keyword research

Instagram Analytics Life Changing Insight To Your Keyword Research

Instagram Analytics Keyword Research Tool


Instagram analytics is without question a remarkably powerful tool. So how do you find good.. and I mean the really good analytics for Instagram ? Well that’s what we’re going to talk about today. While the Instagram website is a social media powerhouse, many users have no idea about what is effective and what isn’t before creating an account and even while using their platform.

If there’s one thing that I have learned online over the years is that regardless of the platform (social media or not), knowing the analytics is a “must” and without it, you’re flying blind just hoping for the best. Instagram tools such as the one that I am going to discuss in this post is a top tool that any Instagram user should use for Instagram keyword discovery, website monitoring and more and you need only look at the examples that I will show you to truly understand and come to grips with just how incredibly powerful this information can be and what it means for your potentially massive success online.

With that said, since pictures are media and considered a very critical component of what we do as bloggers, it’s no wonder why everyone is jumping on the Instagram bandwagon right ? Do you realize that it’s possible to basically reverse engineer the success that other users on Instagram are seeing ? It starts with knowing what keywords other Instagram users are targeting and then ensuring that you target the same keywords and follow basic SEO rules to optimize your Instagram activity. The secret is in the Instagram analytics data that indefinitely set you apart from those who have competitive intelligence data (otherwise known as analytics data) and those who don’t. The right tool(s) in your arsenal will put you miles ahead of the bloggers and website owners that don’t think analytics matter. It doesn’t matter whether we’re talking about local business that focus on local SEO or a blogger who blogs as a hobby. We all want our content to be seen and a ridiculously huge ingredient in this secret sauce to getting it done is in the analytics.. plain and simple.

Let’s consider the following. On Instagram you can associate a photo with just about any niche right ? I’m not sure what kind of blogger you are or may be aspiring to be or what your niche is, but let’s focus on the food blogger (just as an example) for the purpose of today’s post. Tons of pictures for this niche right and tons of food bloggers out there too, so again to reiterate.. it is truly a great example to look at for the purposes of discussing Instagram analytics.

Instagram Analytics And Search Unsorted


Either this looks really attractive to you or it doesn’t, but it should and here’s why.

I’ll tell you the jaw dropping information in each column:

  • Column 1 – the keywords (keywords that you probably didn’t know about)
  • Column 2 – the position where this Instagram page shows up in Google when you search for the keyword. The first number shows the current position and the number in parenthesis () is where it was positioned before the last update
  • Column 3 – ohhh this is good.. the search volume for the keyword.. another powerful piece of analytic juicy goodness
  • Column 4 – the keyword density which basically tells you how hard it is going to be to rank for the keyword but don’t always be turned off by the high numbers because pages “aren’t always” optimized to rank well based on keyword density
  • Column 5 – the cpc is your cost per click.. this information tells you how much people are paying “per click” to have their sites / pages show up without having to rank organically for the same terms
  • Column 6 – the exact page that is ranking for that term (again pretty awesome data at your fingertips)
  • Column 7 – the percentage of traffic coming from this page that contributes to the domain that you searched for and in this example I searched the domain “” and filtered results by the keyword “food” without quotes
  • Column 8 – this gives you the estimated price of the keyword in Google Adwords. Honestly, I never use this section so I can’t attest to it’s usefulness either
  • Column 9 –this tells you the competitive density of advertisers using the term for their ads. (1) is the highest so if this is a metric that you plan to use, you can gauge the difficulty based on the number that is associated with the term
  • Column 10 – this is how many other urls that you’re competing with or another way of looking at this is how many urls are listed for this term in organic search
  • Column 11 – this is amazing information too as it shows you the interest of searchers for this keyword in the last twelve months
  • Column 12 – this is a snapshot (Google’s cache) of search results for this particular keyword
  • Column 13 – this is the last time the keyword results were updated in Google

NOTE: If you’d rather just skip the rest of this and get right to it and you’re ready to discover and start using what is quite frankly a truly life changing analytics tool, just click the button below to start using it for free or go with a paid plan.

However, if you’re still reading, let’s talk about our next example where you can see that there is no particular sorting so what I’m going to do now is sort by search volume. I love volume just like the next person when it comes to analytics. What are the big terms to go after and alternatively what are the low hanging fruit terms as well, but we’ll focus on the larger volume keywords as you’ll see sorted in the next image.

Instagram Analytics And Search Sorted By Volume


You can see that the results are now sorted by volume and the first keyword is food network and other details about this that is invaluable:

Search volume: 1.2 million searches per month

Google position is #9

The page that it’s associated with is seen below has over 2800 posts and 2.9 million followers.

What this tells me is that it’s going to be pretty hard to rank for this term according to the analytics data that I’ve already seen through an Instagram account, but the other reality is that this is also a branded keyword.

So with that said, lets take a look at another example: legal seafood (unbranded) which shows the following:

Search volume 49k

Google position is #15

The page that is associated with it is showing only 315 posts, nearly 2500 followers and only following 16 users on Instagram and again we’re talking nearly 50,000 searches a month and in Google it’s ranked in the middle of page 2. This is a much easier term to rank for through Instagram and the search volume is pretty impressive as well.

The page can be seen here:

Instagram Analytics Legalseafoods Instagram Page


With this tool, there is no guesswork. It’s no magical. It’s straightforward Instagram analytics data that can propel your success and visibility online for keywords you want to target through the Instagram website.

The next thing that we’re going to do is sort by position. This is absolutely sensational because we can see according to the data we’ve been able to collect pertaining to Instagram analytics what Instagram pages and keywords are ranking in the top positions organically in Google.  

Check this out in the following image:

Instagram Analytics And Search Sorted By Position With 3 Filters


What you see here is pretty mesmerizing because not only have I sorted this by position, but I have also added filters to my search that include the keyword that I wanted to find results between pages 1 and 2 of Google and that I wanted the search volume for anything I got back from the report to be greater than 500 searches a month. We’re literally talking laser targeting type of Instagram analytics data on for any keyword I want to look at more in depth.

This is analytic data that you can use pertaining to Instagram analytics to figure out what keywords do I target for my Instagram account. This is the kind of data that can be used for any website that is registered online. This is information that can provide remarkable insight into what your competitors are doing. This is Instagram search and analytic data that if you’re on Instagram can transform your Instagram success.

Additional insight that I will share with you is that I use this tool personally for all my keyword and analytic data and highly recommend it. You can use this tool for free for 7 days to witness and experience just how reliable, authentic and powerful this really is.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #instagram #analytics

Disclosure: Affiliate links have been used in this post. Additional clarification can be found in our privacy policy.

Google Keywords Search And Discovery | Long Tail Generator And Suggestions Tool Review 2017 2018

Look Here For The Key To Keyword Research Long Tail Pro


It goes without saying that if you're going to succeed online, that having the right Google keyword research tool(s) is paramount to your success. The same can be said for understanding the importance of competitive research as well. Dismissing the value of research is akin to walking around in the dark and well.. let's just say, we all know how successful that is.

In my own research, what I've found is this one particular question. How do you make your blog popular ? Consequently, the same answer consistently makes it way to the table.. "Do your keyword research".

There are many keyword suggestion tools, but the one that I'm going to talk about today in particular is Long Tail Pro. As I've stated many times throughout my blog.. I will "ONLY" suggest or review products that I feel add benefit to "you".. my readers and my audience.. the people that trust my word on the topics that I write about. In the way of keyword discovery, Long Tail Pro is currently the definitive and most trusted keyword suggestion tool online. You would be hard pressed to find a tool to search keywords for your niche, blog or website that does a better job to find keywords that are profitable and highly aligned to your project needs.

Years ago, the common practice was to target 2-3 word keyword phrases because naturally that's where all the keyword volume was. It made sense to go after website keywords that offered tens of thousands of searches per month using any number keyword analyzer tools. However the problem was that in doing any basic keyword analysis, it was clear that ranking for those terms was going to be extremely difficult. Over time, the term "low hanging fruit" started showing up in keyword research and keyword discovery conversations. So what does this mean ? It means that people needed to shift their behavior from targeting high volume, high competition keywords to low volume, low competition keywords.. and that's exactly what started to happen. Keyword discovery became more focused on finding long tail keywords and that become the new norm.

With the introduction of Long Tail Pro amongst a host of other keyword checker type software programs, it seemed as if it was just simply another tool to add to your keyword generator and keyword analysis arsenal, but in no time at all, it started to separate itself from the pack. So with that said lets talk about what it can do, the extremely useful data and advantage you have using this software and it's feature-set overall. Each listed area will be explained in further detail:

  • Find Keywords
  • Keyword Competitiveness
  • Page Authority
  • Page Links
  • Juice Links
  • Domain Authority
  • Moz Rank
  • Page Rank
  • Site Age
  • Rank Checker

Find Keywords

You can start out with Long Tail Pro by simply using the find keywords tool. You will have to create a project. You can see that I've created a project call "cars". You should set your language (it's set to English by default). You can include "adult" ideas (the ticker is set to the off position by default). In your targeting options you will need to set your country and network. By default, these options are set to United States for the country and Google for the network, however you can make your own selections if you need to make changes there. Once you're done setting your options, click "create project".

Long Tail Pro Create A Project


Once you've done that, you'll see the "add seed keywords" section. There are many options here, but don't let that overwhelm you. This is all very good for targeting and fine tuning your search. Once you've typed in your seed keyword (I've typed in "cars" for my seed keyword), click on add. It will be added to your seed keyword list. If you click the down arrow to the left of your seed keyword, you'll see two more options called "include" and "exclude". I always type in the seed keyword into the "include" section. This means I want to make sure that any keywords that the software produces "includes" my seed keyword. This is important so make sure that you do this. I find that it makes my searches far more accurate. If you want words "excluded" then make sure that you list those in the "exclude" section. For each word or phrase that needs to be treated individually, use commas as your separator.

Long Tail Pro Find Keywords Add Seed Words


There's the "add my own keywords" section too and it's pretty self explanatory... just add your own keywords and Long Tail Pro will also produce keyword data for those terms too.

In the "customize data & pre-filter" section, you will find:

  • Suggested bid (for ppc purposes)
  • Local search volume (how many times your targeted keyword has been searched in your country and in your network you've chosen over a 12 month period)
  • Advertiser competition (low, med, high) - what is the advertising activity for your targeted keyword
  • Number of words (specify how many words should be in your keyword phrase that includes your seed keyword)
  • Global search volume (how often your keyword has been searched over a 12 month period globally)
  • Domain availability (gives you information on whether domains are available for purchase for the keyword you're targeting)
  • Google title competition (using the allintitle search operator, it will tell you how many websites are using your targeted keyword in the title of their page)
  • Bing title competition (using the same allintitle search operator in this search engine, it will tell you how many websites are using the targeted keyword in title on their page)

Once you've completed your targeting options, just click "generate keywords & fetch data" to complete the process.

In addition to those features, the software can produce LSI keywords. If you're not familiar with this, LSI stands for Latent Semantic Indexing. It's important because Google considers related words to your seed word important in how it views your page so being aware of LSI keywords are important as you develop any page on your website. This is information that when you are searching for your seed keyword, you will also get a list of other related keywords that can be used as you develop your content. This is information that would be very difficult for you to find manually on your own.

Keyword Competitiveness

Nevertheless on Keyword Competitiveness, Long Tail Pro will tell you how hard it is to rank for your keyword. It generates a number from 0 to 100 to help you determine keyword ranking difficulty. To make things much easier without a very complicated discussion, here's a general metric to follow:

  • 0 to 10: You'll rank for keywords at this level with "very" little work.. there's no competition here.
  • 10 to 20: Very low competition. It's easy to rank here too.
  • 20 to 30: Low competition - If you find a keyword in this range with any kind of volume, attempting to rank for it isn't a bad idea.
  • 30 to 40: Moderate competition - Still not bad here either, but it'll take a little work to rank. 
  • 40 to 50: Medium competition - We're starting to enter the big leagues, so expect to put in some work to rank for keywords in this range.
  • 50 to 60: High competition - There's likely to be good volume with keywords at this level, but that also means that there's high dollars to be made here too.
  • 60 to 70: Higher competition - You're going to work long and hard to break into the first page of Google for these keywords, but the payoff is going to be worth it.
  • 70 to 100: Steep competition folks so you better step up your SEO game if you're going to play at this level, because these folks are spending major dollars to stay on the first page of Google for keywords in this arena. Common wisdom is don't even try ranking here, but some of us love a good challenge and ranking here is a lofty goal.

Think of it this way.. if you're a website that has decent content, you've been around for at least 6 months and you've done a little bit of good whitehat link building, you can "typically" rank in the first 3 pages of Google for many search terms with a keyword competitive score of less than 30. Anything beyond that is going to take some work. I'm not making any guarantees since "every" niche is different and everyone's approach to ranking their website is different too, but it gives you an idea. Nevertheless, this is the tool that will give you the insider information that will help you collect the data that you need to target those low hanging fruit type of keywords.

Page Authority (PA)

On page authority, we're simply talking about how strong the page is that is ranking for that keyword. Long Tail Pro generates the top 10 websites ranking for any keyword that you want to analyze. It will generate a number from 0 to 100 for each page it lists in your report. Here is an example of results with high page authority.

Long Tail Pro High Page Authority


This number also provides an indication of how easy this page could rank regardless of the content on it's page. Stronger page numbers means it'll be hard to outrank them.

Alternatively, this is an example of what you may see when many of the results produced have low page authority.

Long Tail Pro Low Page Authority


Page Links

This is simply the number of links that are juice passing or not and all we're talking about here is whether the links are dofollow or nofollow. Dofollow links pass link juice from the originating source to the page where the link has been placed. On the other hand nofollow links do not pass link juice. This is a good measure of how many links you may need to compete for top positions for any website keywords you're trying to rank for. Additionally, this can give you an idea of the strength behind the linking structures of the top 10 pages ranking for your targeted keyword.

Juice Links

This section tells you how many external links are passing juice to this page. These are all dofollow links, so if you're finding a lot of links in this section that means you're going to have to invest time and work into building the same type of links to compete here. Keyword ranking data like this becomes far more insightful when you understand how many links you're going to need to stay in the race with your competitors.

Keyword Research And Domain Authority Long Tail Pro Metric


Domain Authority (DA)

This is basically the new page rank. Google's old ranking system would give you an idea of how strong or credible a website was and this could be ascertained from understanding it's pagerank (PR). Since Google has ditched that metric and no longer updates it, "domain authority" was introduced and became the new standard for measuring the strength and credibility of a domain. Domain authority is on a scale of 0 to 100. The higher the DA, the stronger and more trusted a website is. The lower the DA, the weaker and less trusted a website is. In Long Tail Pro, this metric represents how likely content is going to rank on a page. So with that said, if the DA is very strong then that page is likely to rank with very little effort. If you see pages with weak DA's then that might be a metric to pay attention to, especially if your website has stronger domain authority or is on par with the data that you're seeing in Long Tail Pro. If your domain authority matches other domains in the top 10 for a keyword search that you've performed, then that may be a keyword to try to rank for. You will find very often that websites such as Youtube, Ebay, Amazon etc. have DA's of 100. It doesn't mean that you should stay away from trying to rank for keywords where you see these sites show up in your data report because a lot of times they haven't done anything in the way of keyword optimization which ultimately means there's an opportunity for you to rank for that keyword.

Moz Rank

This is another metric that is similar to measuring how authoritative, strong and trustworthy a website is in looking at the quality and strength of a websites incoming links. This is also on a scale of 0 to 10. Websites improve their scores by getting links from popular to very popular websites. Nevertheless, if your competition has a high Moz Rank, you're going to have to build high quality links to compete. Building authority takes time and is something that Google pays very close attention to. Pages that have high Moz Rank and high DA's have a lot of authority and will easily outrank websites that have lower authority. The bottom line is that they simply have greater ranking power. Keep this in mind while you're engaging in keyword discovery using the Long Tail Pro keyword suggestion tool. You are going to get a lot of data but on the topic of Moz Rank, you're better off targeting keywords with lower Moz Rank especially if your website has low authority.

Page Rank (PR)

Now I know that I discussed this earlier in the domain authority section and stated that Google ditched this, but it is included in Long Tail Pro because they still want you know what the page rank of the website page is. I typically look at this section simply for informational purposes and nothing more because the domain authority is the current standard. So while the PR is among the sections whereby Long Tail Pro provides data, if I were to offer a suggestion, I'd stick to looking at the DA (domain authority) and PA (page authority) rather than the PR.

Site Age

This section tells you how long ago the domain was created. It is no secret that Google ranks older sites better than younger ones. With that said, this is my favorite metric to look at because no matter how much linking a website has done, no matter how many page links or juice links it has, this metric is going to tell you very quickly how easy or difficult outranking them is going to be. If you're a website that has been around for 2 years, the likeliness of you outranking a website that has been around for 15 years is slim. Nevertheless, there's always exceptions and if a website ranks well for a term and hasn't done anything in terms of keyword optimization, there's your loophole and a way to get your keyword ranking on the first page right next to one of those aged domains.

Rank Checker

Long Tail Pro has a built in rank checker. Within the keyword checker, you simply input your domain, the keyword that you want to check on, set the delay between Google requests (it's 2 by default), set your country (it's United States by default) and language (it's English by default) and click "check ranks".  The keyword ranking tool will show you your domain, search term, Google keyword ranking, Bing keyword ranking and Yahoo ranking in the table. If it's more than 500 results in, it will display (500+), but anything less than that will be reported in the table.

Long Tail Pro Keyword Ranking Checker


With that said, Long Tail Pro is packed with useful data for your keyword research. You would be hard pressed to find another keywords tool that is as accurate and useful. Even in regards to finding a premier local keyword tool, you can perform the same research and search keywords for local terms with this software too.

Nevertheless, there are certainly alternatives to Long Tail Pro, however if this recommendation and overview of it's features still leave you speculating about whether this is right for you, the software does allow you to test drive it for free before making any purchasing commitment as well. As I've mentioned before and I'll say it again, I'm recommending this software because I know this is something you are going to use and it is going to make your data research time much more efficient. This is going to be a go to tool for you until something better comes along, but for now Long Tail Pro is the top keyword research and keyword suggestion tool that's going to make you wonder how you did keyword research before without it.

Disclosure: Affiliate links have been used in this post. Additional clarification can be found in our privacy policy.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #keywords #review #longtailpro

Anchor Text And Backlinks | The Medium In Keyword Research And SEO

Anchor Text, SEO And Keywords

Lots Of Words Anchor Text And SEO Link Building Backlinks


If you're new to SEO you may have heard of the term anchor text. Just as well I'm sure you're familiar with high velocity terms such as keyword research and SEO (search engine optimization) too. These are the staples in this industry and terms that you can't ignore much less read any article without hearing some mention of them either. With that said, obviously there are elements of high degrees of importance surrounding these phrases. Now of course Google has already had a thing or two to say about all of this and that message has changed over and over and over again repeatedly covering a span of several years. Nevertheless, here we are today still engaged in great debate and discussion over this too and truth be told.. that conversation and debate isn't slowing down anytime soon.

One of the most basic questions when someone builds a website is how do I get a ton of traffic for different search terms ? Well the first thing that you want to do as I've talked about often on my blog is to do your keyword research. It can't be stated enough how important keyword research is when you consider how you want to define your blog post url, your titles and how you are going to write your content too.

If you're not doing your research then you're missing out on a critical element that is needed in this conversation. This research absolutely leads into the development of your anchor text which we'll get into shortly as well.

Anchor Text

Now in order to get the basics out of the way, let me explain what anchor text is for those that may be coming across this post that are unsure. Lets assume that you want to target the keyword phrase "blog tips". Anchor text and keywords go hand in hand to some degree. Anchor text is best explained as the clickable text in a link (etc. hyperlink). So for our example here (e.g. blog tips) now highlighted in blue is hyperlinked as a keyword phrase to The anchor text is: blog tips.

I Don't Understand I Don't Get It What's The Connection


You may be wondering where the connection is in terms of keyword research to anchor text. Well if you were to do your keyword research, it would tell you whether there's anyone searching for that particular keyword. In this instance, having done my research, I know that the phrase that I've used in our example has a search volume of 390 searches per month and there are 739 million results for that search term in Google. Now for me personally, 390 searches doesn't fall in my "ideal" number of searches per month that I would like to target, but there are different things that can influence that from website to website in terms of what is ideal. For example, if you have a website or blog that focuses on selling a product that costs $500 dollars for each conversion or sale that you make, then approximately 400 searches per month would work quite well for you. Even if you converted a quarter of that traffic at $500 per conversion, you'd still be looking at making $50,000.00 per month. So while that is a digression from our true focus on this post, you can see that even search volume in the 300's can still be quite attractive depending on products associated with your content. With that said, I wouldn't get too caught up in low numbers. Analyze what opportunities exist for you to be able to capitalize and convert your traffic to help you determine the "sweet spot" for search volume that you should be targeting when you're doing your keyword research.

Natural Anchor Text

I'm Watching You Google Backlinks And SEO


Now even though I've given an example of anchor text, there are rules and best practices as well. In the example that I provided, what I did was use "exact match" anchor text. So in my research, I see that "blog tips" is highly aligned to the content on my blog right ? Well here's a little history for you. Prior to the Google Hummingbird update, websites would basically build links using exact match anchor text. So hundreds to thousands of links in website link profiles were build with the same anchor's. If you're truly familiar with Google and it's tendencies, anything that looks like link manipulation is a red flag and Google is always watching. So bear in mind that building anchors without any diversification is a really bad idea.

Google is all about natural linking, natural interactions between the user and the website.. nothing forced, nothing manipulated. You've got to think whitehat link building and methods through and through. So with that said, when I speak of diversification, we're talking about changing things up. Linking in a way that a typical visitor would and that is NOT using "exact match anchors". A large percentage of your visitors won't know anything about anchors so they are likely to link more generically in this way: 

  • Link

  • Click here

  • Link I found

  • Dave's blog post

  • Website link

  • Click this link

  • Check out this page

  • What do you think about this

  • Link I wanted to share

These generic anchors won't have anything to do with any keyword that actually has volume, but it's a signal to Google that it's not being manipulated and those are signals that you want the search engine to see. Signals that reflect positively have a direct impact on how favorable Google views your website.

Get Ready Set Go Watch For Google Signals


With that said, now that we've talked about anchors and keyword research, how does this impact backlinking ? Here's a reality for you.. You can write as much content as you want. You can make your headlines as juicy and appealing as possible. You can publish that content "everyday", but if you aren't building backlinks then you're not going to get anywhere with Google.

Backlinks And Backlinking

Everything that we've talked about prior to this all works together. Your research helps you to target keywords that are highly aligned to your website content. Your anchors reflect the keyword phrases that you've targeted and the backlinks that you build help Google to realize that you have different pages and different domains that are linking back to you for the keyword phrases that you are going after. As mentioned in our example earlier in the post about targeting "blog tips". I could go to a website like Quora and while answering a question, mention the keyword "blog tips" and link it back to a website page where I want to build backlinks to and once it's hyperlinked then credit is given for that link. On another note, determining whether this is dofollow or nofollow is another conversation altogether, but that's some insight into how the backlinking aspect of this conversation works.

Again, we're not talking about link manipulation, but moreso how anchors, your key word research and backlinks process all works together. Linking is a natural and common part of the Google recognition process. I do not condone for one second going on out and going after a ton of exact match anchors as that will damage your website in the long run, but also realize that it's not uncommon to do "some" exact match in your own link building, but best practice is to do it sparingly and let people naturally anchor links to your website when they are doing the linking.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #seo #links #keyword

The #1 Mistake Most Bloggers Make

Blogging Mistakes Keyword Research


The idea behind blogging is to take something you're passionate about, something you care about, something you want to share with others.. convey your thoughts in your own words and openly discuss it with like minded people. And hey, even if they aren't like minded.. you might even sway a few along the way. It kind of reminds me of teaching.. you don't go into it thinking about all the nitty gritty stuff you're going to have to do. You enter the classroom because of the kids. There's all kinds of "not so fun" stuff that's part of teaching, BUT either way all those un-fun things are still a necessary part of what teachers do. Such is the case as it relates to bloggers and the blogging process. Beyond the passion behind countless blogs across the internet and the reason for why bloggers blog, there's plenty of nitty gritty stuff to do on our end too.

Regardless of your goals to make money. Regardless of your goals to have loads of traffic and the kind of content that keeps people commenting each time you publish a new post.. It's all a pipe dream if you're unwilling to embrace research.

Now I'm not talking about research in the general sense. I mean, I'm assuming that you've already determined your niche and what you want to talk about, so that now means moving on to something a bit more specific. With that said, I'm eluding to *drumroll* please.. keyword research. This is likely the number one thing that bloggers and many website owners alike do not do strategically and effectively.

Let me ask you this:

What's the point in publishing a blog post that is only going to be seen by you ?

What's the point in blogging passionately about the topic you love to talk about when no one can appreciate it but you, simply because.. once again no one will see it but you ?

Keyword research infographic


The "gut" keywords as the infographic points out are the keywords that have gotten us all in trouble at some point or another. However, these have no real market value and obviously should be avoided. You can obviously get away with the gut keywords "from time to time" if you have a large following and know that regardless of your research your post is going to get the visibility you're after, but for many bloggers out there that do not have the large audiences clamoring for the next post, keyword research can't be ignored.

Tactics used before to game the system and the search engines are truly becoming a thing of the past. Search engines are more focused on relevance. In light of that, it is increasingly more important for bloggers and website owners to focus on keywords that are closely related to their products and services. It is fair to assume that the search engines will get better at connecting relevance within your content to your keywords to how they deliver organic results to the countless people that are searching for information within your niche online.

Choosing keywords that aren't extremely competitive will be the first place that you want to start. The more competitive a keyword is, the harder it will be to rank for. However the flipside to that is choosing keywords that are less competitive meaning you won't reap in as much traffic either. However, once you start to focus on the long tail keywords which are keywords that are comprised of at least 3 words (ex. how to rank), you will also start to rank for keywords that you aren't targeting too. That isn't to say that you should ignore short tail keywords which are keywords that are 1 and 2 word phrases (ex. seo or seo tips) especially if it's relevant to what you're talking about, but understand that the competition is higher for shorter keywords.

It may sound like I'm just guessing with respect to that, but as I've mentioned in an earlier post, utilizing a good keyword tool will give you data that will support your decision as to what phrases you should be targeting.

Long tail keyword research


Start to focus on doing better keyword research and you'll avoid the pitfall of writing blog posts and content that lands on a deserted island. Your audience is a big deal and can open many doors and opportunities that wouldn't have existed otherwise. I would urge you to continue to persist in your blogging endeavors with keyword research as a staple within everything that you do and gradually you'll start to see the benefits of this advice and your hard work as well.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #keyword #blog

Disclosure: Affiliate links have been used in this post. Additional clarification can be found in our privacy policy.


3 Steps To Keyword Research - Long Tail | Short Tail | Keyword Ideas

How To Do Keyword Research


As a website owner, there are a couple of things, love it or hate it, that are a staple of any blog post or content that you put together for your readership. Those two things are search engine optimization and keyword research. For our purposes today, lets talk about keyword research.

The simplest way that I can define this is to say that keyword research is targeting words or phrases that people are looking for that is supported by data.

Obviously for anything that you choose to write about, it's easy enough to just think.. well this sounds good, this sounds like something that people would want to know about. So excitedly you work feverishly putting together your marvelous page with your exhilarating content and you publish it. Enter the crickets.. creek creek creek.. great post but "no one" sees it. The answer behind that "alone on an island" feeling is that you simply didn't do your keyword research to see if there was anyone looking for what you wanted to write about in the first place.

Now consider this infographic by Ross Jones from 2thetopdesign

How to find keywords - Keyword Research and Keyword Ideas


While this may be an older infographic, the ground roots of this information still remains applicable at the time of this post.

Brainstorming is a big deal because it gives you keyword ideas. You need these ideas to find words and phrases that other people are looking for that could potentially mean more "roads" as I like to say, back to your website. A wonderful free keyword research tool that you can use for this exact purpose is Ubersuggest.

As you can see as represented in the video, this is a wonderful tool to use for the brainstorming process... AND it's very easy to use.

There are several tools that can be used for brainstorming as you may well be aware of. However, the drawback of Ubersuggest is that it does fall short in other metrics such as being able to tell you what the search volume of a keyword is. It doesn't tell you how many people are searching for a keyword term locally or how easy or difficult it may be to rank for a particular search term either.

Without question these are important factors that anyone doing this kind of research needs to have at their disposal. I am a proponent of always using more than one tool, because different tools give you different information. Ubersuggest gives you many many many strings of keywords.. more so than the next tool that I will introduce. With that in mind, understand that you should also have different tools in your arsenal for your research because each tool will certainly have features and strengths that others do not.

Long Tail Pro.. more specifically Long Tail Pro Platinum is one of the more effective tools I've come across in tools that I have looked into with respect to conducting keyword research. I say this because as far as covering what you saw in the infographic.. this tool addresses it all: brainstorming, analyzing and researching all in one package.

As you can see, I've hyperlinked long tail pro in my last paragraph. I've done so in order for you to purchase LTP if you would like use this tool in addition to any other tools you own for your brainstorming and keyword data mining purposes. They do have a free trial that is available if you'd rather not purchase the full unlocked version as well. As you may have noticed on my website, I do not endorse many products unless I feel they truly add real value to my readers and this is a product that does just that. This will help to simply your research efforts regardless of the niche that you're in.

While there is no need to do so, I could certainly list more tools to use, but Ubersuggest and Long Tail Pro are two very good tools to use as you conduct your research that cover all the foundational elements that can't and shouldn't be ignored in keyword research as covered in the infographic above.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #keyword #blog

Disclosure: Affiliate links have been used in this post. Additional clarification can be found in our privacy policy.