Pinterest New Guided Search - Mobile SEO Opportunity

Is this truly a mobile SEO opportunity ? It's hard to tell, but since there has never been a way to actually search pins on Pinterest, unless you're familiar with using search engine operators. For the most part, the average user is not familiar with that method so you're stuck just wandering and browsing their staggering amount of pins without anything to help you pinpoint what you're seeking. It reminds me of Stumbleupon in it's early days.

Needless to say that with the introduction of any new search technology or tool creates a unique opportunity for anyone doing SEO trying to optimize their site or content. Considering that over 70% of Pinterest traffic comes from "mobile devices" this is huge !

Pinterest guided search


I think this is a great time for anyone that has posted on Pinterest to examine their pins and consider 2 basic things that come to mind right away for me: 

I. Is this a title that accurately describes my pins (think relevant keywords).

II. Anywhere you can add content to your pins, again think relevant keywords

By no means am I promoting keyword stuffing or anything of the like, but focusing on relevant keywords make it easier for any search tool to know what your content truly is about. The easier it is to find your content, the easier traffic and revenue generation becomes.

Read more on the launch of their search tool: Pinterest Guided Search for Mobile

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Mobile Data Traffic

Mobile data and mobile traffic is on the rise and isn't slowing down anytime soon.



Here are some numbers that just can't be ignored:

Smartphones accounting for 77% of 526 million mobile devices in 2013.

Tablets in use ?? 92 million..

Tablets on target to represent 1/6th of mobile traffic by 2018.

The number of mobile devices on course to be even greater than the worlds population this year..

More than 4 billion people were mobile users by the end of 2013.

All this according to CISCO.

Link To Article

Facts and data credited to: Article

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