Marketing

Oh Boy Surprisingly Helpful Insight To Using Facebook For Your Law Firm

How to Get Started Using Facebook for your Law Firm

The majority of social media users are merely consumers of these platforms. However, it’s a lucrative medium for generating more awareness, buzz and even new customers for your business.

With millions of users logging onto apps including Facebook every day, it makes sense for many advertisers to leverage these platforms for marketing purposes.

In this article, we’re going to go over how you can get started using Facebook for your law firm - especially if you’re a small, local-based practice.

The Value of Marketing on Facebook

First off, why is Facebook arguably the best social network to use?

While younger people are flocking to alternative platforms like Instagram, SnapChat and TikTok, older Millennials, Gen X and baby boomers make up a significant portion of engaged Facebook daily, active users. Furthermore, Facebook owns Instagram. As a result, it offers a seamless way to plug your content into Instagram should you desire to incorporate its network into your social media strategy.

So how can you go about implementing a marketing strategy for your law firm?

It’s all based around a Facebook page for your business. If you don’t already have one, then the first thing to do is create a page for your firm.

 

What Content You Should Post to Drive Engagements

The next step is to come up with a content strategy. This will entail outlining what you are going to post on your page and share with your audience. Not everything that you post on social media should be directly tied to your firm or the law. Remember that people are on social media to hang out.

That means it’s crucial to offer content for that type of audience. When you start marketing on Facebook, one of your primary objectives is generating engagements (reactions, comments and shares) on your posts.

Katapult Marketing found that 71% of the most shared content on Facebook can be classified into 4 categories:

  • Awe-Inspiring

  • Laughter

  • Amusement

  • Joyful

This should give you a strong indication that a good amount of your content needs to connect with your audience, instead of trying to force your audience to connect with you. When it comes to laughter and comical posts, try to find jokes, memes and other forms of visual humor related to the law.

There is no shortage of this type of shareable content out there.

You can get ideas by searching on Pinterest for lawyer jokes, stats and inspirational quotes. You can also look at other law firms’ Facebook business pages - in and outside of your local market - to see what they’re posting. Just try not to focus too closely on mimicking your competitors.

Develop your own, unique approach. If you’re using their content and/or ideas and re-posting it, there’s a good chance a portion of your audience has already seen it before.

The top category for shareable content is awe-inspiring.

These can be videos with an incredible moving story or an image with an inspirational quote. While unrelated to your business, they get a lot of attention and engagement in the form of likes, comments and shares.

Every time someone sees your post in the News Feed, it serves as a micro-impression for your business as you’ll get credit as the “user” posting it.

If you have difficulty coming up with ideas and content to post on Facebook, you can always hire a freelancer to manage the content creation and curation process for you.

 

Market Your Business by Engaging Interest in Relevant Topics

When it comes to connecting with a subset of your audience or your target clients, you want to create a deeper awareness of your brand and offerings. This is more of the information you’re eager to share with your audience, rather than what you may consider the layer of engagement fluff we discussed earlier.

At this point, you may be tempted to plug your services or offers. It’s ok to do this once in a while, but it won’t perform well on social networks unless you’re investing a significant ad budget into it and running it as an ad rather than a post.

Instead, build a list of topics related to your areas of law.

For instance, if you’re a family lawyer you can share content on ways to manage and minimize the impact of a divorce or separation on children, tips to deal with your ex civilly in a public manner, the reasons to settle a divorce rather than go to trial etc.

As you can imagine, we’re barely scratching the surface on the useful content you can serve up to your target audience, from which some may convert into clients.

Another good tactic for building a list of topics and post ideas is to think of your ideal client’s frequently asked questions. You should then proceed to answer each question in a post.

You have flexibility on the format and you can give short or long form answers. Long form answers are recommended, but the length is ultimately a function of serving the reader with as much value as possible.

 

An Opportunity to Promote Your Law Firm’s Blog

If you have a blog on your website, you can address the question there and link to it in a Facebook post. It’s powerful driving a targeted audience from Facebook, that is geographically near you and interested in legal topics you write about to your law firm’s website.

Talk about your perfect, target audience for potential new leads and clients!

The objective is to develop a connection between your business and relevant topics. Use this as a way to become the known authority in your industry or specialization in your target market and area.

Targeting & Building Your Ideal Audience

Since we’re dealing with Facebook for law firms, there are 2 methods you can use - either together or independently - to reach your target audience.

The first method involves building your audience through page likes.

Page likes allow you to have your page liked and followed (by default) by fans.

As a result, your future posts will have a better chance of organically reaching your fans and therefore have a steady stream of people who will most likely see your content perpetually as you continue to post and share new content through your business page.

You can accumulate page likes and fans organically or paid.

You should start with organic and squeeze as much potential as you can out of your existing friends list. Once you have exhausted it, you can start promoting your page on Facebook to attract page likes.

Keep in mind that this is a paid method of growing your page’s fan base.

The second method you can use is by boosting your posts.

Boosting posts allows you to add an advertising budget to your posts to boost its position in your audience’s news feed. For a relatively small budget (less than $10 per post), you can significantly increase your reach and engagement. What’s more is that when you boost a post, you can select an audience to promote it to.

While it’s beyond the scope of this article, you can build audiences on Facebook that laser target the areas and demographics of your target audience. This will ensure that your boosted posts will reach people who live in areas where your practice desires to attract more clients from.

When it comes to choosing between boosting (paying) posts and sharing posts organically with your page fans, I tend to find that the best strategy is a combination of the two.

You can grow your page audience by promoting your page for more likes on Facebook and then also boost posts afterwards. You would ideally want to do this if you are committed to using your Facebook page as a long term marketing channel and investment. Just as with posting, you can target geo-locations and demographics around your firm to promote your page to when you’re paying for page likes.

Promoting your page and growing your page likes won’t likely be a long term activity, as it can be expensive to grow your page likes. However, after several weeks or months of promoting your page, you’ll have a solid audience of fans and followers who are more likely to see your future posts.

Post Regularly

Posting regularly is the most important component of a successful Facebook page marketing strategy. Many businesses set up Facebook pages and then abandon the strategy soon after.

Don’t let this be you.

You don’t have to post everyday if you’re going the DIY route. Posting 2-3 times per week or about 12 times per month is a good start.

This is a very manageable amount, yet still enough that you can create a content strategy of several different types of content to keep things fresh and engaging. Even several times per week may sound like too much of an investment for you, as both a lawyer and business owner to personally put into the platform.

Not to worry.

If you know how to use the platform as a business page admin, you only have to spend several hours per month managing it yourself. This includes putting your posts together and then you can let it work on autopilot for you. You can create, schedule and boost your posts all at once. Then over the course of the month, Facebook will automatically post your content on your behalf.

If you end up contracting an agency or freelancer to curate and create your monthly post content, then I would encourage you to take advantage of their time and consider posting north of 15 posts per month. This will give you enough opportunities to share engagement-driven posts as well as targeted, legal-specific content.

Conclusion

When it comes to marketing your firm on social media, there are few other forms of DIY online marketing as simple as Facebook. Once you have your content strategy, growth and promotion strategy (page likes vs boosting or both) and your target number of monthly posts, you’re ready to start planning your first month of content. If you plan to do everything yourself, it should only take a few hours per month. When we outsource the content creation to freelancers, it takes us less than an hour per month to review the content, schedule it and boost it ourselves.

Whatever you decide, Facebook page marketing is a simple and cost-effective way to promote and build awareness for your legal practice.

Author’s Bio

Jared Kimball is a programmer and digital marketing consultant. He is the owner and lead strategist at Zahavian Legal Marketing, an agency that works with small law firms and solo practitioners - handling all of their SEO, Web and PPC Ad needs.

Surging Insights To Human Psychology In Affiliate Marketing

Human Affiliate Marketing Psychology

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Affiliate marketers often forget they’re promoting products and services to real people and not just numbers on a screen. This can be hard to remember when all they see are traffic numbers, click through rates and conversion rates. However, if you really want to increase your revenue, you need to learn and understand human psychology.

The human mind is an incredibly miraculous thing. The brain has approximately 100 billion neurons and each one fires 200 times per second. This basically means that your brain moves 20 million pieces of information, every second.

Since everyone’s brain is moving so fast and constantly processing information, you need to understand what makes people buy and what you can do to increase your own conversion rates. Thankfully, we have it all figured out and will now look at exactly how you can use human psychology for your affiliate business.

1. Offer Fewer Products

This may seem to go against common logic, but if you present your customer with more options, it will increase the likelihood that they’ll buy ? right ?

Wrong!

In actuality, when you present people with more choices, this ultimately results in a feeling of being overwhelmed which reduces their chances of purchasing. This is a very well documented phenomenon in human psychology and you should definitely pay attention to it.

As a result, you should stick to offering one or two different products to your audience and this will increase your conversions. It will greatly reduce the feeling of being overwhelmed and help the purchaser to make a decision quickly as opposed to pondering a wide array of possibilities.

2. Use Emotion

It’s no secret that we’re all emotional beings.. it's a part of what makes us human. However, when it comes to marketing, you need to tell a story that engages people with your brand. The worst thing you can do is just spout out facts, features and benefits and expect high conversion rates.

Even if you’re promoting the best affiliate product in your niche and it's the most affordable or has the most benefits, you need to market with emotion. Tell a story and get people interested and connected with you. That is what separates the beginners from the advanced marketers.

3. Use The Law Of Reciprocity

According to psychologists, the law of reciprocity is when someone does something for you. You have a deep urge to do something for them in return. In some cases, the way you reciprocate may be far more generous than what the person initially did for you.

So, how can this be applied to affiliate marketing?

If you offer something valuable for free to your visitors, then they are more likely to purchase your affiliate product.

For example, if you’re trying to sell a course on how to train your Golden Retriever, then you can offer a smaller course on how to potty train your Golden Retriever puppy, for free.

If you take your time to create a free course that is valuable to your visitors, then they will feel a deep psychological urge to purchase your paid course immediately or later.

This is the reason why many marketers urge you to create some sort of free offer. Simply put.. it works!

It is quite effective whether you’re trying to build an audience, get people to subscribe to your email list or get them to buy your affiliate products.

4. Anticipate Doubts & Provide Reassurance

Most people are naturally doubtful and suspicious. For good reason as well! These feelings are a result of natural selection and the humans that were more careful and doubtful in our past often ended up surviving where the more naive ones did not.

With respect to affiliate marketing, you need to think about all the reasons a person may have in regards to not purchasing your product. You should try to predict any potential issues or doubts they may have and seek to provide reassurances for each one of them.

There are lots of different ways that you can provide reassurance such as:

1. Show support from authoritative sources

2. Provide reviews from past customers

3. Offer a 30 day or your money back guarantee

4. Show that your website is safe to use and their financial information is safe

5. Create A Sense Of Urgency & Scarcity

Humans automatically fear scarcity. We are all wired to respond to scarcity and automatically respond to ensure we don’t have to do without. One of the best ways you can recreate this as an affiliate marketer is to have a countdown timer on your product, and once the countdown hits zero, the product is no longer available.

Human Affiliate Marketing Psychology Urgency

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Alternatively, at the end of the countdown timer, the price of the product could significantly increase. This is particularly applicable to digital products since they don’t typically “run out.”

Another way you can appeal to a person’s sense of urgency is to only offer the product at certain times during the year. You can also offer a significant discount on the product, with a limited time offer.

It is important that you don’t overdo this tactic or else you may negatively affect your brand and make it seem unauthentic.

6. Get Reviews & Testimonials

Before a person buys a product, they want to know if it will work for them.

If they are unsure then they probably won’t purchase it. As a smart affiliate marketer, you know that in order to persuade that person to buy you need to show them how other people have successfully used the product and benefited.

Reviews and testimonials should never be overlooked.

Testimonials help people to identify with your product and show that it is actually worth buying. Getting reviews that are particularly emotional and show how your product changed that person’s life are priceless.

These types of reviews, will sky rocket your conversions. However, you should never create fake reviews or testimonials since these will endanger your affiliate business.

7. Going Along With The Crowd

Crowd mentality is quite common and its basically when you literally “go along with the crowd” simply because we are all psychologically wired to want to feel like we belong. This includes buying products.

Have you ever noticed that you suddenly want the latest iPhone once most of your friends have one?

As a result, marketers can take advantage of this by showing how many other people like and buy their products. This can be done by showing how many people have purchased it, showing how many people have liked or shared it on social media etc.

Of course.. for this to work, the product needs to have a significant number of sales, likes and shares.

Closing Thoughts:

As you can see, understanding human psychology can help you to become a much better affiliate marketer. However, even though it may be tempting to take advantage of this knowledge you should alternatively strive to use it to actually promote products that add value to your customers lives. After all, once you keep adding value you will earn more than just one-off customers, but happy customers and fans for life.

Author Bio:

Cindy Sha is an entrepreneur, writer and internet marketer with a passion for SEO and affiliate marketing. When she’s not building authority sites, she can be found writing for NoHatDigital and enjoying the digital nomad lifestyle.

Using Data To Create Prize Worthy Personalized Marketing Campaigns

Personalized Direct Internet Marketing Campaigns

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You probably receive direct marketing in the form of personalized ads that you don't think about at all.

Ads that remind you that it's time to reorder your prescription, an invitation to purchase the attachments that go along with your new vacuum, or even a reminder to order coffee because your grocery delivery service knows you haven’t ordered in a few weeks.

As consumers, we think little of these nudges to purchase from our favorite retailers, but marketers know, much thought and strategy goes into these purchase prompts to ensure they reach the customer at the right moment.

Starting a 1:1 marketing strategy takes planning, preparation, and most importantly, DATA.

Get to Know Your Customers

Before you can start creating relationship-based marketing, you have to have a way to identify your customers. Here are a few examples of ways to get the data you need: 

1.     Entice customers with engaging content that requires first registering to view or download

2.     Offer a small discount or free gift to register on your ecommerce site

3.     Use e-Receipts in your physical store as a means to capture email addresses

4.     Offer a rewards or loyalty program for cashback and price discounts

Sync Data Across Channels

Understanding how your customers directly interact with your brand across all channels will help you understand them more holistically.

This process is more advanced and often takes technical support and software, but if used to its full potential, this can provide powerful insights.

Your customers all behave differently. Some may be extremely loyal and follow all of your social media channels, respond to your digital marketing efforts, and purchase products on a regular basis.

Other customers may be convenience shoppers that buy and run.

Mining your interaction analytics and transactional data is key to understanding what makes your customers tick.

This can be done with advanced data visualization tools such as Tableau or done quite simply with a Google sheet.

Segmentation

Once you’ve identified your customers, you can start to segment based on similar behaviors.

We recommend creating segments based on purchase behavior or lack thereof.  For example, bucketing customers based on annual transaction frequency, category of purchase, and time of year is a great start. Each of these segments deserve their own campaign.

The customers with high transaction volume may receive a high value offer to purchase something outside of their usual category, where fringe customers may need an offer inside of their category to continue buying from you. 

Watch for habits like looking at a certain product multiple times but never buying.

This could be an opportunity for a cart abandonment campaign to ensure your prices are competitive and not holding back customers from choosing to do business with you.

Create your personalized interactions

You know your customers and their habits, so now you can create meaningful interactions with them. Your company’s specific personalized interactions have to be different than others. There’s no one-size-fits-all solution to tailoring content.

This year, one of the most intriguing data-driven campaigns was completed by Patron.

It teamed up with Foursquare to create location-based campaigns that recommend drinks based on the user’s preferences and type of drinking establishment they are visiting. Foursquare said, “They pivoted their approach from a location check-in engine to a location intelligence engine.”

For your company, the campaign may not be as elaborate or take a partnership with a company like Foursquare.

Companies like service stations for oil changes can use 1:1 direct marketing.

You know the type of car your customer drives and you know how long it’s been since their last visit. Send an email saying the manufacturer of the customer’s car model recommends oil changes every so many miles and then insert information about when the last oil change took place and a coupon to drive them back to you.

It’s simple, includes data you already collect, and repeats on specific intervals to make automation easy.

Keep It Simple

If you’re a small company and reading this thinking these ideas are great, but could never work with your limited resources, just remember to start small.

Personalized experiences can be as simple as providing sidebar content on certain website pages that lead to additional relevant content or products based off what your customer is currently viewing.

Maybe your emails can’t recommend a specific product based off purchasing behaviors just yet, but every email marketing program offers insights into open rates and click through rates.

Use this to your advantage to create drip campaigns to users who have clicked a product or service in your email campaign to learn more.

While you only know a small bit of information about this user, you can set up a follow-up email go out a few days or a week later that provides more details about that product you featured last week only to customers who showed interest.

There is always risk involved with personalizing a customer’s experience.

Amazon recently experienced a glitch that sent many customers who had never set up a baby registry a notification saying that a gift had been purchased for them. The company acted swiftly to inform recipients of the error, but it’s an example that proves the importance of care and deliberation when it comes to personalized campaigns.

Whether you’re a billion-dollar company or just starting out, personalization through direct marketing strategies will have a lasting impact on your customers going from one-time purchases to regular, repeat patronization.

The time it takes to invest in strategy and analyzing up front is worth it in the long-term returns.

About The Author

Justin Baynton is a digital marketing thought leader and industry innovator. Justin has successfully led digital strategy and implementation for many large enterprise organizations. Justin is a board member for AXO Digital and is writing this on their behalf. AXO Digital is an internet marketing company with deep experience in all digital marketing services.

Basement Level Beginners Guide To Affiliate Marketing

Affiliate marketing has accepted control over the world and is as of now one of the best techniques for bloggers to pick up pay and compensation.

This example has turned out to be exponentially expanded throughout the years and has found its way among various bloggers and webpage proprietors.

Affiliate marketing is one of the best techniques that for all intensive purposes each blogger and person who has a webpage is using to obtain money through their online journals, blogs and websites.

Bloggers such Neil Patel, Pat Flynn and Shoutmeloud are generally using affiliate marketing as a way to deal with acquire cash from their website.

Basic Affiliate Marketing

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In this article I will navigate you through the nuts and bolts of affiliate advertising and I will uncover to you why it is vital and how you can make money through affiliate marketing.

What is Affiliate Marketing?

To answer what is affiliate marketing, it is best explained to say that it's a type of marketing; even moreso it is the sort of showcasing that relies upon execution. In affiliate marketing, a business or any affiliation rewards affiliates for each customer and conversion through the affiliate link.

In this is kind of marketing, the individual by and large makes and keeps up a site that transfers an audit based substance of things, for example best phones, convenient workstations and such things that can be sold on the web.

The content on the site will have links called affiliate links to the thing for which the survey has been determined.

Once the pursuer peruses the substance and taps on the affiliate links and the deal is made, the blogger or the website proprietor will to get commission for that arrangement.

The salary range is straightforward in light of the quantity of clients you can draw in and coordinate towards your site and affiliate links.

The goal of affiliate marketing is to guarantee that the site is situated on the primary page of Google for the keyword phrase that is targeted.

Who can Start Affiliate Marketing?

Anyone can start affiliate marketing, paying little mind to their age and their occupation. Everyone has to start somewhere.

Affiliate marketing focuses more on effort, strategy and experience and that is something you’ll gain over time in order to start making money.

Key data is also important in affiliate marketing and so are the strategies and approaches related with it.

Increased attention to learning beyond basic knowledge will empower you to strengthen your affiliate site and with the right frameworks you can get it on the principle page of Google for your keyword or product.

Steps that contribute on the path of your affiliate journey.

1. Discover a Niche

Finding a specialty or a scope of intrigue is especially basic for setting up and building an affiliate site. A specialty for your site will empower your site to emerge from the opposition.

You will moreover have the ability to give your whole focus on your site when you have a zone of your advantage.

2. Find an Affiliate Program

The next step is about finding an affiliate program for your website or affiliate site that suits you and your visitors. This will help lead you towards greater success in generating money as time goes on.

For example, if your strength is device audits, by then you should look for online business locales, for instance, Amazon and Flipkart.

Each time someone purchases any gadget from your site's affiliate connection; you will be paid a commission for that product.

3. Set up your Website

Once you’ve chosen your affiliate program and products you’ll need to start this step.

Since this is the most critical piece of procuring pay from affiliate marketing, this should be done slowly paying attention to details so that you don’t run into unnecessary issues.

There are numerous associations online that offer space when you consider where to start. Consider GoDaddy, Hostgator as good options and buy the one that suits you the best.

Once you’ve made a decision you should install Wordpress and start building from there which will bring you all that much closer to development of your affiliate site.

4. Compose Relevant Content

Composing content is another essential piece of an affiliate site.

When you have picked your specialty and made your site, you ought to compose content for your site with the relevant keywords to help your website rank in Google.

Composing content is particularly fundamental and you have to pay attention to the quality of the content that you’re putting on it.

Success Stories of Affiliate marketing

Although all major blogs make the majority of their income from affiliate marketing, some make even more by selling courses to their audience.

Selling your own product is hailed by some as the best way to go to make money from your website, but affiliate marketing is very readily available and makes sense for most to get into because it has been a proven way of making money from a website or affiliate blog.

Another example to point out is Besthostingadvise.com who make hundreds and thousands of dollars in affiliate income by recommending the best hosting to buy. The best part is that if you are able to sell more than 21+ hosting in a month, you will be eligible to get $125/sale as commission.

Similarly, people who promote Amazon like Tung Tran of thankyourskin.com or 10beasts.com are also making a killing by easily earning in the range of $10,000-30000/month from affiliate marketing. Who knows how long it took for them to get to that level, but the point of mentioning them is to say that this is achievable. For some it might take them their first year to get there and for others it might be longer, but affiliate marketing is one of the most popular ways to get into affiliate marketing only.

Author BIO:

Ankur Aggarwal is a Digital Marketer, Entrepreneur, Traveler, Blogger, Foodie. He has multiple websites but incomeboy.com is his new venture. The purpose of Incomeboy is to pass on 100% accurate and genuine information on making and saving more money either online or offline in India. Write to him at contact@incomeboy.com.

The Pound For Pound Emoji Marketing Evolution

Emoji Emoticon Marketing And Meanings For Content And Google

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The Pound For Pound Emoji Marketing Evolution

Unless you’ve been living under a rock, you’ve likely heard the term emoji or emoticon. Well emoji meanings vary but their impact on the nation has been undeniable far and wide.

A little while ago, I had come across a new term that struck a cord with me and that was emoji marketing. Who knew right ? Who knew there was such a thing.

For now, it’s not as if there’s a huge following of marketers jumping on that bandwagon.. well partly because it doesn’t really exist yet in a noticeably big way, but it is certainly worth the conversation and something to consider.

As I just said, emoji marketing isn’t something that’s taking the online scene by storm yet but It’s gaining some traction and that’s what makes the whole concept of emoji or emoticon marketing (whatever you’d like to call it) so curiously appealing.

As a blogger you would be right to ask about it’s relevance to you and here’s what I would tell you… most things “popular” have some relevance to you particularly in the way of marketing if you’re in the content arena.

My guess is that if you’re here reading this there’s a good chance that you are.

There are just as many people familiar with emoji’s as there are familiar with Facebook. It’s facts like that which easily answer the relevance question. If you’re a blogger or content marketer, you want to find a way to tap into that popularity for your brand and message.

Fun fact.. did you know that people use emoji’s and emoticons in their Google search queries ? Just access an emoticon keyboard and copy an emoji into Google and see what you come up with.

Google actually returns results for emoji’s.. mind blown right ? It changes the game completely. If you thought that search came down to strictly using text based queries, you couldn’t be farther from the truth.

However, before we go any further lets introduce the emoji’s so that you can start to play around with how to incorporate these into your blogging and marketing.

It’s silly how the simplest things and most kid friendly trends turn into big business for everyone. Emoji’s may seem silly in the marketing scene to some, but again the numbers speak for themselves. There are over 800k searches done for the search term “emoji” alone. Are you salivating yet ?

With that said, let’s get started with some of the more popular emoticons and their emoji meanings.

😂 – tears of joy emoji

😃 – smiley face & open mouth emoji

😀 – grinning emoji

😉 – winking emoji

😍 – smiling face & heart shaped eyes emoji

😘 – smiling face blowing a kiss emoji

😚 – kissing face closing eyes emoji

😝 – face with tongue stuck out and closed eyes emoji

😳 – flushed face emoji

😒 – unamused face emoji

😢 – crying face emoji

😭 – lots or loudly crying emoji

😥 – disappointed emoji

😅 – smiley with cold sweat emoji

😫 – tired face emoji

😨 – fearful face emoji

😱 – face in fear emoji

😡 – pouting face emoji

😤 – face with a look of triumph emoji

😋 – savoring delicious food emoji

😷 – face with a medical mask emoji

😎 – smiley face with sunglasses emoji

😴 – sleeping face emoji

😲 – astonished face emoji

😈 – smiling face with horns emoji

😬 – grimacing face emoji

😐 – neutral face emoji

😕 – confused face emoji

😇 – smiling face with a halo emoji

🙄 – face with rolling eyes emoji

☹ – frowning face emoji

👅 – tongue emoji

👏 – clapping hands emoji

🎉 – party popper emoji

Now that I have listed some of the more popular emoticons, how could you start to integrate emoji’s like this into your message and brand. How could you use emoji’s alongside the content that you are producing ?

If you’d like to find more emoji’s you can always navigate to a popular online emoji keyboard located here: emojikeyboard.org

Emoji Marketing Blog Content And Google   Source

Emoji Marketing Blog Content And Google

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As we continue to talk about emoji’s and marketing, let’s say that you’re a healthy food blogger and are exploring the use of emoji images of food alongside your content. Food for thought (no pun intended), let’s say that now your blog gets found on the first page for the apple emoji ? There are nearly 7,000 targeted searches per month for that emoji search alone. What about your blog getting found for the banana emoji search related phrase. If you’re on the first page, we’re talking about an additional 10,000 searches per month for that emoji search query.

Another reality about using emoji’s in your marketing is that it shows off the more personal side of a business. It creates a connection that isn’t driven so much by your product with a consumer. When the people that are curious about your brand can see in your messaging that you’re not so straight laced and “stuffy” (just one of many possible perspectives) as reflected in using some emoji’s from time to time, you increase your chance of coming across as business with personality and a fun side that additionally has the potential to make you and your brand appear far more appealing as well 😉.

Now don’t get me wrong, I’m not proposing guarantees of any particular outcome in saying that, but using an emoji in your messaging surely can’t hurt either as you connect with your audience and others that may be curious about your brand and content.

In all of this, are you still wondering what you could do to effectively use an emoji in your marketing ? No worries, I’m sure there are many in the same predicament as well.

Here’s an out of the box idea to try on for size. Why not create a petition to have an emoji created for your brand ? I get it that this might not work for everyone, but Taco Bell is a great example of this.

Interestingly enough, a taco emoji did not exist until Taco Bell took it upon themselves to create a petition to have one created. Tens of thousands of people thought this was a great idea and guess what happened. The taco emoji was born 🎉 😂. That’s just one example of an excellent way to use emoji’s in your marketing efforts.

What else could you come up with ? Let’s face it folks, emoji’s aren’t going away and more and more brands are going to jump on board in using this to create more personal relationships with consumers and to drive their brand messaging to existing and new audiences.

We already know what this looks like today. What will it look like in our future ?

Emoji’s are still in it’s infancy with respect to emoji marketing and now is the time to start thinking about how to connect with this in your efforts to market the content you’re developing.

Thanks for reading. Laugh because each day feels better when you do and use an emoji to express yourself to the world.

With that said sharing is at the core of everything that we do in the world so please share this on your favorite social website.

#candidwriter #emoji #emoticon #marketing