Anchor Text And Backlinks | The Medium In Keyword Research And SEO

Anchor Text, SEO And Keywords

Lots Of Words Anchor Text And SEO Link Building Backlinks


If you're new to SEO you may have heard of the term anchor text. Just as well I'm sure you're familiar with high velocity terms such as keyword research and SEO (search engine optimization) too. These are the staples in this industry and terms that you can't ignore much less read any article without hearing some mention of them either. With that said, obviously there are elements of high degrees of importance surrounding these phrases. Now of course Google has already had a thing or two to say about all of this and that message has changed over and over and over again repeatedly covering a span of several years. Nevertheless, here we are today still engaged in great debate and discussion over this too and truth be told.. that conversation and debate isn't slowing down anytime soon.

One of the most basic questions when someone builds a website is how do I get a ton of traffic for different search terms ? Well the first thing that you want to do as I've talked about often on my blog is to do your keyword research. It can't be stated enough how important keyword research is when you consider how you want to define your blog post url, your titles and how you are going to write your content too.

If you're not doing your research then you're missing out on a critical element that is needed in this conversation. This research absolutely leads into the development of your anchor text which we'll get into shortly as well.

Anchor Text

Now in order to get the basics out of the way, let me explain what anchor text is for those that may be coming across this post that are unsure. Lets assume that you want to target the keyword phrase "blog tips". Anchor text and keywords go hand in hand to some degree. Anchor text is best explained as the clickable text in a link (etc. hyperlink). So for our example here (e.g. blog tips) now highlighted in blue is hyperlinked as a keyword phrase to The anchor text is: blog tips.

I Don't Understand I Don't Get It What's The Connection


You may be wondering where the connection is in terms of keyword research to anchor text. Well if you were to do your keyword research, it would tell you whether there's anyone searching for that particular keyword. In this instance, having done my research, I know that the phrase that I've used in our example has a search volume of 390 searches per month and there are 739 million results for that search term in Google. Now for me personally, 390 searches doesn't fall in my "ideal" number of searches per month that I would like to target, but there are different things that can influence that from website to website in terms of what is ideal. For example, if you have a website or blog that focuses on selling a product that costs $500 dollars for each conversion or sale that you make, then approximately 400 searches per month would work quite well for you. Even if you converted a quarter of that traffic at $500 per conversion, you'd still be looking at making $50,000.00 per month. So while that is a digression from our true focus on this post, you can see that even search volume in the 300's can still be quite attractive depending on products associated with your content. With that said, I wouldn't get too caught up in low numbers. Analyze what opportunities exist for you to be able to capitalize and convert your traffic to help you determine the "sweet spot" for search volume that you should be targeting when you're doing your keyword research.

Natural Anchor Text

I'm Watching You Google Backlinks And SEO


Now even though I've given an example of anchor text, there are rules and best practices as well. In the example that I provided, what I did was use "exact match" anchor text. So in my research, I see that "blog tips" is highly aligned to the content on my blog right ? Well here's a little history for you. Prior to the Google Hummingbird update, websites would basically build links using exact match anchor text. So hundreds to thousands of links in website link profiles were build with the same anchor's. If you're truly familiar with Google and it's tendencies, anything that looks like link manipulation is a red flag and Google is always watching. So bear in mind that building anchors without any diversification is a really bad idea.

Google is all about natural linking, natural interactions between the user and the website.. nothing forced, nothing manipulated. You've got to think whitehat link building and methods through and through. So with that said, when I speak of diversification, we're talking about changing things up. Linking in a way that a typical visitor would and that is NOT using "exact match anchors". A large percentage of your visitors won't know anything about anchors so they are likely to link more generically in this way: 

  • Link

  • Click here

  • Link I found

  • Dave's blog post

  • Website link

  • Click this link

  • Check out this page

  • What do you think about this

  • Link I wanted to share

These generic anchors won't have anything to do with any keyword that actually has volume, but it's a signal to Google that it's not being manipulated and those are signals that you want the search engine to see. Signals that reflect positively have a direct impact on how favorable Google views your website.

Get Ready Set Go Watch For Google Signals


With that said, now that we've talked about anchors and keyword research, how does this impact backlinking ? Here's a reality for you.. You can write as much content as you want. You can make your headlines as juicy and appealing as possible. You can publish that content "everyday", but if you aren't building backlinks then you're not going to get anywhere with Google.

Backlinks And Backlinking

Everything that we've talked about prior to this all works together. Your research helps you to target keywords that are highly aligned to your website content. Your anchors reflect the keyword phrases that you've targeted and the backlinks that you build help Google to realize that you have different pages and different domains that are linking back to you for the keyword phrases that you are going after. As mentioned in our example earlier in the post about targeting "blog tips". I could go to a website like Quora and while answering a question, mention the keyword "blog tips" and link it back to a website page where I want to build backlinks to and once it's hyperlinked then credit is given for that link. On another note, determining whether this is dofollow or nofollow is another conversation altogether, but that's some insight into how the backlinking aspect of this conversation works.

Again, we're not talking about link manipulation, but moreso how anchors, your key word research and backlinks process all works together. Linking is a natural and common part of the Google recognition process. I do not condone for one second going on out and going after a ton of exact match anchors as that will damage your website in the long run, but also realize that it's not uncommon to do "some" exact match in your own link building, but best practice is to do it sparingly and let people naturally anchor links to your website when they are doing the linking.

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Eblogger Blooger - A Misspellings And Misspelled Words Post

Oops I Did It Wrong



Have you ever heard the term "eblogger" or blooger or bloogging ? Lets be honest.. it really looks like a big bag of garbled mess with the exception to eblogger which kinda make sense. Interestingly enough, these are associated with real words that people do look for, but they are intentionally misspelled. Your question might be.. well why would you misspell them on purpose. It's not everyone’s cup of tea especially now that Google has caught on to this, particularly for those who abuse it, but it still remains very common online and for the sake of being transparent, it is a content related tactic used to drive traffic to website pages.

People misspell words all the time and as you can imagine there are plenty of us out there that aren't so great at spelling, but hey.. that's okay, even if you misspell a word, you still want to find the related content for the searches that you're performing right ?

For the longest time, the only method that we had for searching was to “type” in a query. Just think about this for a minute... How often have you typed in a word and something else was typed in that was not what you were intending to type ? No matter how accurate a typist you may be, even you are prone to mistakes.. we all are. Chances are good that if you’ve done it, someone else has done the very same thing too. What happens is that now there are “x” number of searches that are done for a keyword that is misspelled. Kind of crazy, but it’s true. There are keywords where “thousands to hundreds of thousands” of people are typing in what they assume to be is the right keyword and are in fact typing in the misspelled version of it. For example, in my research, the keyword “googl” for what people are actually search for.. that being “google” is typed in without the “e” over 800K times a month ! For Pete’s sake.. that’s a ton of volume for a misspelled keyword. Wow…  In one more case, just dropping off the last “s” in the keyword.. “wordpress” sees over 2400 misspellings per month. Are you starting to get the picture ?

Big Numbers Keyword Searches



So one may wonder, how does it drive traffic to your content as well. Clearly in those two examples alone, you can see the impact of 2400 searches per month is nothing to dismiss. Even getting exposure to a fraction of the traffic from a misspelled word means additional eyes on your related content. Clearly in the first example, just a fraction of that traffic as well can be a big deal too. Out of curiosity, I performed one more search for this particular keyword: yotube.. a misspelling for Youtube and in that research found that there are 450k searches done per month by users that have misspelled Youtube. These keywords are basically what you would call high trend keywords. While I’m sure your mind is probably racing considering all the different words that have been and can be spelled incorrectly that may drive droves of traffic to your pages, also realize that we’re not talking apples to apples here. Not every instance will mean more traffic. Can these kind of words bring traffic to a website.. ? Absolutely. Now is it the best idea.. ? I certainly would not make it a staple of your traffic strategy or recommend it be used on an even semi-consistent basis, but again from an informational standpoint, keywords are going to get misspelled and as you’ve seen.. depending on the keyword, can yield quite a few searches that you may be able to get access to. Also keep in mind that when considering the implementation of such an idea that Google does provide the “actual” spelling of the word if you have indeed typed it in incorrectly which means that the user will click that suggestion and likely be given results that do not include your website on the first 10 results on the first page for that search. That is just another consideration to be mindful of and of course is.. as I like to say.. food for thought.

Misspellings In Google Keywords


Nevertheless, misspellings are typically not something that people are doing purposefully either. That’s probably the most interesting thing about it. One of the core of the functions of the internet is to allow users to perform searches and provide users with related content that matches what they are looking for. The one thing that has come along of recent that has been more helpful, especially to those that are more prone to misspell words than others, is the ability to orally dictate those searches which drastically decreases the chances for misspellings of the words that are in those searches being performed. With that said, and it’s not really anything earth shattering, but people haven’t really transitioned to speaking out searches as opposed to continuing to type them in. It’s pretty fair to say that we have been conditioned to typing out searches rather than speaking them since we’ve done it for so long before there was any real alternative that was embedded into everyday searching activities. This ultimately means that in those numbers that I shared with you earlier in the post regarding the terms: googl, wordpres and yotube, the searches and misspellings of those words aren’t going to be changing drastically anytime soon. However, as people do make the transition to speaking in searches and not conducting them on traditional keywords, I would imagine that you’ll start to see those numbers decline gradually over time.

Misspelled Word Abuse Penalized

I Got Caught Misspelling Words On Google


As we close out this post on misspelled words, I think that you’ll find it interesting that in my research I have found that there are approximately 10 million words that are spelled incorrectly in Google alone everyday. Let me repeat that for you.. 10 million folks PER DAY ! The one thing that I haven’t touched on is that even though the original spelling of a keyword may generate, lets say.. 3 times the search volume for the keyword, the right way it’s supposed to be spelled, even if the wrong version only generates half of that.. the reality is that there’s likely to be a lot less competition for that misspelled keyword as well because most people don’t want to optimize for the wrong version and quite frankly "shouldn't". As mentioned before, Google is aware of this tactic that people have been known to exploit in their search engine and will penalize websites found to have "excessive" (and I'm not sure what definitively qualifies as excessive) misspellings in their content.

Nevertheless, again while I don’t recommend misspelling words on purpose, I like being transparent and want you to know that there are opportunities that exist on the misspelled keywords front but as with anything, there’s always the good and there’s always the bad as well. So be wise and careful about the development of your content and pay attention to how you’re spelling the words that you intend to use too.

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#candidwriter #content #blog

SEO Tips Keyword In Title Tag

SEO Tip:

Seo tips and seo advice


Keyword In The Title Tag

If you aren't aware.. the keyword being in the title tag of any webpage is a really important piece of information. No title ? That means the search engine doesn't know what your page is about. This falls in the top 3 pieces of information any webpage needs no matter how many pages you've built to your site. Titles equate to relevance.. so make sure you have a strong title tag on your page and of course the keyword(s) you're targeting needs to be in there too.

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