search engine optimization

Anchor Text And Backlinks | The Medium In Keyword Research And SEO

Anchor Text, SEO And Keywords

Lots Of Words Anchor Text And SEO Link Building Backlinks

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If you're new to SEO you may have heard of the term anchor text. Just as well I'm sure you're familiar with high velocity terms such as keyword research and SEO (search engine optimization) too. These are the staples in this industry and terms that you can't ignore much less read any article without hearing some mention of them either. With that said, obviously there are elements of high degrees of importance surrounding these phrases. Now of course Google has already had a thing or two to say about all of this and that message has changed over and over and over again repeatedly covering a span of several years. Nevertheless, here we are today still engaged in great debate and discussion over this too and truth be told.. that conversation and debate isn't slowing down anytime soon.

One of the most basic questions when someone builds a website is how do I get a ton of traffic for different search terms ? Well the first thing that you want to do as I've talked about often on my blog is to do your keyword research. It can't be stated enough how important keyword research is when you consider how you want to define your blog post url, your titles and how you are going to write your content too.

If you're not doing your research then you're missing out on a critical element that is needed in this conversation. This research absolutely leads into the development of your anchor text which we'll get into shortly as well.

Anchor Text

Now in order to get the basics out of the way, let me explain what anchor text is for those that may be coming across this post that are unsure. Lets assume that you want to target the keyword phrase "blog tips". Anchor text and keywords go hand in hand to some degree. Anchor text is best explained as the clickable text in a link (etc. hyperlink). So for our example here (e.g. blog tips) now highlighted in blue is hyperlinked as a keyword phrase to candidwriter.com. The anchor text is: blog tips.

I Don't Understand I Don't Get It What's The Connection

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You may be wondering where the connection is in terms of keyword research to anchor text. Well if you were to do your keyword research, it would tell you whether there's anyone searching for that particular keyword. In this instance, having done my research, I know that the phrase that I've used in our example has a search volume of 390 searches per month and there are 739 million results for that search term in Google. Now for me personally, 390 searches doesn't fall in my "ideal" number of searches per month that I would like to target, but there are different things that can influence that from website to website in terms of what is ideal. For example, if you have a website or blog that focuses on selling a product that costs $500 dollars for each conversion or sale that you make, then approximately 400 searches per month would work quite well for you. Even if you converted a quarter of that traffic at $500 per conversion, you'd still be looking at making $50,000.00 per month. So while that is a digression from our true focus on this post, you can see that even search volume in the 300's can still be quite attractive depending on products associated with your content. With that said, I wouldn't get too caught up in low numbers. Analyze what opportunities exist for you to be able to capitalize and convert your traffic to help you determine the "sweet spot" for search volume that you should be targeting when you're doing your keyword research.

Natural Anchor Text

I'm Watching You Google Backlinks And SEO

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Now even though I've given an example of anchor text, there are rules and best practices as well. In the example that I provided, what I did was use "exact match" anchor text. So in my research, I see that "blog tips" is highly aligned to the content on my blog right ? Well here's a little history for you. Prior to the Google Hummingbird update, websites would basically build links using exact match anchor text. So hundreds to thousands of links in website link profiles were build with the same anchor's. If you're truly familiar with Google and it's tendencies, anything that looks like link manipulation is a red flag and Google is always watching. So bear in mind that building anchors without any diversification is a really bad idea.

Google is all about natural linking, natural interactions between the user and the website.. nothing forced, nothing manipulated. You've got to think whitehat link building and methods through and through. So with that said, when I speak of diversification, we're talking about changing things up. Linking in a way that a typical visitor would and that is NOT using "exact match anchors". A large percentage of your visitors won't know anything about anchors so they are likely to link more generically in this way: 

  • Link

  • Click here

  • Link I found

  • Dave's blog post

  • Website link

  • Click this link

  • Check out this page

  • What do you think about this

  • Link I wanted to share

These generic anchors won't have anything to do with any keyword that actually has volume, but it's a signal to Google that it's not being manipulated and those are signals that you want the search engine to see. Signals that reflect positively have a direct impact on how favorable Google views your website.

Get Ready Set Go Watch For Google Signals

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With that said, now that we've talked about anchors and keyword research, how does this impact backlinking ? Here's a reality for you.. You can write as much content as you want. You can make your headlines as juicy and appealing as possible. You can publish that content "everyday", but if you aren't building backlinks then you're not going to get anywhere with Google.

Backlinks And Backlinking

Everything that we've talked about prior to this all works together. Your research helps you to target keywords that are highly aligned to your website content. Your anchors reflect the keyword phrases that you've targeted and the backlinks that you build help Google to realize that you have different pages and different domains that are linking back to you for the keyword phrases that you are going after. As mentioned in our example earlier in the post about targeting "blog tips". I could go to a website like Quora and while answering a question, mention the keyword "blog tips" and link it back to a website page where I want to build backlinks to and once it's hyperlinked then credit is given for that link. On another note, determining whether this is dofollow or nofollow is another conversation altogether, but that's some insight into how the backlinking aspect of this conversation works.

Again, we're not talking about link manipulation, but moreso how anchors, your key word research and backlinks process all works together. Linking is a natural and common part of the Google recognition process. I do not condone for one second going on out and going after a ton of exact match anchors as that will damage your website in the long run, but also realize that it's not uncommon to do "some" exact match in your own link building, but best practice is to do it sparingly and let people naturally anchor links to your website when they are doing the linking.

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#candidwriter #seo #links #keyword

Lets Chat About Whitehat SEO And Blackhat SEO

Whitehat SEO Search Engine Optimization

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Briefly On Whitehat SEO

Have you ever heard the phrase White Hat SEO doesn't work ? I'm sure you've also heard a few things about Black Hat SEO too. The interesting thing that I have come to realize even though I have also spoken out on this subject (e.g. whitehat and blackhat seo) on my blog, is that you're a better whitehat SEO if you're familiar with how blackhat SEO works. Now before you get a little restless about that statement let me tell you why in a few short phrases on getting penalized that I'd like you to consider as food for thought...

  • When you build enough bad links and get penalized you start to understand what NOT to do
  • When you duplicate content and get penalized you learn that original content carries the most benefit
  • When you automate your link building and get penalized you learn that manual link building allows for greater control over where your links come from

SEO Okay Now I Get It

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Simply put you can't understand the good until you've understood the bad. I have said that blackhat SEO is short term gains and long term losses and I'm not changing my stance on that because I still feel strongly that it's an accurate statement. However, for those that think that whitehat SEO is a longer road with fewer benefits, that couldn't be further from the truth.

Nevertheless, this isn't about delving into the inner workings of blackhat SEO. I want to chat about the reality that whitehat SEO is a far better option than any other hat and provide some tips on how to get your whitehat process started with the right ingredients too.

Whitehat SEO

Whitehat SEO truly is about content "to a degree" but yet not solely focused on content either. If you're going to do whitehat SEO right, you're going to have to do more than just post informative content. Link building is still a big part of the strategy whether you're talking whitehat or blackhat. Posting content as I'm sure you may have heard is only part of the process.

In my case, the first thing that I do after posting a new post is go out and get links and shares. As SEO has changed so has the importance and devaluation of different types of links. With that said, all I'm saying is that some links have more value over others. You might respond with, yeah.. so what else is new, but the reality is that half the time we already have the information, we just haven't done anything to act on it. So yes, maybe you already know that, but what are you doing with that knowledge ?

I wrote a blog post on how to get your blog or website promoted. How To Get Your Blog Noticed. Utilizing the websites in that post will help you to generate links immediately. One of my destinations of choice is Onlywire because of it's plug and play automation. It does a lot of heavy lifting so I don't have to. Once you're set up, publish your post and Onlywire does the rest for you from reputable social sharing websites. With that said, with respect to whitehat SEO, no matter how good your content is and I know I'm going to sound like a broken record when I say this... you can't do this without links.. quality links.

Whitehat Quality Links

SEO High Quality Link Building

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Acquiring quality links may seem like a daunting task, but it's not really as hard as you may think. If you've ever written a press release or had one written for you, they are a very quick way and SEO friendly way of getting quality and authority at the same time. As long as it's news worthy, websites that report news including some big editorial names can pick up your release and with each website it's placed on, a new link gets credited to your website. Directory submissions is another way to achieve this, but many directories today in all honesty are just garbage so it does take a bit more time to find the ones that are worth your time. Among the ones that I would recommend at the time of writing this post are the following:

Zeef, is different in many ways in it's featureset from their stance on the use of affiliate links to their process of setting up your pages. It's unique and it's a win-win. A different kind of directory but one worthy of mention here. You can also find my Zeef review in a blog post located here: Zeef Review. My recommendations also come from personal experience with each website. However, with that said, for each submission that is approved, you also get credit for another quality link that can lead to additional traffic and links when your website is mentioned on someone else's page.

The next suggestion that I will make isn't new, but it's getting mentioned because while you've heard of it, not everyone has jumped on the bandwagon yet because building them takes some elbow grease and work. Infographics are great for building quality links because they are extremely shareable. People are always looking for one that's well put together that aligns well with their content. I'm guilty of engaging in this practice too. Nevertheless, if you're the creator this has the potential to bring in many quality links to your website.

Additionally, I read a post today about the fear people have around using private blog networks. At this point, I think it goes beyond fear. Lets just call it what it is.. it's common sense to "stay away" from them. When the big G is on the loose looking for them, that's usually a pretty good sign that's not something you want to touch with a 10 foot pole. Quick traffic, quick links that are unrelated to your niche, PBN's, spinning articles, overuse of keywords, paid links (particularly those where it's obvious that several other people paid to be on the same page as well) are all behaviors that should avoided if you're trying to acquire quality links.

Needless to say... whitehat SEO does take longer and yes, it requires more patience and discipline to stay away from the "quick" ranking solutions that are typically riddled with painful experiences and hard lessons, wish I hadn't done that type of thinking that creeps into your mind. However, the mindset must be that you're building a business. That "process" is not something that takes place overnight. The building process is tiring, it's frustrating, it's slow but very insightful because you're learning, which is extremely important as you build your product, your business and your brand.

Thanks for reading. If you liked the post, please use the share buttons below.

#candidwriter #blog #whitehat

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