On the subject of blogging color psychology, the different colors and shades you use in your blog's web design, the infographics, photos or images count a lot in influencing your readers' behavior. When designing a website, it is never about yourself but how well you understand the tastes and preferences of your audience.
Choice of color is one of the things used by website and/or blog owners to encourage, sway and entice people to visit their sites.
Color plays a very big part in influencing our emotions and attitudes. When your eye takes in color, it communicates with the hypothalamus part of the brain responsible for sending signals that affect changes in emotion, mood and the resulting mannerisms.
It is for this reason that most of all assessments conducted in products have something to do with color.
It is now proven that the color contained in any website is useful in determining the rate of conversions of visitors to the site.
In that case, it is important for bloggers and website owners to use the appropriate colors in order to win their audience. Along with the great content written in the site, the appealing nature of the colors in it will go a long way in determining your success rate.
Understanding color Psychology
Before we can learn together on how color psychology is used, it is important to understand what it is. In this sense, color psychology is the art and science of the way color helps to influence the behavior and mannerisms of human beings. Color psychology is deeply rooted in the study of behavioral psychology.
Sometimes, color psychology can get complicated and some people tend to be dismissive about the subject due to the complexity of the underlying theories. Despite the position held by such people, there are important color theory facts that cannot be disputed. Customers take a very short time to form their opinion concerning a given product and a good percentage of that interaction prior to the opinion is basically due to the color of the product and success on your blog is affected by your use color.
Where do you use color?
Essentially, color is ubiquitous and it is vital to understand what tips to apply when using it. Those designing websites will always ask about colors to use on the site. Particularly, this is about the color scheme that the owner wants to use, commonly known as corporate colors in large business organizations.
With making a choice for the color of your site come such things like the hero graphics tint, the backgrounds, the pop-ups, borders and the headline type. Use the right color choice in the right manner. Working with colors can be challenging at times because their effective use is defined by how well they have been used and whether it is the correct timing in the content and flow of the page and directed towards the right audience.
The Correct Use of Color
For what purpose are you using color on your website? For example, it would be inappropriate to use black color for a children’s website. Children love bright and shining colors, something that will not be welcome by a younger generation of people (e.g. kids).
Always remember these four things when using color: use it the right way, correct timing, suitable audience and the right purpose. These are the most basic aspects that should guide you through your choice of the color to use for your site. You need to get them right to have meaningful color impact on your website.
Using Color Psychology to Enhance Conversions
- Color Choice for Women
If your target audience is women, forget about such colors as orange, brown and grey. All you need to win the heart of women are green, purple and blue colors. The sociological disparities between colors preferences is something that you would want to study carefully.
The two genders have a color preference of their own. There are those they like and those that they don’t like. With women, you will be headed in the right direction when you go for earthy tones or choosing tinted primary colors. These are the colors you will find in almost every e-commerce site with a female audience as the target.
Colors are very inviting especially if they are the right choice for your audience. If many people are asked today, they would unanimously agree that female audience likes pink color. Actually, it is not and you will be surprised that only a small percentage of women pick pink as their most favorite color.
Pink suggests femininity in the study of color psychology. However, don’t be left to believe that pink will be fine with every woman and that it will help you make many women sign up for your website or blog. Therefore, listed here are several other colors to use other than pink alone.
- Color Choice for Men
When targeting men as the audience for your blog, don’t choose there are colors that should not cross your mind: brown, orange or purple colors should not be in your design. Instead, green, black and blue will work for them. These are the colors that have been conventionally used to define maleness. Again people would expect that brown works well for men but that’s not true.
- Why Most Sites Use Blue Color
Online information needs to be trusted and amazingly, blue has been used to cultivate this among visitors. Blue is considered a color of loyalty, peace and trust and also considered America’s corporate color. It is also said that blue brings serenity and calmness and is often times described as orderly, tranquil and secure.
The Bottom Line
There is a lot of agreement in the role played by color in the design of websites having its background in the area of behavioral psychology. When the color of something proves to be appealing to the eye of the targeted audience, they are most likely to develop a liking for it. For instance, it is not a coincidence that the world’s largest social website is blue in color. This is because blue is believed to have a subtle message of serenity and trustworthiness.
Color psychology is indeed useful in defining what different bloggers and website owners use on their sites. Everyone wants to attract a following and develop trust that will carry them through in the online platform. The choice of colors has therefore been useful in advancing visions and missions for different people and organizations.
About The Author
Amber Wilson is an editor and a content writer at ThesisRush fond of blogging and arts. Being a college teacher, she is also interested in psychology and arts.