Have you ever heard the term "eblogger" or blooger or bloogging ? Lets be honest.. it really looks like a big bag of garbled mess with the exception to eblogger which kinda make sense. Interestingly enough, these are associated with real words that people do look for, but they are intentionally misspelled. Your question might be.. well why would you misspell them on purpose. It's not everyone’s cup of tea especially now that Google has caught on to this, particularly for those who abuse it, but it still remains very common online and for the sake of being transparent, it is a content related tactic used to drive traffic to website pages.
People misspell words all the time and as you can imagine there are plenty of us out there that aren't so great at spelling, but hey.. that's okay, even if you misspell a word, you still want to find the related content for the searches that you're performing right ?
For the longest time, the only method that we had for searching was to “type” in a query. Just think about this for a minute... How often have you typed in a word and something else was typed in that was not what you were intending to type ? No matter how accurate a typist you may be, even you are prone to mistakes.. we all are. Chances are good that if you’ve done it, someone else has done the very same thing too. What happens is that now there are “x” number of searches that are done for a keyword that is misspelled. Kind of crazy, but it’s true. There are keywords where “thousands to hundreds of thousands” of people are typing in what they assume to be is the right keyword and are in fact typing in the misspelled version of it. For example, in my research, the keyword “googl” for what people are actually search for.. that being “google” is typed in without the “e” over 800K times a month ! For Pete’s sake.. that’s a ton of volume for a misspelled keyword. Wow… In one more case, just dropping off the last “s” in the keyword.. “wordpress” sees over 2400 misspellings per month. Are you starting to get the picture ?
So one may wonder, how does it drive traffic to your content as well. Clearly in those two examples alone, you can see the impact of 2400 searches per month is nothing to dismiss. Even getting exposure to a fraction of the traffic from a misspelled word means additional eyes on your related content. Clearly in the first example, just a fraction of that traffic as well can be a big deal too. Out of curiosity, I performed one more search for this particular keyword: yotube.. a misspelling for Youtube and in that research found that there are 450k searches done per month by users that have misspelled Youtube. These keywords are basically what you would call high trend keywords. While I’m sure your mind is probably racing considering all the different words that have been and can be spelled incorrectly that may drive droves of traffic to your pages, also realize that we’re not talking apples to apples here. Not every instance will mean more traffic. Can these kind of words bring traffic to a website.. ? Absolutely. Now is it the best idea.. ? I certainly would not make it a staple of your traffic strategy or recommend it be used on an even semi-consistent basis, but again from an informational standpoint, keywords are going to get misspelled and as you’ve seen.. depending on the keyword, can yield quite a few searches that you may be able to get access to. Also keep in mind that when considering the implementation of such an idea that Google does provide the “actual” spelling of the word if you have indeed typed it in incorrectly which means that the user will click that suggestion and likely be given results that do not include your website on the first 10 results on the first page for that search. That is just another consideration to be mindful of and of course is.. as I like to say.. food for thought.
Nevertheless, misspellings are typically not something that people are doing purposefully either. That’s probably the most interesting thing about it. One of the core of the functions of the internet is to allow users to perform searches and provide users with related content that matches what they are looking for. The one thing that has come along of recent that has been more helpful, especially to those that are more prone to misspell words than others, is the ability to orally dictate those searches which drastically decreases the chances for misspellings of the words that are in those searches being performed. With that said, and it’s not really anything earth shattering, but people haven’t really transitioned to speaking out searches as opposed to continuing to type them in. It’s pretty fair to say that we have been conditioned to typing out searches rather than speaking them since we’ve done it for so long before there was any real alternative that was embedded into everyday searching activities. This ultimately means that in those numbers that I shared with you earlier in the post regarding the terms: googl, wordpres and yotube, the searches and misspellings of those words aren’t going to be changing drastically anytime soon. However, as people do make the transition to speaking in searches and not conducting them on traditional keywords, I would imagine that you’ll start to see those numbers decline gradually over time.
Misspelled Word Abuse Penalized
As we close out this post on misspelled words, I think that you’ll find it interesting that in my research I have found that there are approximately 10 million words that are spelled incorrectly in Google alone everyday. Let me repeat that for you.. 10 million folks PER DAY ! The one thing that I haven’t touched on is that even though the original spelling of a keyword may generate, lets say.. 3 times the search volume for the keyword, the right way it’s supposed to be spelled, even if the wrong version only generates half of that.. the reality is that there’s likely to be a lot less competition for that misspelled keyword as well because most people don’t want to optimize for the wrong version and quite frankly "shouldn't". As mentioned before, Google is aware of this tactic that people have been known to exploit in their search engine and will penalize websites found to have "excessive" (and I'm not sure what definitively qualifies as excessive) misspellings in their content.
Nevertheless, again while I don’t recommend misspelling words on purpose, I like being transparent and want you to know that there are opportunities that exist on the misspelled keywords front but as with anything, there’s always the good and there’s always the bad as well. So be wise and careful about the development of your content and pay attention to how you’re spelling the words that you intend to use too.
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