search engine

Google it - The Crippling Truth Engine

Google It

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A truth engine ? Well that’s what some people think. Google may be many things, but it doesn’t deserve that distinction.. no search engine does.

After reading an article a few days ago it got me thinking about the “truth” perception that people have about this massive search engine.

How often do you find yourself in a situation saying, well I’ll just Google it ?

Just Google It

As a matter of fact, I was in church last weekend and one of our pastors was talking about a ministry camp that he was a leader at. In a room full of middle schoolers who he was in charge of everyone got a little rowdy in response to something they saw on tv pertaining to a sporting event.

He immediately thought, hey I should know this (being a man amongst a bunch of other boys ya know and he didn’t want to be the “one guy” that didn’t know what they were getting all rowdy about) and you know what his first thought was ?

He thought to himself, I should Google this. Of course he was also thinking this to obviously help himself save face in a room of other guys as well.

Nevertheless, we have been conditioned basically to see that (e.g. Google) as our first response in many many similar situations. You know those situations where you discretely pull out your phone and find Google and type in that question that you are desperately hoping that Google can answer for you “quickly”.

How often have you and someone else been out somewhere and the term came up.. just Google it. Googling has become synonymous with finding out information that people ultimately deem to be accurate.

Truth Engine And Trust

But here’s the truth.. no pun intended. Google isn’t necessarily the source of truth and we have to be careful to unconsciously equate this engine with where we find truth.

If there’s one thing that we know about search engines.. we know that just as much as there certainly is accurate information, there’s a ton of misinformation out there too.

What this really highlights is our dependencies online and how normative this has become in our lives.

Now don’t get me wrong, there are plenty of instances where Google is entirely truthful and accurate and checks all the right boxes for us to develop a high degree of trust.

This is evident because we use it for reference in some of our most intimate, dire and important scenarios in our lives. It doesn’t matter whether we’re talking about finding pertinent information about what to do in regards to our children, medical needs, finances, spirituality, business and recreation.

However with such great usage in various areas of our lives, it creates a level of trust that can lead us down pathways that give us a false sense of truth or more plainly just blatant lies too.

Danny Sullivan, the founder of Search Engine Land and Search Engine Watch explains it well when he plainly says that Google is basically an algorithm. That algorithm works in the same way that any other search engine does.

 

You give it a question or a query and it goes out on the web to find the answer for you and guess what..

Sometimes you get good answers and sometimes you get bad answers.

The engine doesn’t know whether it’s delivering the truth to you or not. This is true for any and all search engines that exist today.

At best, I think you can land in the arena of Google being a guide that leads us to an undetermined degree or percentage of accuracy with respect to information that we are seeking but even quantifying that changes depending on the query.

The Difference And The Search Engine Job

The difference between you and me and the search engine.. and yes even between the mighty Google is that while we can do the same research that Google does, we sort and sift through that information to find the accuracy and Google does not.

Now granted, Google does research on a much larger scale than you or I can or would or even have the time for but all the search engine is going to do is spit out the results for you, good, bad or indifferent. It’s done it’s job.

What job is it ?

The job of giving you results. It’s job is not to tell you whether it’s the truth, yet the common thing that we do is take those results and accept them as truth because those are the results the search engine gave us.

We don’t filter those results through the lens that Google is operating off a set of rules contained in the algorithm that determine the results that we are going to see.

We see this in action best by comparing search engines to each other. Even if we take for example queries that we put into Bing vs the same queries put into Google, we can at times get vastly different results.

Why ?

That’s an easy answer.. it’s because of the rules set forth and defined in their respective algorithms.

Going Beyond The Links And The Truth

Now years ago, Google had been working on trying to look beyond the “links”. To date, that interest has evolved into what’s called the Knowledge Graph. Even the purpose there was to make search results more relevant and place a greater focus on the content and not just the links.

Have they succeeded ? Well let’s just say that it’s an ongoing process. Relevancy doesn’t equate to truth and short of Google becoming a living, breathing person, it will always be a goal for the search engine to provide more truth but likely never getting there entirely.

It’s an engine and Google is a machine.

In seeking out truth through outlets like Google, it can be surmised that truth in this arena as it is currently constructed is highly unlikely to come from something that is engineered. In this case we're talking about a search engine called Google.

Thanks for reading this post !

#candidwriter #truth #google

Duckduckgo Private Search Engine iOS 8 - A Hybrid Search Engine

Duckduckgo private search engine

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We focus so much on Google and quite frankly, you'd be silly not to right ? Anyone who's anyone knows that getting seen online means playing nice with Google. This has to be a big part of your ranking strategy. Whether your website is traditional or focused more on the mobile crowd or a combination of both, Google is important in your overall bottom line.

Up until recently, Google has been the exclusive search engine for mobile. Duckduckgo is a new up and coming search engine that will be available to users on the Apple iPhone through iOS8. You might say, well how is this a relevant topic here. It's relevant because mobile search is right on par with non mobile search which means there's a ton of eyes potentially on your website on mobile if you are found on a search engine using a mobile device. Since millions of people already own iPhones and are searching for content daily using that device, you can be sure that a large segment will if nothing else give the new Duckduckgo search engine alternative a try.

So how do you get found in Duckduckgo ? The best advice I can give is to do the same things you would do to get into any other search engine. Best practices still apply even if this is a new search engine.

1. Make sure you link to and get links back from websites that are, "high quality", "high trust" and "relevant".

2. Make sure your website is "mobile friendly" and that it loads quickly. I've listed 10 exciting mobile friendly options here: Embrace Mobile Space

It still remains to be seen what the future holds for Duckduckgo and mobile, but now is a great time to prepare for the release of iOS8 and the introduction of this new hybrid search engine.

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#candidwriter #duckduckgo #ios

Yahoo Mobile Search Engine Idea

Interestingly enough Apple and Google aren't BFF's, so all things considered, Apple might be open to taking a semi serious look at Yahoo. While Yahoo really doesn't do much in the way of search since the Yahoo Bing alliance took place and isn't allowed quite frankly due to the nature of their deal, they are however able to look into search within apps as there is no effective way to do it at the moment. Interesting concept ?? You bet it is and I'm intrigued about what could be coming in the future with respect to a possible mobile or app search engine so to speak.

Yahoo mobile search engine

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Read more on this topic: Yahoo's Idea's In The Works

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#candidwriter #yahoo #blogging

The Pinterest Visual Search Engine Alternative

Pinterest Place Pins - Pinterest Visual Search Engine

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Pinterest Pins Are Coming

As we know, life is pretty fluid online.. constant motion and constant change. With that said, the new "big" kid on the block is Pinterest. Now of course, you'd have to be living under a rock to not know anything about Pinterest.

Google however has been around for quite some time and given it's popularity and knack for providing the world with "relevant and accurate" information when searches are performed, as a consumer, and I'm going to speak for the larger majority... we're always on the lookout for something new. There's that underlying question.. who's gonna be bigger than Google or Facebook.

Pinterest truly is the Google competitor no one saw coming. Now they've added something new to challenge the search Giant that is Google.

Link To Article

You'll find this article interesting: Pinterest Place Pins

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#candidwriter #pinterest #blog