blogging

Remarkably Good Blogging Terminology For The Modern Blogger 2017 2018

Blogging is changing daily and it makes sense to have blog terms that help define blogging.. a glossary of sorts to explain the terminology especially for new bloggers. Definitions that help to ease the learning curve is something that for those of you who have been blogging for a while probably wished had been around when you started your blogging journey. 

As you can imagine, the landscape of blogging for any blogger continues to evolve so it’s nearly impossible to come up with every word that you’re bound to come across, but nevertheless, I hope that this gives you the start you need to help build up or further enhance your blogging lingo as you journey even deeper into the world of blogging. So without further adieu, let's begin !

Blogging Terms And Dictionary And Glossary

Source

A | B | C | D | E | F | G | H | I | J | K | L

M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

 

Above the fold: What you can see on a page before you have to scroll. This is the most visible part of the page. The most important content on your blog or website should be placed there.

Affiliate: Commonly referred to online as a person making money or generating revenue by promoting an existing product for a commission (e.g. a percentage).

Affiliate link: This is a link that is generated most often upon acceptance into an affiliate program. This link uniquely identifies you and your activity so that if a purchase is made through your affiliate link, you are ensured to get credited for the sale.

Affiliate marketing: This is a process where individuals, website owners and bloggers promote other businesses and their products. This system rewards the people that are willing to advertise services and their products. This is one extremely popular form of how bloggers can make money online as well.

Affiliate program (also known as a referral program): Compensatory programs developed that pay you for leads, sales, more referrals, traffic or exposure for a product or service.

Alexa: In short this is a website information portal. Alexa provides detailed information on every website on the internet. Information such as how well the website ranks among other websites, it’s audience data and traffic data are also provided.

Algorithm: These are rules that are established by a search engine that determines how well it will rank websites among other websites in it's search results online.

Analytics: The act of analyzing website behavior through hits, visits, pageviews, traffic and other metrics. Analytics provide quantifiable data to the owner of the blog or website or anyone of interest seeking data regarding a particular domain.

Anchor text: This is the text that you use to describe an image that you would use in a blog post or website's content. This text is associated with the image and is useful in getting your website additional exposure and visibility when others are searching for content and visuals online.

API: Otherwise known as an application programming interface. This is an agreement or contract between computer software. There are programming instructions, routines and rules / protocols withinthe software.

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B

 

Backlink: A way of describing how one page is linked to another online. These are also referred to as hyperlinks. There are different types of backlinks (e.g. inbound, outbound, internal, external etc). The more “quality” links a website has the better. The best advice on links is to always link to quality, relevant and similar content that is aligned to your website.

Banner: This is typically an image used in connection with a product, business announcement and often times used in affiliate marketing in connection to advertising a product for a commission too. Banners come in different sizes that you can choose from (e.g. 320x250, 728x90, 160x600, 468x60, 120x600 etc).

Bing: A search engine that was developed by Microsoft (formerly known as Windows Live Search). In 2009, Bing and Yahoo reached an alliance agreement where Bing would power all of Yahoo search. What this means is that the results that you would get on Yahoo are the results that you would also see on Bing. Their alliance was created to compete with Google.

Blackhat SEO: This is a type of SEO (search engine optimization) that is used to achieve ranking results unnaturally. These methods typically result in search engine penalties that include getting de-indexed, meaning having your website removed from the search engine or experience drastic losses in the SERPS. Those who engage in these practices are after short term gains yet will experience long term losses and brand credibility that is hard to repair.

Blog / Blogging: This is a type of website that enables the owners to make entries called “posts”. The development of these posts carries itself into the activity of "blogging". These posts vary in length and can include, video content, image content, text content or a variation of all 3 in one. This can also turn into an interactive experience for visitors. Visitors that come across blog posts can also leave comments and interact with the content owner through such means. Additionally, it is also known by definition as a web log.

Blog Post: Differentiated from being a blog, but yet is an "entry" on a blog whereby keywords for the focus of the topic is used throughout the blog post entry.

Blogger: In the blogging community an individual that owns a blog and engages in the act of blogging is commonly referred to as a blogger.

Blogging platforms: This is a service that you use to publish content to be made available to audiences online. This is also most commonly done through the use of web based software too.

Blogosphere: This is another way of referring to all the blogs that exist online. The blogosphere also represents the growing community of bloggers as well.

Bounce rate: This refers to the activity of a user visiting one page and then leaving. It also represents how well a website can retain their visitors on a website. The more time a visitor remains on your website the lower your bounce rate will be. The less time a visitor remains on your website the higher the bounce rate will be. Different types of website content will experience various levels of bounce rates. A website whereby the user is filling out long forms is going to see lower bounce rates because of the time involved to complete the form versus a website that has you click on a button to buy something leading you to another website where you can complete your purchase. Higher bounce rates have been said to affect your search engine rankings as well but this is still a widely debated topic online as to the accuracy of that.

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C

 

Canonical link: This is code (rel=canonical) placed within the HTML of a webpage that helps a blogger or website owner avoid penalties from Google for duplicate content. This also helps to improve the overall SEO on a website.

Captcha: Twisted words or letters you typically find on a website that prevents an action until you’ve typed in the letters or numbers that you are presented with. Captcha’s exist to more effectively verify if you are a real person or a bot/machine and to minimize spamming for a specific page or website.

Churn N Burn website: This is also referred to as “rank and bank”. This process involves creating different domains with the intention of passing authority to rank and generate income from cost per action networks through a very manipulative strategy that ultimately leads to receiving heavy penalties from search engines when you get caught. It’s a very short term strategy that when done successfully would generate revenue. However, this strategy has been seen as less and less effective as search engines have improved in recognizing this type of manipulation.

Click through rate: This is how many people viewing a page that take action and click on an advertisement (usually linked to a product) that shows up on the webpage.

Cloaked links:  It’s just as the name implies. When a link (typically an affiliate link) takes on a new look. Your affiliate link may look like: http://affiliatelink.com/ref=0919 and the cloaked version may look like: http://yourwebsite.com/shared/yourwebsitename. This makes a visitorclicking through feel more comfortable clicking or sharing the link.

Cloud hosting: A type of hosting that allows for the storage of website's necessary files in a virtual environment. This type of hosting alleviates the necessity to purchase server equipment.

CMS (Content Management System): Platforms like Wordpress, Blogger and Medium that allow an individual to create blog and website content.

Comment Spam: Comments that are left on blogs and websites for the direct intention of getting links. Comments that do not provide value and are often very generic in nature with a link attached with the sole purpose of getting credit for a link left on the webpage where the comment has been left.

Commissions: When you join an affiliate program, you have the ability to earn commissions. The commission is the amount of money that is the result of a user typically making a purchase. This is usually determined either as a fixed amount or percentage of a sale that is made through the affiliate link.

Content marketing: This is a substantive marketing strategy that is focused on the creation, development and publication of content that is deemed high quality and most importantly "valuable" to promote a brand, business or product to an audience that one is hoping to turn into long term customers.

Conversion rate: How many users (typically identified in a percentage) coming to a webpage that take an action (e.g. make a purchase). Usually you be presented with data that shows you (clicks, conversions, commissions etc) and a percentage will be generated showing you your CR (conversion rate).

Contextual: This can refer to anything contained within the body of content / text. This could be in the form of ads, keywords etc.

Cookie: Files that are designed to save user information on your computer. Used frequently in the case of affiliate marketing. These files can be stored for anywhere from 24 hours to 90 days or more and if you make a purchase, the original site that an individual connected to having received that cookie will allow for commissions to be earned by the affiliate. 

cPanel: This is most easily explained as a control panel for your website or blog.

CPA (Cost Per Action): In affiliate marketing, anytime the visitor takes an action on an ad (banner, text, video etc), there is an amount that you will earn from the advertiser as determined by the advertiser. Note that these amounts will vary.

CPC (Cost Per Click): Very similar to CPA (cost per action) and occurs in affiliate marketing. The blog or website owner will earn a pre-designated amount each time a visitor clicks on an ad. Amounts in this case are also determined by the advertiser.

CPM: This is also referred to as the cost per mile or per 1000 impressions. For each one thousand impressions on an ad, there is a pre-designated amount that you will earn from the advertiser. This is one of many advertising options in affiliate marketing that are appealing by blog and website owners (also known as publishers).

CSS: This stands for cascade style sheets and is a primary method for the development of websites. It works with html elements for the sake of building and manipulating webpages.

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D

 

Dashboard: Typically the first screen you will see after you log in to an administrative panel. A dashboard can be seen in a content management system or for affiliate panels as well.

Deep links / linking: These are links beyond the homepage of your blog or website. Links that point to pages considered inner pages of your website are considered deeps links. Deep linking helps blog readers “discover” new content on a website.

Directory: Typically a list that is categorized by similarity. For example: blog directories that blogs are listed in "all in one place" helps those seeking new blogs or blogs that fit a certain interest generate more traffic and exposure for those blogs in the directory being listed as an “all in one place” resource.

Dofollow: This is an attribution for a link recognized by a search engine that says they will give credit to the website or blog trying to link. It also serves as a way of affecting or impacting the ranking for the website linking. The best practice is to consistently acquire links that produce content that is relevant and similar to your own content on your blog.

Domain authority: Also known as (DA) and explains the strength of a websites domain and it's traffic potential. This is a metric on a scale of 100 points that was developed by MOZ and is most influenced by link profiles among the number of other factors that can affect domain authority.

Domain name: Each website has a name preceded by http://. This name is the domain name. A domain name can consist of any combination of letters and numbers and are commonly seen with hyphens in them too. A domain name is typically aligned with the content that is associated with that website as well.

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E

 

Ecommerce: Most commonly in the most basic sense is referred to as the process of buying and selling services online. The best examples of successful ecommerce online are websites such as: Amazon and Ebay.

Ebook: Any piece of content online can be turned into literature represented as a book in electronic form. Ebooks can contain information from all types of media that include photos, videos, images complimented with text. Length of ebooks can vary as well from very few pages to in excess of a hundred pages. Ebooks have been known to most commonly be used to encourage signups for a blog or website’s newsletters.

Email marketing: Marketing of products directly through your inbox. It is the act of receiving email from unknown senders and from those that you are familiar with whereby a call to action or focus is on a particular product or service.

Embedding: The act of adding code to your website or blog from another website that places content on the page that you’ve designated the code to be placed upon. Embedding is most commonly done in the case of videos, music and other media.

Emoji Keyboard - A non traditional keyboard that allows you to select an emoji for use within the Google search engine. An emoji keyboard will allow you to copy and paste the emoticons into search engines like Google and Bing to generate search results ("types" of results will vary in each respective engine).

Emoji Marketing - The act of marketing your content or brand through emoji's and emoticons. This is also the act of using emoji's to communicate a message instead of traditional text or in addition to traditional text.

EPC: Also known as earnings per click. This is commonly known as how much money that is estimated to be earned in 100 clicks through an affiliate link.

External Link: A link (e.g. hyperlink) that targets another domain (website or blog) that is not on your own website. For example: www.candidwriter.com linking to www.justretweet.com demonstrates this website linking to an external website thus creating the external link.

 

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F

 

Feed: Your feed is most commonly a digest of news related items that are aligned to your interests. Often times you’ll find these on social media websites (e.g. Facebook).

Favicon: Several websites may have a small graphic next to their domain name in the browser being used to visit the domain. This small graphic is known as a favicon and is typically a graphic that aligns well to the content that is consistently produced on the blog or website.

Fiverr: An online digital marketplace that offers a multitude of services starting at five dollars, hence the name Fiverr. It has grown in popularity for the quality of services starting at a very minimal price point. Prices do increase for add on services in this marketplace.

Followers: An individual that follows you on a social media platform.

Footer: Just as in word processing documents, the same applies to webpages that the footer is the bottom most part of the page.

Forums: A place where meaningful discussion can take place between users of similar interests. Forums can be found in nearly any niche established online. People gather in forums to share ideas and engage in meaningful collaboration. Other activities can include joint ventures and activities that include downloading software. The setup and array of activities on any forum does vary depending on niche and individuals that establish the forum as well.

FTP: The file transfer protocol allows for the transference of files from a local machine to a server or network and vice versa. An example of this is transferring files from your local machine to your self hosted Wordpress website or blog.

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G

 

Ghost traffic: The most common type of referrer spam that shows up in Google analytics. This is not real website traffic. This type of referrer spam can toxify and ruin the accuracy of your analytics data. It can be managed by setting up a Google analytics filter.

Guest blogging: The act of having someone other than the owner of a blog contribute a post to one’s blog. Often times, such blogging will come with certain parameters/rules that can include: a certain number of words in the post, a specific topic and a post that is completely new and not posted anywhere else etc.

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H

 

Hashtag: As defined with the (#) sign, this is a method of communication in microblogging platforms (e.g. Twitter) and used in other social platforms as modern discussion threads to unite a common theme, thread, discussion or purpose.

Header: Just as seen in word processing documents, this is also the topmost section of a webpage on a blog or website.

Heat map: Blogging tools such as this will tell you where the visitors to a blog are visiting the most frequently and the least on any given webpage. The warmer the colors on the map will indicate where the majority of your visitors are visiting on a page. The cooler the colors will indicate the exact opposite in showing you where visitors are landing the least on a given webpage.

Hits: This refers to files that are downloaded on a webpage. Each time a request is made to the server for a file, it is counted as a hit. Files can include different elements on a webpage (e.g. all types of media on a webpage, buttons, anything downloadable etc.)

Hosting Service Provider: Offers space on servers for common services such as website hosting, backups and email.

HTML: This is referred to as the hypertext markup language. This is a coding language used to design and construct websites.

Hyperlink: This is a connection between linked text and an online destination. Photos, text, video and other content can be linked to a websites internal pages or to an external domain. When the linked item is clicked, the visitor will then be taken to the hyperlinked destination.

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I

Internal link: Links that are within a website or blog that links to other pages within the same website. This can also be explained as a link on one domain that points to other links on the same domain.

Inbound link: These are links from other domains that point to the domain you own. For example: a link from www.justretweet.com pointing to this blog www.candidwriter.com

Infographic: This is the use of visual content that provides the visitor with a more dynamic and engaging learning experience. The use of graphics and other visuals within the infographic has the ability to make even the most complex and dry content easier to understand and make it more digestible as well.

Indexed: This is the act of a search engine discovering the page that you have created on your domain and making it available in the search engines index and search results.

IP address: This is an identifier through a set of numbers that are linked to devices that access the internet.

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J

 

JavaScript: A scripting language that is supported in all popular web browsers and add to blog and website interactivity. An example may look like this: <script>document.write(“This is an example of Javascript”);</script> This would display a dialogue box stating the information as seen in the quotations with a clickable button. This demonstrates and further explains the “interactivity” as a byproduct of working with Javascript.

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K

 

Keywords: Words that appear multiple times within a piece of content that help a blogger or website owner be found for a specific term. For example, a post written on “youtube” would include the keyword youtube embedded in the post throughout the post. However, too much use of a keyword may be considered spamming. Use of keywords should be used wisely within the context of content that is being written.

Keyword density: This refers to how often a keyword shows up within the body of the content. Keywords should show up less in shorter content and conversely more often in longer pieces of content. One can use their best judgement in determining this or use formulas that exist online to determine this too.

Keyword phrase: Any keyword that consists of more than one word in the phrase. For example, a keyword phrase can be “rank in youtube”. This keyword phrase is comprised of 3 words [rank] [in] [youtube]. These can also be referred to as long tail keywords.

Keyword research: The process of determining other criteria such as keyword volume, keyword density and keyword difficulty before deciding to write content on a specific keyword. Keyword research is extremely important as a blogger determines a keyword of interest.

Keyword volume: This refers to how often a keyword is searched. This data is commonly shown in searches done per month, but can also be broken down in local searches or globally.

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L

 

Lead generation: This is the process of generating interest in a product or service with the intent to create sales. In affiliate marketing, advertisers will pay for leads from publishers.

Landing page: This is a page that any visitor browsing online lands on or comes to. Upon arrival to the landing page, typically there is a call to action or other information that is constructed to lead a person to take action and make a purchase for a product or service or to enter an email to join a list. The intent for a landing page will vary depending on the purpose of the landing page.

LinkedIN: A professional networking and blogging platform (e.g. with the inclusion of Pulse) that is used to help professionals from nearly all industries connect with similar likeminded individuals. This networking website does also serve as a social media platform as well. Any number of activities can be performed on Linkedin that are not limited to messaging, sending email (also referred to as inmail), interacting in community groups and blogging as well through their in-house blogging platform called Pulse.

Links: This is also known as a hyperlink and is the act of connecting one webpage or elements on that page to another either on the same domain or on another domain.

Link bait: This is the act of creating content that is so compelling that others will want to link to it. Content that answers questions or fulfills a need that is high quality is content that would resemble good link bait.

Long tail keyword(s): Keywords that are deemed to be “longer” keyword phrases as represented by anything longer than 3 words. Long tail keywords are often referred to as low hanging fruit by many SEO’s and bloggers. Additionally, long tail keywords are lower in sheer competitiveness and typically easier to rank for in a search engine.

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M

 

Marketing: This is a strategy or set of strategies to create interest in the products and services that a blog, website or company is selling. Marketing will look different in how it is implemented depending on the industry, product or service being marketed. Marketing can be a very social process and marketing fulfills societal needs for products and services that are helpful in resolving consumer needs and the same can be said whether it is addressing those needs online or offline.

Media kit: A package of materials that tells a story about your business, brand, website / blog. Such a package can include materials that promote your blog, highlight website analytic data and other essential information to share with others that are interested in your website. This information provides insight about your website, what you do, who you are and who your content caters to. A media kit can be helpful as your blog continues to grow and as it garners more attention from media outlets that may want to work with you.

Message Template: This can be referred to as a message that is very similar in form (ether exact or with tweaks) that is sent to more than one person, group or niche. These messages do vary in their context but follow a near exact pattern from person to person for which the message is intended.

Microblog: Best described as a blog that allows you to publish very short posts. The very best example of this type of blog is Twitter.

Microblogging: The act of blogging with very short posts. While Twitter is a microblogging platform, any blog that consistently blogs with the intent of very short or brief posts is also engaging in the act of microblogging.

Micro job: Often deemed a temporary job or task or could also be considered a gig. Typically a small task that is paid for with a one time fee. Rates can vary for tasks that fall into this category.

Mobile friendly: References to “mobile friendly” in the world of blogging is about a blogs ability to be friendly to the user or visitor on a mobile device (e.g. smartphones, tablets, iPads etc.) The blog and its content should be easy to read and easy to interact with. This is now also considered a ranking factor in the Google search engine and can negatively impact a blogs overall ranking if it is not deemed “mobile friendly” by the search engine.

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N

 

Navbar (Navigation Bar): This is a section on a blog or website (otherwise known as a menu) that has sections that link to other pages of the website. This navigation bar can be displayed horizontally or vertically depending on the layout of the page. It’s a faster access to other sections of a blog and it’s content. Additionally, the navbar is usually prominent throughout the website and commonly displayed on most if not all of its pages.

Newsletters: This is information sent to a blogs audience that is part of a mailing list. This information can include communication of updates, contests, surveys, sales offers etc. Additionally, the frequency of a newsletter can be weekly, biweekly, monthly or in some cases semi-annually.

News Aggregator: This can be a website, app or software that gathers news from multiple sources and other websites online.

Niche: This is referred to as a very specific aspect or interest within a market. A market for example could be for the food blogger: Food. However a niche within that market would be “organic food”. The niche targets a specific interest within the market. Bloggers often times focus on a niche to develop their content around and will develop and market products and services for that niche to serve the needs of a specific interest and audience.

Nofollow: This is a tag that is recognized by search engines that signal not to give credit to the website trying to link for the link. However, even if a blog has received a nofollow attribution to their link, the best practice is to acquire links that are relevant to your content and to receive the same kind of link. While a website may not get credit for the link due to the nofollow, the sheer fact that it is placed on another relevant page can still increase traffic to a blog or website because of it’s placement on a page with similar and relevant content.

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O

Online marketplace / marketplace: A marketplace typically referred to online as ecommerce where products and services are sold through online merchants.

On page SEO: This is a process of optimization by targeting various SEO factors for a webpage to help in it’s ability to rank for any number of keywords. SEO factors can include addressing your title tags, keywords, links, site speed, image optimization and more.

Organic search results: These are the search engine listings that are most relevant to the search that an individual has made in a search engine. These search results are not paid or sponsored. This is also referred to as natural listings.

Outbound links: These are links that take you to another domain from the domain you’re currently on. For example an outbound link from www.candidwriter.com that takes you to http://plus.google.com/+candidwriter makes the Google plus link an outbound link.

Outsourcing: This is the common practice of hiring someone to do a job that you or your company has been hired to do. Even more so common in instances where you do not have the skillset to provide a service that you are advertising. For example, you state on your blog that you have a content writing service. An order is placed and you hire a third party to fulfill the service and order. You have thereby outsourced the work. Upon completion, you pay the provider out of the funds you’ve been paid and then provide the buyer with what they have paid for. This is a common practice by companies both large scale and in small business.

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P

Page authority: Also known as (PA) and is reflective of the strength of one single page. This is also based on a 100 point scale and is a metric system developed by MOZ.

Permalink: This is a url that points to a link to a blog post or page on a domain. This link always points to the same page hence the name permalink which indicates "permanent". The link to the page once established does not change.

Personalized Connection Request: A term used on the Linkedin professional networking platform that refers to a member of Linkedin constructing a personal message to another Linkedin member typically explaining why they want to connect with them. An acceptance of such a request would result in achieving a "1st" level connection with that individual.

Plugin: Common associated with Wordpress. These are applications that extend Wordpress functionality. Additionally, plugins improve overall interactivity between the visitor and your blog.

Podcast: A method of consuming content online by way of audio instead of the more traditional means involving the practice of reading content. This is a medium that was developed that lent itself to those that prefer to listen to content than read it. The podcast has become a very popular method of consuming content online. Files can be downloaded so that one can listen to a particular podcast episode at a later time.

PPC: Also known as pay per click, this is traffic on demand. This is a model whereby you bid on keywords and your ad gets shown to visitors seeking your type of content and for each click, you pay a designated amount. Payment can be anywhere from .01 to more than one dollar. These rates will vary depending on the competition that exists for the keyword.

Publisher: In the world of affiliate marketing, this is the individual that has agreed to place ads on their website for the advertiser with the intention of getting a commission upon successful leads or sales generated from the ad.

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R

 

Reblog: This is the process of placing content on your own blog from another content provider. However this process is only deemed genuine reblogging when credit has been given back to the original source / author where the content came from.

Reciprocal link: When two websites agree that they will link to each other. There has been much debate over this activity. However in legitimate reciprocal linking, the content should be similar and should provide value to the audiences of both parties.

Redirect: This is a method of manipulating a visitors online experience. This is most commonly seen when a user clicks on a hyperlink thinking that they will be taken to one destination while in all reality they are taken to another destination that is not related to the link they clicked on originally.

Referral traffic: This is the act of receiving traffic from another domain. In laymen terms, it's akin to getting a recommendation from another website. This type of traffic is known to increase your base traffic. The more websites that send you referral traffic increases your traffic, popularity and online presence.

Referrer spam: This is spam that invades your Google Analytics showing fake visitor traffic from websites that are not actually visiting your blog or website.

Repurpose: The act of taking existing content and changing it's format. For example, a text based blog post can be repurposed into a video, a pdf, a slideshow or podcast.

Responsive website design: This refers to a blog or websites ability to respond to any device that the website is viewed upon. Regardless of the size of the device, your blog should be able to be viewed comfortably and provide a satisfactory user experience while they are browsing your website.

Retweet: This process is the act of sharing a piece of content on Twitter with your audience (e.g. followers) on the social media platform. For example, one user tweets content that you would like to share with your followers. Twitter allows you the ability through a retweet button to instantly share that content with all of your followers immediately.

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S

 

Self-hosted: A term commonly associated with hosting. Attributes connected with self hosting include greater customization, your own domain instead of a subdomain, ad free (no ads show up on your website unless you want them to), no branding other than your own etc. You control what happens with your blog and website and are free from the restrictions that are associated with non self hosted options.

SEO: This is also known as search engine optimization and involves methods one uses to increase search engine visibility in search engine results for the sheer purpose of acquiring more visitors thus increasing overall website traffic.

SERPs: This is also known as search engine results page(s). These result pages fall into two types: organic and paid. The organic listings are those that are listed as determined by the search engine algorithm. Paid results are established through keyword bidding. For the blogger or website owner, the most visibility is achieved through getting listed on the first page for any keyword search.

Sitemap: This is a map of all of the pages listed on a website. This also provides to the search engines an organized layout of all the content that exists on a domain.

Social network: A network where people can connect with friends and interact based on similar interests and share common media.

Spam: Commonly seen as content that is specific in purpose that includes: a user leaving comments on a blog post or discussion solely for the sake of advertising, self promotion for traffic purposes or to leave affiliate links to generate clicks that may convert into sales for specific products or services.

Split testing: The act of making a comparison between two different strategies. These strategies are then analyzed to see which was more effective. This is often encouraged in affiliate marketing to identify which strategy converts better thus generating more sales.

Splog: Often referred to as a spam blog. These blogs are created with the sole purpose of promoting affiliate links / websites through spamming.

Sponsored post: A post written with the intention of receiving monetary compensation.

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T

 

Template: As referred to in blogging, a website or blog template is more or less the look and feel of your site. Templates include elements such as a navigation or menu bar, areas that are predefined for your content, email signature, spots for imagery and options for ecommerce. If you understand html coding language or CSS, there is the flexibility to adjust these elements as well. Templates differ in their offerings but do often provide a clean and professional look to your blog. There are many free templates as well as paid templates too.

Text link: This is text on any given blog page that can be turned into a hyperlink to either link to an inner page or an external domain.

Text link ad: This is very similar to a text link. The difference is that it is an ad as the name implies. Often times these are purchased links or part of an inventory whereby the blog owner has become an affiliate for a third party website and has placed this text link ad hyperlinked within the body of content for the purpose of generating revenue and earning a commission that is determined by the advertiser for a product or service.

Traffic: This is also referred to as website traffic and pertains to the number of visitors to a blog or website. Other metrics can inflate and affect this number such as visits, hits and sessions.

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U

 

Unique visit: This refers to a website visitor that visits the blog or website at least one time in a qualified time frame which could be days to several months. That user is then counted as a unique. Additional visits from the same user as identified by their IP address is not counted again as a unique visitor. This is one of many metrics that can indicate the popularity of a website among other websites online.

URL: The acronym means that it is a uniform resource locator and is commonly referred to as a website address, web address or http address. This is the address of a particular domain online and may include numbers, letters and hyphens in the url.

URL shortener: This is a common tool that has the ability to shrink a long website address into a much more compact and manageable url. The destination remains the same even though the website address looks different in its shortened form.

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V

 

Vanity url: This is a customized url that is shortened most often for branding purposes. Examples of this include: huff.to (Huffington Post), bit.ly (Bitly), goo.gl (Google).

Vlog: A page or channel where your video content resides. It’s owning a blog exclusively through video content hence the term vlog that to many is more or less a video blog.

Vlogging: This is the practice of blogging through means of video. All content is communicated through video to interested audiences on a vlog. This is seen as an attractive alternative to blogging as users can leverage large audiences on platforms such as Youtube and other large video websites that allow users to set up channels and share content with their existing base of visitors.

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W

 

Web Hosting: The act of providing storage space and a multitude of other applications that allow for a person to build and make a website available for access online.

Webinar: A web based presentation on a particular topic of interest. Typically users will receive a link to where the webinar will be held, a time and code in order to access the webinar. Webinars can have any number of participants from less than 10 people to hundreds.

Whitehat SEO: This is a type of SEO that is viewed upon as how to get natural rankings in a search engine. This is achieved through good overall optimization that focuses on a websites visitors rather than the search engine itself. This is considered a better long term strategy that ultimately leads to better search engine rankings over time.

WordPress: A content management system that allows an individual to start a blog online with a vast array of features that extend its functionality and have transitioned it into much more than a basic blogging tool.

WYSIWYG website building: Commonly refers to what you see is what you get. This does not require any knowledge of programming language such as HTML and often allows for drag and drop website building.

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X

 

XHTML: Also known as extensible hypertext markup language and very closed related to HTML and in many ways more flexible than HTML. It is a markup language that is code in the background of your blog or website.

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Without question, I will not attest to this list being absolute with every possible term that a blogger would come across in their blogging journey, but I certainly hope that this provides some insight for you. If there are additional terms that you feel should be added, don’t hesitate to leave a comment so that this list can be updated over time as more feedback and terms are suggested and added to make this an ultimate resource list for you and other fellow bloggers.

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Incredible Ideas To More Types Of Blog Posts To Amp Up Your Blog Content

Blog Post Types For Writing And Website Content Development

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Coming up with new types of blog post ideas can seem difficult for those of us that love to write and for those that don’t, but fortunately for you and I there are several different types of blog posts to explore. So there’s no need to get anxious about what your next blog post is going to look like. If there’s one helpful piece of advice I can give you it’s to just breathe and relax. It’s going to be alright and I’m going to give you some avenues to explore for developing your next blog post.

Let’s start with some questions:

  • What kind of writer are you ?
  • What is your blog about ?
  • Are you a short form or long form writer ? I’m just talking about quick and brief posts when I say short form or are you long winded like me and when I say that I’m referring to long form posts.  
  • Do you focus more on news ?
  • Do you focus more on a retail market ?
  • Are you a photographer and focus solely on photos ?
  • Are you a product blogger ?

When you think about the kind of writer that you are and what type of blog you have that can help you in considering the different types of posts that may work best for not only your blog, for you but for your audience too. Without question, it helps to write different types of blog posts so if you already have a blog up and running and tend to maintain one type of blog post and you’re not really seeing much growth from your blog, it may behoove you to explore different types of posts.

The How To Post

If you’ve spent any reasonable time online you’ve heard of posts that teach you how to do something. The “how to” posts are good posts to write. Now with that said, they take time and if you’re going to put a good one together expect to invest hours in developing that type of blog post.

Example of How To Post

Anytime you’re teaching someone to do something, you don’t want to skimp on the information and you want to give the person a reason to come back to your blog and not leave it to find information that you left out on your how to post elsewhere. If you’re going to invest hours into writing it, then be all in when you’re doing it so that the reader can see that you’ve spent time putting this together and that you’ve given them more information than what they were looking for to begin with. With that said, be sure to fill in those informational gaps for the reader. When you give them value, they will come back for more. It’s how we naturally are as people and when they get value, they will naturally share your post with someone else to help them too.

The Insider POV Post

This type of post is about what you think. There are tons of questions that get asked all the time online where people are looking for “your” personal perspective. Anytime you can speak from your own perspective do it. Readers are coming to your blog not always with the intent to hear what someone else thinks on the subject, but to directly hear what “you” have to say about it so don’t shy away from that opportunity. It is a great way to start a conversation that can open the doors for other conversations and maybe even new blog posts that you may not have thought about writing yet.

Example of Insider POV Post

Giving your own perspective whether it’s coming from another blog post that you saw online or a question that was asked gives you the chance to connect more directly with the people that come to visit your website. I think that this is one of most rewarding parts about blogging. You have a voice that you get to share with other people that want to hear from you. Depending on your niche there are many different areas where people may have questions and in turn are seeking out your advice in order to help them. As you build your audience, the interactions with your audience will naturally increase as well.

 

Review It And Check It Out Blog Content

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The Review Post

These are commonly found on websites and blogs because they are popular to do and they are insightful especially  when these types of posts are done well. Quite frankly, we all love reviews. Besides ourselves, even in writing reviews we seek them out too. There’s always going to be a product that you want to buy or that you’re curious about and what do you as a byproduct of that curiosity… well you seek out the reviews too. We are very similar in that respect.

Example of Review Post

I personally enjoy writing reviews because it gives me another way to connect with my audience. Additionally, I don’t review products that I haven’t tried out personally in some way or another. If I am going to recommend a product to my audience, I want to be sure that they are not getting something useless. My approach is that whether it’s information or it’s a product, I want my audience to trust that they are getting something worthwhile. There are too many crap products out there that give you little to nothing at all for the money that you’ve spent and something that I take very seriously is helping my readers to avoid those kinds of experiences.

The Ultimate Post

This is the last type of post that I will talk about as it relates to different types of blog posts, but I do plan to write another post that addresses a few more types of posts as well in the future. With that said, the ultimate post is the type of blog post that isn’t for the faint of heart. This type of blog post is going to challenge you as a writer and as a blogger. The type of posts that I am talking about is going to take you several weeks to months to write to do it justice. These posts are the kind of blog posts that give you massive value and is more comprehensive than other posts that are similar to it in nature. A good example of this is a blog post that took me nearly one month to write on how to get more traffic to your blog.

Example of Ultimate Post

As you can see in this type of blog post that resembles the ultimate post that I’m talking about, there is a high degree of value, it’s very comprehensive and rivals any other blog post out there that is similar to it on the same topic.

This isn’t the type of blog post that you can churn out weekly of course, but it is a type of blog post that can earn you credibility amongst readers and other bloggers to demonstrate your seriousness as a blogger or content developer and how highly you value such quality content as well.

With that said, if you’re seeking content ideas to compliment the type of blog posts that you’ve read about in this post, please see the content I’ve written on blog post ideas to help you spark some new things to write about.

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Bloggers BLACK FRIDAY University

Bloggers Black Friday University Ads Deals Sales With Udemy

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It's not your typical Black Friday Walmart type deal here and this isn't your typical Candid Writer post. The bloggers Black Friday University is about learning anything you want and everything you want when it comes to blogging through this Black Friday portal that never closes. So with that said and I will reiterate this at the close of this post, that if you want to learn about blogging, SEO, link building or anything remotely related to blogging, any activation link you click in this post will connect you to the information you're looking for at Black Friday prices and sometimes even free. So while this might sound like a meager sales pitch, this is a gold mine that in some cases there's a soft cost, in many cases nearly free and in other instances is truly free.. hence why this is called Black Friday University.. unmatched access at Black Friday prices.

What I love about Black Friday are all the deals. Whether you're shopping at Walmart, Target, Kohls, Home Depot, Gamestop, Best Buy or KMart.. yes even the Big K is still around, we're talking about great ads, deals and sales that you aren't going to find at any other point in the shopping and selling season. However, as I thought about doing this post, I thought.. well why does it always have to be about the mainstream retail stores. Why can't it be about other things that are just as practical.. like learning.. After all we are heading into a new year, "every" time there's a Black Friday, you're that much closer to closing one door.. that being the current year and opening a new door.. that being the NEW YEAR and we're not that far away. So why not right ?

So with that said, Black Friday University on this blog is about connecting you with information to learn how to blog, to learn how to do search engine optimization, to learn how to do link building, to learn how to do blogger outreach, guest posting, acquire more traffic to your blog or learn to do social media more successfully.. Truly it's about connecting you with information on any topic that's related to blogging as cheaply as one can get anything on Black Friday and that's what makes Black Friday University so darn cool.

The marketplace for Black Friday University is Udemy and I have referenced this marketplace in another post as well. With that said, here's a preview.. a look inside what it looks like once you've logged in.

Black Friday University Udemy Preview

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As you can see from the preview there are different types of courses that you can browse but of course we're going to focus on blogging. As you may have noticed.. you didn't see anything on blogging and that's because you'll have to perform a keyword search for it along with any other classes related to blogging too. So even though you see an abbreviated list of categories of courses that are available as seen in the image above in the left hand pane, I will list for you the complete list in the following:

Deep Discounts On Online Classes And Courses For Bloggers

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  • Development
  • Business
  • IT&Software
  • Office Productivity
  • Personal Development
  • Design
  • Marketing
  • Lifestyle
  • Health & Fitness
  • Teacher Training
  • Music
  • Academics
  • Test Prep

With that said, here are some ideas for classes that are strictly related to blogging and aspects of blogging or owning a blog. Once you log in you will see the "browse courses" search for courses prompt as seen below in the image. Once you've reached this area, it's as simple as typing in your search. A list of related search terms will be provided for you.

Black Friday University Udemy Search And Browse For Courses

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Here are those search terms and additionally, you can click on any of the following to enter the portal in order to complete your search as well:

Now if it wasn't already all that obvious as to why you'd be typing in these keyword phrases, lets talk about this a bit more and explore a small sample of these. Let's start with the first one:

Blogging

The reason why you would type this is in is because Udemy is going to list related classes that pertain to blogging. It's going to bring back classes such as Blogging To Freedom, Blogging Masterclass and Beginner to Pro In Blogging. The cost of the classes are going to range anywhere from $0 to in excess of hundreds of dollars, but those are their "retail prices". Crazy right ?

There's no sense in paying those retail prices for such great information and that's where Black Friday University comes into play. By clicking on any deal activation link, you will get your courses for anywhere from $10 to $20 dollars and other huge discounts no matter how expensive the class you're looking at is. That's Black Friday University for you all year round.

Now while I digressed a bit in the last section to talk about pricing in Black Friday University, lets get back to our search queries. The next section we're going to talk about is Link Building.

Link Building

This is a good one because a lot of people struggle with link building. A sample of the classes that will populate are: How to build back links to dominate Google, Do follow backlinks: SEO link building hacks for Beginners and Street Basics Power Guide To SEO. If there's one thing that separates the winners and losers in link building.. it would have to be information. Information is the great equalizer and those who have it are armed with the strategies to move forward and those that don't, struggle to move ahead and meaningfully compete with the competition.

Wordpress

Deep Discounts Black Friday Deals Ads Sales On Online Classes And Courses

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This is the most widely use CMS used across the internet by beginners, intermediate and advanced players in the website game. However, with that said, there's a lot to know about Wordpress too. That's where Black Friday University can make your life a lot easier. As I mentioned in the last section that information is the great equalizer and there's a lot to be said about Wordpress. There's a ton of information out there that can define your success using this platform. A small sample of the titles that you will have access to include: Ultimate Wordpress Plugin Course, How To Make A Website / Start A Blog w/Wordpress in 2 hours, Build Your Own Pro Quality Wordpress Website and From Novice To Ninja: The Complete Wordpress Training Course. Courses like this reduce the learning curve and move you to success faster just by simply getting access to information that you don't already have access to and for the price of a couple of trips to McDonald's, learning from the insight of others can change everything about your efforts to blog online.

Website Traffic

A great topic to explore through the Black Friday University portal to Udemy. Like link building, this is yet another area where many people struggle... getting more website traffic to your blog or website. Not only do you want to learn how to blog, but having a blog isn't enough. If you build a blog and no one comes to visit, then let's be honest, what's the point ? We all want people to interact with us on a blog and weigh in on what we're writing about and when you build your own the goal will likely be the same. Performing a search for website traffic will yield samples of courses such as: Tumblr Traffic: Quality & Targeted Traffic To Your Website, Online Traffic Domination - The 9 Steps Success Blueprint and Lazy Man's Secrets To Free Website Generation.

With that said, that's the purpose of Black Friday University.. "equalizing the balance of access to information" all in aims to help you realize success through blogging or through any other topic that is of interest to you.

A course such as the Blogging Crash Course currently at $9 with 13 lectures gives you access to information that you would have to scour the net and investigate on your own costing you time.. the one commodity that you can't get back when quality information is located here through the Black Friday University portal.

Blogging Crash Course Class Udemy Learning

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As mentioned before.. the goal is to equalize the balance of information at Black Friday prices and classes like this do just that. While this post is focused on bloggers, it doesn't matter what your focus of interest is, the goal remains the same at the Black Friday University. Learn anything you want with Black Friday prices through this portal.

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Getting Noticed By Bloggers Like Jeff Bullas

For bloggers, we write because we have passion about a topic(s) that resonate with us. Something that we know something about. I once heard that "everyone knows something about something". You know what.. I absolutely believe that is true ! I'm not great at many things, but what I can do.... is write.

Jeff Bullas Follows Bloggers Blogging Like Me

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As a kid growing up, my parents bought a computer for me and amongst my somewhat cerebral tendencies, a connection was made. From then on, I was hooked on computers and then the internet came and that too manifested into another level of this connection that I made to the technical world. Who knew ? Who knew the hold that it would have on me. Who knew how that would change everything for me going forward and that no matter what the "plan" was for me, this connection to computers, to the internet, to eventually building websites and learning SEO and now.. blogging... would become more than just a hobby and something to do. It would lead me to enter a world.. the blogosphere.. where I have my own voice, where I could speak to others through my own words and thousands would come to me.. just to listen.

I am a blogger.

The funny thing about blogging even though I haven't been doing it long is that like anything else, if you do it like you care, people will want to be a part of what you do. If you can take something that people are doing and show the existing community that you are different even if you're talking about the very same topics many others are writing about... the effort and passion that you exude and quality control and expectations that you place on the work attached to your name will matter and others will see that too. 

In the world of blogging, I can't find any other way to say this.. but I'm still a nobody. That's not to say that I have any self esteem issues. If you knew me personally, you'd find that hard to believe anyway and would find it the farthest thing from the truth. With that said, self esteem isn't the issue here.. it's simply a reality. I don't rank for the competitive terms the more established bloggers do. My blog isn't even 2 years old at the time of writing this post. You can't find me in any large syndicated editorial publications, and yet the most interesting thing happened to me.

Jeff Bullas of jeffbullas.com followed me on Flipboard yesterday.

Bloggers On Flipboard Like Jeff Bullas

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The big question is why ? The Candid Writer blog is about helping other bloggers through blogging.. maybe he saw something that resonated with him ? Nevertheless, in regards to my intentional desire to help other bloggers, I would like to think that I am progressing towards that goal with each post and piece of content that I publish online. I'll be the first to say that I wonder at times if that's really happening, but it doesn't stop me from writing. I don't stop publishing content because "I BELIEVE" in what I'm doing. I once heard a quote from Simon Sinek and it resonated very deeply within me. He said, "People don't buy what you do, they buy why you do it."

If there's nothing else that people take away from my blog, I write with every intention to "help". Granted, as a blogger, we all need to make money hence why we are all seeking ways to monetize our blogs whether it's through direct services, sponsorships, advertising or affiliate marketing. That's just one one of those necessary things that exist as a byproduct of owning a blog. However, with that said, without an audience, without the interest to answer questions that interested parties have, the point of blogging doesn't even become a conversational piece at all.

I wrote a piece this summer that took me 6 weeks to write. When I started, I really wasn't sure if I could pull it off. I wanted to make a top 100 list. However, it was just about making the list. I wanted something that I genuinely felt would help other people that were struggling to get traffic to their websites. To think back on the effort invested in that post and realize that I spent just over 6 weeks to write it doesn't even seem like it was something that "I really did" and that's just me being honest about it. That's a lot of time and commitment to something that doesn't guarantee a monetary return of any kind other than the satisfaction of knowing that you finished it.

However, after it was done, I got noticed by bloggers like Sue Anne Dunlevie, Brian D. Hawkins and even communicated with bloggers like Seth Godin and Evan Carmichael in regards to it. 

I may never know the reason why someone.. that being me.. with a blog that is in such infancy would attract the attention of a notable and well established blogger like Jeff Bullas, but I acknowledge that it is certainly complimentary and I appreciate his recognition.

With that said, this blog post certainly deviates a little from what I would typically publish, but I felt that a post would encompass the events of yesterday with his follow more comprehensively and serve as a place of reference for anyone else that is blogging in hopes of getting similar recognition.

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Today I Don't Know What To Blog About Or What To Write About - Help Me

Wow.. and so many people are in this very situation. Blogger or not, it's common to not know what to write about or what to blog about, "especially" if you're someone that writes all the time or for those of you that don't. The same can be said for anyone that wants to just simply start writing too.

I'm Not Sure What To Write About

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Nevertheless, days where you struggle for your next blog topic are going to come upon you. It could be as immediate as when you start writing, it could happen weeks into it, months or even years after you've been doing this successfully.

With that said, Quora is certainly among one of my favorite websites to spend time on. I say this not only because it allows me to share what I know with other people and provides another platform where I can be helpful, but it also helps you find a pulse on growing or repetitive topics of concern. If you're not familiar with Quora, it's a question and answer type of website. Something that I referenced on more than a couple of instances in my Top 100 blog post.

With respect to not knowing what to write about, I have seen dozens of questions such as these asked on Quora:

  • I want to write a regular blog, but I really don't know what to do.
  • I have to write a 4000 word essay and need some ideas on what to write on.
  • What are some ideas to write a short story on your own invention ?
  • I want to write a novel but I don't have an appealing story idea.
  • I want to create a blog because I like writing, but I don't know what to write about.
  • What are some suggestions for some topics to write about ?

I personally have my own ideas on how I would respond to each question I just mentioned, but the point of highlighting those questions is to say that this is a very common topic that comes up again and again. It doesn't matter whether you're online, offline or just about anywhere you're likely to find a piece of paper and a pen.. this seems to be something that no matter how connected you are to your audience or your topic.. that "don't know" moment will eventually introduce itself to you.

So what do we do about this plight of eventuality of not knowing what to blog or write about ?

Pay Attention To A Large Group Of People And Crowds

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Pay attention to the crowds...

The easiest thing to do is pay attention to what people are saying. I will reference Quora again in this section. In my arsenal of resources to reference when I need something to write about, this is very helpful because as a Q&A website, people have questions that they need answers to as you've heard me say before throughout this blog. When I spot significant interest on a topic, I know immediately that I've found my next conversational piece to write about. The sense of purpose that I feel in knowing I'm writing about something that is an area of concern for people is meaningful. Currently among the answers that I've given on Quora alone, as of now has received over 100k views since I've been a contributing member there. Among those answers I have helped people discover what they'd like to talk about on their own blogs too.

Don't dismiss the keyword tools...

Another avenue that I have taken and would highly suggest is using your keyword tools to discover what to write about. Even doing light research on what popular keyword tools are available will likely lead you to the doorstep of Long Tail Pro. This is definitely in the top tier of research tools, but even more importantly as you perform searches within this tool, the discovery for keyword phrases help in determining what other keywords people are searching for. Additionally, starting out with your seed keyword or phrase and finding the long tails that are being searched become very helpful in confirming your next piece of content to write or blog about.

If you're competition is writing about it, so should you...

With millions of blogs online today, lets just say.. "everyone's got something to say". However, what I like to do is pay attention to what the more influential and popular bloggers are talking about. My feeling is that if they are talking about, I should be too. So for those moments when you're not sure what to write about, a simple activity such as checking out the top three to five blogs in your niche can turn on your lightbulb and lead to the completion of your next published work. Additionally, what I would advise is to do your competitive research. SEMrush, Open Site Explorer and Ahrefs are all very good tools that can help you spot out your favorite bloggers top posts that are getting the most attention by their readers. When you're able to focus in on their top posts, that also gives you a road to take to determining what you should be writing or blogging about too.

Please Reply And Respond

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Respond...

Respond ? One word ? What's that ? Well how often have you come across something that you read that you didn't agree with ? It's easy enough to send off a quick email to the blogger or person that wrote it or write a quick reply as a comment to the post, but the route I prefer to take is to blog about it. To respond in a post can be in the form of your own perspective or opinion on what you read, your positive feedback or not so pleasant criticisms of the topic, but either way, this is another strategy to use when you are struggling to find something to write about and needless to say.. there's "always" something to respond to. It doesn't matter whether it's the news in your niche, a contest, something controversial or something that's trending on Twitter.

So with that said, I get it.. there are days where your next idea to write or blog about won't come as easy as the last, but there are channels to draw from that can surely make it easier than trying to come up with it on your own.

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