Author

Justin Baynton is a digital marketing thought leader and industry innovator. Justin has successfully led digital strategy and implementation for many large enterprise organizations. Justin is a board member for AXO Digital and is writing this on their behalf. AXO Digital is an internet marketing company with deep experience in all digital marketing services.

Basement Level Beginners Guide To Affiliate Marketing

Affiliate marketing has accepted control over the world and is as of now one of the best techniques for bloggers to pick up pay and compensation.

This example has turned out to be exponentially expanded throughout the years and has found its way among various bloggers and webpage proprietors.

Affiliate marketing is one of the best techniques that for all intensive purposes each blogger and person who has a webpage is using to obtain money through their online journals, blogs and websites.

Bloggers such Neil Patel, Pat Flynn and Shoutmeloud are generally using affiliate marketing as a way to deal with acquire cash from their website.

Basic Affiliate Marketing

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In this article I will navigate you through the nuts and bolts of affiliate advertising and I will uncover to you why it is vital and how you can make money through affiliate marketing.

What is Affiliate Marketing?

To answer what is affiliate marketing, it is best explained to say that it's a type of marketing; even moreso it is the sort of showcasing that relies upon execution. In affiliate marketing, a business or any affiliation rewards affiliates for each customer and conversion through the affiliate link.

In this is kind of marketing, the individual by and large makes and keeps up a site that transfers an audit based substance of things, for example best phones, convenient workstations and such things that can be sold on the web.

The content on the site will have links called affiliate links to the thing for which the survey has been determined.

Once the pursuer peruses the substance and taps on the affiliate links and the deal is made, the blogger or the website proprietor will to get commission for that arrangement.

The salary range is straightforward in light of the quantity of clients you can draw in and coordinate towards your site and affiliate links.

The goal of affiliate marketing is to guarantee that the site is situated on the primary page of Google for the keyword phrase that is targeted.

Who can Start Affiliate Marketing?

Anyone can start affiliate marketing, paying little mind to their age and their occupation. Everyone has to start somewhere.

Affiliate marketing focuses more on effort, strategy and experience and that is something you’ll gain over time in order to start making money.

Key data is also important in affiliate marketing and so are the strategies and approaches related with it.

Increased attention to learning beyond basic knowledge will empower you to strengthen your affiliate site and with the right frameworks you can get it on the principle page of Google for your keyword or product.

Steps that contribute on the path of your affiliate journey.

1. Discover a Niche

Finding a specialty or a scope of intrigue is especially basic for setting up and building an affiliate site. A specialty for your site will empower your site to emerge from the opposition.

You will moreover have the ability to give your whole focus on your site when you have a zone of your advantage.

2. Find an Affiliate Program

The next step is about finding an affiliate program for your website or affiliate site that suits you and your visitors. This will help lead you towards greater success in generating money as time goes on.

For example, if your strength is device audits, by then you should look for online business locales, for instance, Amazon and Flipkart.

Each time someone purchases any gadget from your site's affiliate connection; you will be paid a commission for that product.

3. Set up your Website

Once you’ve chosen your affiliate program and products you’ll need to start this step.

Since this is the most critical piece of procuring pay from affiliate marketing, this should be done slowly paying attention to details so that you don’t run into unnecessary issues.

There are numerous associations online that offer space when you consider where to start. Consider GoDaddy, Hostgator as good options and buy the one that suits you the best.

Once you’ve made a decision you should install Wordpress and start building from there which will bring you all that much closer to development of your affiliate site.

4. Compose Relevant Content

Composing content is another essential piece of an affiliate site.

When you have picked your specialty and made your site, you ought to compose content for your site with the relevant keywords to help your website rank in Google.

Composing content is particularly fundamental and you have to pay attention to the quality of the content that you’re putting on it.

Success Stories of Affiliate marketing

Although all major blogs make the majority of their income from affiliate marketing, some make even more by selling courses to their audience.

Selling your own product is hailed by some as the best way to go to make money from your website, but affiliate marketing is very readily available and makes sense for most to get into because it has been a proven way of making money from a website or affiliate blog.

Another example to point out is Besthostingadvise.com who make hundreds and thousands of dollars in affiliate income by recommending the best hosting to buy. The best part is that if you are able to sell more than 21+ hosting in a month, you will be eligible to get $125/sale as commission.

Similarly, people who promote Amazon like Tung Tran of thankyourskin.com or 10beasts.com are also making a killing by easily earning in the range of $10,000-30000/month from affiliate marketing. Who knows how long it took for them to get to that level, but the point of mentioning them is to say that this is achievable. For some it might take them their first year to get there and for others it might be longer, but affiliate marketing is one of the most popular ways to get into affiliate marketing only.

Author BIO:

Ankur Aggarwal is a Digital Marketer, Entrepreneur, Traveler, Blogger, Foodie. He has multiple websites but incomeboy.com is his new venture. The purpose of Incomeboy is to pass on 100% accurate and genuine information on making and saving more money either online or offline in India. Write to him at contact@incomeboy.com.

The Pound For Pound Emoji Marketing Evolution

Emoji Emoticon Marketing And Meanings For Content And Google

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The Pound For Pound Emoji Marketing Evolution

Unless you’ve been living under a rock, you’ve likely heard the term emoji or emoticon. Well emoji meanings vary but their impact on the nation has been undeniable far and wide.

A little while ago, I had come across a new term that struck a cord with me and that was emoji marketing. Who knew right ? Who knew there was such a thing.

For now, it’s not as if there’s a huge following of marketers jumping on that bandwagon.. well partly because it doesn’t really exist yet in a noticeably big way, but it is certainly worth the conversation and something to consider.

As I just said, emoji marketing isn’t something that’s taking the online scene by storm yet but It’s gaining some traction and that’s what makes the whole concept of emoji or emoticon marketing (whatever you’d like to call it) so curiously appealing.

As a blogger you would be right to ask about it’s relevance to you and here’s what I would tell you… most things “popular” have some relevance to you particularly in the way of marketing if you’re in the content arena.

My guess is that if you’re here reading this there’s a good chance that you are.

There are just as many people familiar with emoji’s as there are familiar with Facebook. It’s facts like that which easily answer the relevance question. If you’re a blogger or content marketer, you want to find a way to tap into that popularity for your brand and message.

Fun fact.. did you know that people use emoji’s and emoticons in their Google search queries ? Just access an emoticon keyboard and copy an emoji into Google and see what you come up with.

Google actually returns results for emoji’s.. mind blown right ? It changes the game completely. If you thought that search came down to strictly using text based queries, you couldn’t be farther from the truth.

However, before we go any further lets introduce the emoji’s so that you can start to play around with how to incorporate these into your blogging and marketing.

It’s silly how the simplest things and most kid friendly trends turn into big business for everyone. Emoji’s may seem silly in the marketing scene to some, but again the numbers speak for themselves. There are over 800k searches done for the search term “emoji” alone. Are you salivating yet ?

With that said, let’s get started with some of the more popular emoticons and their emoji meanings.

😂 – tears of joy emoji

😃 – smiley face & open mouth emoji

😀 – grinning emoji

😉 – winking emoji

😍 – smiling face & heart shaped eyes emoji

😘 – smiling face blowing a kiss emoji

😚 – kissing face closing eyes emoji

😝 – face with tongue stuck out and closed eyes emoji

😳 – flushed face emoji

😒 – unamused face emoji

😢 – crying face emoji

😭 – lots or loudly crying emoji

😥 – disappointed emoji

😅 – smiley with cold sweat emoji

😫 – tired face emoji

😨 – fearful face emoji

😱 – face in fear emoji

😡 – pouting face emoji

😤 – face with a look of triumph emoji

😋 – savoring delicious food emoji

😷 – face with a medical mask emoji

😎 – smiley face with sunglasses emoji

😴 – sleeping face emoji

😲 – astonished face emoji

😈 – smiling face with horns emoji

😬 – grimacing face emoji

😐 – neutral face emoji

😕 – confused face emoji

😇 – smiling face with a halo emoji

🙄 – face with rolling eyes emoji

☹ – frowning face emoji

👅 – tongue emoji

👏 – clapping hands emoji

🎉 – party popper emoji

Now that I have listed some of the more popular emoticons, how could you start to integrate emoji’s like this into your message and brand. How could you use emoji’s alongside the content that you are producing ?

If you’d like to find more emoji’s you can always navigate to a popular online emoji keyboard located here: emojikeyboard.org

Emoji Marketing Blog Content And Google   Source

Emoji Marketing Blog Content And Google

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As we continue to talk about emoji’s and marketing, let’s say that you’re a healthy food blogger and are exploring the use of emoji images of food alongside your content. Food for thought (no pun intended), let’s say that now your blog gets found on the first page for the apple emoji ? There are nearly 7,000 targeted searches per month for that emoji search alone. What about your blog getting found for the banana emoji search related phrase. If you’re on the first page, we’re talking about an additional 10,000 searches per month for that emoji search query.

Another reality about using emoji’s in your marketing is that it shows off the more personal side of a business. It creates a connection that isn’t driven so much by your product with a consumer. When the people that are curious about your brand can see in your messaging that you’re not so straight laced and “stuffy” (just one of many possible perspectives) as reflected in using some emoji’s from time to time, you increase your chance of coming across as business with personality and a fun side that additionally has the potential to make you and your brand appear far more appealing as well 😉.

Now don’t get me wrong, I’m not proposing guarantees of any particular outcome in saying that, but using an emoji in your messaging surely can’t hurt either as you connect with your audience and others that may be curious about your brand and content.

In all of this, are you still wondering what you could do to effectively use an emoji in your marketing ? No worries, I’m sure there are many in the same predicament as well.

Here’s an out of the box idea to try on for size. Why not create a petition to have an emoji created for your brand ? I get it that this might not work for everyone, but Taco Bell is a great example of this.

Interestingly enough, a taco emoji did not exist until Taco Bell took it upon themselves to create a petition to have one created. Tens of thousands of people thought this was a great idea and guess what happened. The taco emoji was born 🎉 😂. That’s just one example of an excellent way to use emoji’s in your marketing efforts.

What else could you come up with ? Let’s face it folks, emoji’s aren’t going away and more and more brands are going to jump on board in using this to create more personal relationships with consumers and to drive their brand messaging to existing and new audiences.

We already know what this looks like today. What will it look like in our future ?

Emoji’s are still in it’s infancy with respect to emoji marketing and now is the time to start thinking about how to connect with this in your efforts to market the content you’re developing.

Thanks for reading. Laugh because each day feels better when you do and use an emoji to express yourself to the world.

With that said sharing is at the core of everything that we do in the world so please share this on your favorite social website.

#candidwriter #emoji #emoticon #marketing

Emerging Chrome Apps Revealed: Online And Internet Marketing Powerful Tools 2017 2018

Chrome App Plugins Extensions Downloads In Online Internet Marketing

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Chrome apps or app extensions themselves are meant to make life a little easier. It’s no wonder the competition is so stiff. What app wouldn’t love the popular attention of marketers but hey what else is new in the realm of internet and online marketing right ?

Marketers are always seeking the newest and best competitive edge. The one thing I am sure that we can all agree on is that marketing itself is pretty hard core and it isn’t by our efforts alone that help in the overall arena of competition with everyone else that is trying to do the same thing. It’s a really tough race in this game and even harder to stay in front of all the other competitors.

With that said, that is where the help of marketing tools like chrome extension apps can be extremely helpful and the apps that I will reveal.. whether you use one of them or all of them are likely to give you an edge moving forward that you do not have currently without them as you invest time into your internet and online marketing efforts.

Grammarly Chrome App Extension

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Chrome Extension App - Grammarly

As you may have already seen on this blog, I commonly refer to Grammarly. I think it’s one of the best proofreading tools that any marketer or not can have at their disposal. As a marketer, you’re going to ultimately be working with content. No matter how little or how much you work with content having an extra set of eyes (so to speak) to address how you’re putting content together is absolutely critical.

What I love about Grammarly is that no matter what your skill level is in developing content, this tool simply adds credibility to the quality and standard for writing by adding a level of polish to it that you may not have without the use of the tool. It’s simply one of those “must have’s” in the toolbox of any casual or serious marketer.

Check My Links Chrome App Extension

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Chrome Extension App – Check My Links

The next tool that I would like to reveal is check my links. It’s as common as the air we breathe that you see links embedded in the content of any webpage. This is a great tool for marketers because again we’re all working with content with links. The hope is that our links always stay alive and that they always work and are never broken. However, what is the true reality of this ? The truth is that links don’t always work and sometimes they do die. When they die or the sources change, then the links no longer work and they become broken links.

Finding broken links is a painstaking process and usually involves doing page audits or complete website audits. When we develop our links we do so in hopes of driving our visitors to a specific and targeted page so it goes without saying that we always want the links to work. This is where “check my links” is absolutely beautiful. It helps to ease that process of finding the links that are broken and does so very quickly too.

Mozbar Chrome App Extension

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Chrome Extension App – Mozbar

This tool is another really good extension app for marketers and marketing. If you’re a fan of insider information, this is the tool that gives it to you for any webpage that you could possibly come across on the web. This tool provides a great deal of information with respect to serp data. It gives you all the SEO data that you could possibly want on the go and it’s easy to get addicted to this tool. Whether you’re talking about keywords, links, domain authority, page authority or domains there’s a lot of appeal to this app.

If there’s one thing that all marketers know, there are those of us without insider information and there are those of us with it. Who would you rather be ? The more access you have to metrics and data, the greater your chance is for profitability, growth and visibility online and those are all important aspects of marketing that we all want as marketers online.

Email Hunter Chrome App Extension

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Chrome Extension App – Email Hunter

With this extension when the information is not readily available it finds email addresses for you. Obviously in marketing, “leads” are everything right ? As we know with leads, often times it all starts with an email address. What is very enjoyable about this is the fact that you can freely make over 100 requests. Additionally, even if you converted on only 5% of the email addresses that you were able to acquire using this tool, what could that mean for your content goals ?

There’s no question, this is a very powerful Chrome app extension and beyond that, this can be used on any website online.. even the websites that are designed to help you find leads themselves. If you’re curious about getting into email marketing or starting an email campaign, this is a tool that should certainly be embedded into your overall campaign strategy.

Sniply Chrome App Extension

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Chrome Extension App – Sniply

Have you ever heard the adage: sharing is caring ? Well of course you have but there’s an added benefit when you share your content with the help of Sniply. Sharing through this extension allows you to direct your visitors to any page that you want and you get to specify the call to action. There’s something wonderfully powerful about this. For literally any link that you share, you get to direct how you promote yourself through your own content on any medium around the web. You share your message your way. It puts the control back in your hands.

Effin Amazing UTM Builder Chrome App Extension

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Chrome Extension App – Effin Amazing UTM Builder

The app extension that I’d like to reveal to you now is as the name implies is “amazing”. In short, this allows you to track literally any piece of content across the web that you want. As a marketer and content developer, quite frankly, it behooves us all to track our content. This helps in the way of leads and to know where our hot spots are and where we should be focusing our efforts when this leads to visitors back to our page and conversions for products associated with our content as well. This app can also be connected to places like Bit.ly to create short links too.

Extension apps, depending on what you choose to employ in your marketing efforts can truly be gems that leverage what you do in your internet and online marketing strategy. What I’ve revealed to you today are extension apps that are likely to be invaluable to the success of your marketing efforts in the near future and I certainly hope they prove to be valuable and worthwhile as you continue on in your respective marketing journey.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #chrome #apps