Social And Everything Else
The tough reality about being online is that you're basically one peanut in a village of millions of other peanuts. Strange analogy right ? I know, I know.. but just hang in there with me on this. With that said, there's no denying how hard it is to stand out online especially if you're in a competitive niche. Additionally, the game has changed and developing a presence online isn't achieved with the same tactics that have been used in the past either. When you hear people say things like SEO is changing and social is your best bet to have any chance at getting eyeballs on your website, your content and your brand, there's plenty of truth to that. There's no shortage of advice being touted in the industry that resembles more of a paradigm shift in our way of thinking with respect to "how to" achieve internet success and visibility nowadays.
The support for such thinking isn't about something so fickle as mere speculation when you look at the data that paints a pretty vivid picture on the significance of social and it's impact overall. As a blogger or website owner, prime real estate is everything and with respect to your content and your products, you're looking for premiere spaces that will allow you to promote in aims to give your business massive exposure. The easiest way to do that is to go where the traffic is... think "heavily populated" areas people. Consider the following....
The numbers are pretty staggering with respect to what goes on in Twitter land. In a nutshell, what these numbers should tell you is that Twitter is worth your time. My goals for any project I constitute are always pretty conservative, so even if I only saw 10 to 20 visitors a day from Twitter, in my mind, that makes the investment of time for that platform to me worthwhile. However, we're talking social and the real nugget here is that what I'm hoping for is that my tweet gets retweeted to other people's lists and their followers to get additional exposure for the content associated with my tweet that's been shared to other people. Wow.. now that's a mouthful, but hopefully you get the gist of what I'm saying.
Sharing is a pretty legitimate measuring stick in assessing whether people like your content or not. I mean, lets be real here.. of course you're not going to publish anything that hasn't received your bonafide stamp of approval, but just because you like it doesn't mean anyone else is going to. Additionally, it's not like you can force people to share your products or your content either. The online community and people in general.. we don't like to share garbage, nonsense, overly promotional material, folks that are in it for a quick buck and a host of other things. People have a greater sense of seeking value, probably moreso now than ever before and can sniff out anything less than that miles away.
Easier Sharing Is Here
A content sharing platform that has been getting it's lions share of attention has been a website called Justretweet. While I do personally use this website, one of the more confirming attributes about it was knowing that other established bloggers were using the same platform, hence the title of this post in referencing Kim Roach of Buzzblogger, who has a wealth of knowledge about traffic generation. Realizing that someone of her reputation and credibility uses Justretweet was proof enough that this wasn't your run of the mill destination online.
Justretweet, a website started by Chris Fong is a content sharing website that will share content to Google Plus, Twitter and Facebook. At the time of writing this post, when you sign up to the website, you will be credited with 100 free credits to your account. They use a credit system whereby the activities that you engage in will help you earn credits. These credits can in turn be used to get your content pushed out to any or all of the 3 major social networks that I spoke of before (e.g. Facebook, Google Plus and Twitter).
One of the most unique and attractive qualities about the website is that all content submitted for sharing is manually reviewed which is great for many and not so great for others. In short, this means that for example if you are purely an affiliate website, this likely would not be a good fit for you as these kind of websites are heavily focused on products and not on content. Justretweet prides itself on publishing and promoting quality content. However, like many other places on the web, embedding affiliate products into your "high quality" content is just fine from what I have noticed in my own tests. Nevertheless, I would still strongly advise that you truly evaluate what is quality content before attempting to hastily submit a tweet for sharing without understanding what would be acceptable in their system.
While some may have a different take on this, longer posts do tend to get shared more often. In another post I've written I talk about the length of articles and content in a reply to a KissMetrics article that I read online. Follow my post here: Dear KissMetrics.
You should also realize that getting other people involved in sharing your content starts with what they are going to be sharing in the first place. When you've written something meaningful and I would recommend at least 500 words that isn't full of fluff, then the likelihood of getting your content shared improves drastically. At the core of sharing in general, people want to share information that they believe other people will find useful and interesting and hey, if it's funny, that will go a long way with people too.
Not that I'm into promotional plugs, but for a new blogger or even one that's been around for quite some time, Justretweet is one of the best content sharing platforms currently available to marketers, bloggers and website owners alike. This platform improves your ability to get your content in front of other people you wouldn't have access to otherwise, especially in such a competitive times with respect to building your brand and presence online.
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