Lets Chat About Whitehat SEO And Blackhat SEO

Whitehat SEO Search Engine Optimization


Briefly On Whitehat SEO

Have you ever heard the phrase White Hat SEO doesn't work ? I'm sure you've also heard a few things about Black Hat SEO too. The interesting thing that I have come to realize even though I have also spoken out on this subject (e.g. whitehat and blackhat seo) on my blog, is that you're a better whitehat SEO if you're familiar with how blackhat SEO works. Now before you get a little restless about that statement let me tell you why in a few short phrases on getting penalized that I'd like you to consider as food for thought...

  • When you build enough bad links and get penalized you start to understand what NOT to do
  • When you duplicate content and get penalized you learn that original content carries the most benefit
  • When you automate your link building and get penalized you learn that manual link building allows for greater control over where your links come from

SEO Okay Now I Get It


Simply put you can't understand the good until you've understood the bad. I have said that blackhat SEO is short term gains and long term losses and I'm not changing my stance on that because I still feel strongly that it's an accurate statement. However, for those that think that whitehat SEO is a longer road with fewer benefits, that couldn't be further from the truth.

Nevertheless, this isn't about delving into the inner workings of blackhat SEO. I want to chat about the reality that whitehat SEO is a far better option than any other hat and provide some tips on how to get your whitehat process started with the right ingredients too.

Whitehat SEO

Whitehat SEO truly is about content "to a degree" but yet not solely focused on content either. If you're going to do whitehat SEO right, you're going to have to do more than just post informative content. Link building is still a big part of the strategy whether you're talking whitehat or blackhat. Posting content as I'm sure you may have heard is only part of the process.

In my case, the first thing that I do after posting a new post is go out and get links and shares. As SEO has changed so has the importance and devaluation of different types of links. With that said, all I'm saying is that some links have more value over others. You might respond with, yeah.. so what else is new, but the reality is that half the time we already have the information, we just haven't done anything to act on it. So yes, maybe you already know that, but what are you doing with that knowledge ?

I wrote a blog post on how to get your blog or website promoted. How To Get Your Blog Noticed. Utilizing the websites in that post will help you to generate links immediately. One of my destinations of choice is Onlywire because of it's plug and play automation. It does a lot of heavy lifting so I don't have to. Once you're set up, publish your post and Onlywire does the rest for you from reputable social sharing websites. With that said, with respect to whitehat SEO, no matter how good your content is and I know I'm going to sound like a broken record when I say this... you can't do this without links.. quality links.

Whitehat Quality Links

SEO High Quality Link Building


Acquiring quality links may seem like a daunting task, but it's not really as hard as you may think. If you've ever written a press release or had one written for you, they are a very quick way and SEO friendly way of getting quality and authority at the same time. As long as it's news worthy, websites that report news including some big editorial names can pick up your release and with each website it's placed on, a new link gets credited to your website. Directory submissions is another way to achieve this, but many directories today in all honesty are just garbage so it does take a bit more time to find the ones that are worth your time. Among the ones that I would recommend at the time of writing this post are the following:

Zeef, is different in many ways in it's featureset from their stance on the use of affiliate links to their process of setting up your pages. It's unique and it's a win-win. A different kind of directory but one worthy of mention here. You can also find my Zeef review in a blog post located here: Zeef Review. My recommendations also come from personal experience with each website. However, with that said, for each submission that is approved, you also get credit for another quality link that can lead to additional traffic and links when your website is mentioned on someone else's page.

The next suggestion that I will make isn't new, but it's getting mentioned because while you've heard of it, not everyone has jumped on the bandwagon yet because building them takes some elbow grease and work. Infographics are great for building quality links because they are extremely shareable. People are always looking for one that's well put together that aligns well with their content. I'm guilty of engaging in this practice too. Nevertheless, if you're the creator this has the potential to bring in many quality links to your website.

Additionally, I read a post today about the fear people have around using private blog networks. At this point, I think it goes beyond fear. Lets just call it what it is.. it's common sense to "stay away" from them. When the big G is on the loose looking for them, that's usually a pretty good sign that's not something you want to touch with a 10 foot pole. Quick traffic, quick links that are unrelated to your niche, PBN's, spinning articles, overuse of keywords, paid links (particularly those where it's obvious that several other people paid to be on the same page as well) are all behaviors that should avoided if you're trying to acquire quality links.

Needless to say... whitehat SEO does take longer and yes, it requires more patience and discipline to stay away from the "quick" ranking solutions that are typically riddled with painful experiences and hard lessons, wish I hadn't done that type of thinking that creeps into your mind. However, the mindset must be that you're building a business. That "process" is not something that takes place overnight. The building process is tiring, it's frustrating, it's slow but very insightful because you're learning, which is extremely important as you build your product, your business and your brand.

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Disclosure: Affiliate links have been used in this post. Additional clarification can be found in our privacy policy.



The SEO Whitehat vs Blackhat Battlefield

Whitehat vs Blackhat SEO


What's That ???

Whitehat and blackhat sounds strange enough to be interesting. The titles by sheer nature of being what they are do attract some level of curiosity. In the world of SEO, these are two important terms to familiarize yourself with because as you develop your website with intentions to link build and strategize a plan to Google prominence, your efforts will be aligned more or less towards one or the other so called SEO "hat" methods.

These methods have been around for quite some time. Interestingly enough, the weight and effectiveness for each has changed over the years and throughout many Google updates. However, as the adage goes, "slow and steady wins the race.." and certainly is something to keep in mind as we explore this further.

The People & More

There's no question that search engines have become increasingly more intelligent. Their ability to read code and recognize who's trying to game the system and who's actually playing by the rules has continued to evolve. Relevance, value in information and results are becoming the staple of what consumers are after online. Consumers want to feel that they matter. Consumers want to visit online destinations and find helpful answers to their questions and problems. The very same consumers are much more aware of the websites that are more focused on revenue than the quality of their products.. informational, physical, electronic or otherwise.

The upside to pleasing your visitors is dramatic while the alternative is placid and uninspiring. With so much at stake why consider one strategy over the other. As in life, there are realities about SEO that are the same and the immediacy of results and success is at the top of the list. Optimizing pages and your website for the sake of better ranking organically is "not" an instant process. More specifically, it is a "process" and with that being said.. that process takes time before you see the fruition of your time, energy and work invested into it. This is not attractive to most. We live in a society where "getting it now" is a far more common mindset than it has ever been before with the help of greater access to information that has led to the reality that we live today. Toiling away for years before experiencing success is no longer the norm.

Lets Get Into The Hat's

It's not hard to understand why blackhat is attractive and has the audience that it does. If you've ever dabbled in blackhat methods here's the truth.. often times it works and on top of that results, good or bad are typically more immediate than whitehat methods. It's that simple... Summarily, we're talking short term gains and a losing long term strategy. It almost becomes a question of ethics to some degree. Do you believe that link manipulation is okay ? Does it bother you at all ? Would you do anything to get the almighty backlink ? Would you steal content and spin it and call the content your own ? These are relevant questions to consider if the blackhat option is of interest to you. As you can imagine, there are many people out there willing to pursue the blackhat option because it could mean a faster opportunity to earn quick dollars.

Conversely it's also not hard to understand why whitehat is attractive and receives the accolades that it does. While whitehat methods are slower and the "instant gratification" is not something you're likely to experience going this route, it does provide you opportunities that you do not get through blackhat channels. These opportunities come as a result of simply put.. "not having anything to hide", following Google best practices and not violating their TOS.

Blackhat vs Whitehat SEO


As seen in the Infographic, there are several items located in the blackhat and whitehat sections. To address a small selection of them, lets start with hidden text.

Hidden text is a blackhat strategy that is uncommon these days, but there are still traces of the method being used. Text placed on a page for the search engines to view but not intended for your user to see in aims to garner a higher ranking for one or more keywords. Low value method and low return because it will lead to a Google penalty and possible de-indexing of the website completely from search engine results.

If you're a person that enjoys using "automated" software beware of link farms. Automated programs that claim to do all the link building for you are typically pulling sources from the same places and posting to the same destinations or targets. For all you know, you may have a link on a page with someone that has absolutely no relevance to your niche altogether which could impact your rankings and get you penalized as well.

In this day and age of SEO where relevance is critically important, knowing where your links are placed and who else is on the same page as your website is something that can't be and shouldn't be ignored. Link farms can also be found in directories. While there's a growing set of opinions on directories and whether an individual or business should submit links to them anymore, the answer to this is easy. Directories still matter, but "many" of them truly are a waste of your time and should be left alone.

On the other hand, there's guest blogging and conceptually this is a great idea.. bloggers helping other bloggers by writing posts for another's blog for the benefit of a backlink. Unfortunately, this method did get abused and while it still has value, it's not as easy as it used to be. However, when this is done right, as far as whitehat goes, this is a golden strategy and a win-win for everyone.

Guest blogging (aka guest posting) goes hand in hand with quality content. Quality content that is constructed with the audience as your priority is a long term strategy that may not seem worthwhile in it's infancy but pays big dividends as your website develops authority and a presence online. This is a tough pill to swallow for many because patience, perseverance and trust are qualities that are needed to see this through to the goal line.

Beyond the infographic, building links organically as opposed to paying for links. Buying links for the purposes of getting listed on a page where others have done the same thing in hopes to get page rank, page authority and/or domain authority passed on to your site is a short term strategy that is again a losing long term effort that can lead to penalties and de-indexing from the search engine.

While there's no argument that traffic is important, being overly concerned about the "I've got to have traffic now" mindset can lead to poor decisions that may in fact provide you that satisfaction that you're looking for in the moment but ultimately leads to no benefit at all in the long run. Focusing on the development of more meaningful content is the winning "whitehat" strategy that will require more time but ultimately leads to greater benefits for you, your business and brand for the future.

Even if the argument can be made that blackhat strategies have their place depending on your goals, these often ill conceived and unethical methods dilute the internet and toxify the user experience. Whitehat, in spite of it's lack of "instant gratification" experience promotes a better avenue to pursue for everyone online for individuals, businesses and the system of connectivity that is the internet all in all.

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