seo tips

The 301 Redirect New Registration By Definition In Domains And Names - Be Free To Change The Domain Name

This Way Redirection Go This Way 301 Redirect Htaccess

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Ever look at your website and feel like you were so tired of your domain ? I mean lets face it.. coming up with a domain name isn’t the easiest thing in the world to do. On top of that, more than likely the one that you wanted at first was probably in the hands of someone else that managed to perform a domain search long before you were contemplating the domain name that you’re interested in now. Worse yet, some of those people are domain registration squatters. You know those individuals that buy domains just to sit on them for years to wait for someone that really really wants it and will offer them some outrageous amount of money to own the domain name.

Ironically, even though we live in a time where finding a free domain isn’t hard to do, the tough part is getting a domain that suits you and is going to work out for you for the long haul. So what are some of the things that you might want to consider when it comes to the domain name ? Think about the following considerations:

The name – is this going to be good for my business and my purpose. Is this good for branding ? Is this name brandable ?

What to do, what to do, what to do, that is the BIG question…

I know it’s a lot to think about, but the good thing is that you have insider information to think about as you come up with a gameplan for how to proceed. With that said, the first time I bought a domain, I had no idea there was so much to consider. I just blindly came up with a list of names without any thought to age, competition, extension or anything. Needless to say, there’s a lot that I’ve learned since then.

 

Go This Way 301 Redirect Htaccess

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Now I know that this conversation regarding the domain name started with what happens when you get tired of it. You’ve heard me mention redirections on my blog topic ideas post and my brief post on sneaky redirects and know that I’m not a big fan of it, depending on how it's done, but either way there are certainly times when considering a redirection makes sense. The kind of redirect for a domain name that is most common and makes the most sense is called a 301 redirect. The Search Engine Journal, Matt Cutts and notably many others have talked about this type of redirect.

Nevertheless, one of the best options for this in staying in line with the purpose of this post is for a website owner to redirect their currently owned website to another domain by way of a 301 redirect. The Search Engine Journal, a very notable and respected avenue online for search engine related information notes that this is something that every SEO should know about. Beyond my own thoughts on the matter, SEJ has said in it’s advice on 301 redirects that 301’s are good for passing link juice (e.g. authority), page rank when it was still being updated by Google. Additionally I would add that it also helps in maintaining your traffic and / or traffic sources and in giving credit to links that you’d already acquired to the new domain instead of having to start all over in regards to the website authority and the backlink portfolio as long as the 301 redirect was done correctly.

However, what you want to avoid is doing this incorrectly in the way that Toys R Us did when it spent millions to acquire Toys.com only to redirect their newly acquired domain name to their already existing domain (e.g. Toys R Us). To further clarify what a 301 redirect can do to domain names can be summed up in the following:

  • A 301 redirect can be done to an entire domain whereby you signal to Google that the domain name has changed and that the whole domain including it’s contents and sub-contents all need to be forwarded to the new domain or you can do this for individual pages. The best way to think of this is that the same way a person completes a change of address for their home is basically the same thing that you’re doing for your website. You’re saying hey, the old website lives here now, hence the 301 redirect to the new domain.

Just as I had mentioned before about doing this correctly, on the other hand if a 301 redirect is done incorrectly, Search Engine Journal remarks that you can lose rankings, authority and backlinks. 301’s are risky, but when they are done correctly, you can take a brand new domain (and we’re not talking about buying up an expired domain) and transfer everything you’ve been credited with in your existing domain to the new domain that you are moving to.

In the case of Toys R Us, they redirected their website to Toys.com and ran into a lot of trouble. It was truly unwise in the first place. The plan was to try to rank for a keyword phrase for which they were already enjoying a top ranking for in Google anyway. Upon doing their 301 redirect not only did their new domain get delisted from Google, they lost rankings from their existing website alongside a host of other issues associated with this poorly executed plan.

Don’t let this happen to you. Make a gameplan for your 301 redirect prior to executing it. As long as it is done correctly, the new domain name will safely receive all of your hard work, brandability, links and power. 

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Eblogger Blooger - A Misspellings And Misspelled Words Post

Oops I Did It Wrong

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Misspelled

Have you ever heard the term "eblogger" or blooger or bloogging ? Lets be honest.. it really looks like a big bag of garbled mess with the exception to eblogger which kinda make sense. Interestingly enough, these are associated with real words that people do look for, but they are intentionally misspelled. Your question might be.. well why would you misspell them on purpose. It's not everyone’s cup of tea especially now that Google has caught on to this, particularly for those who abuse it, but it still remains very common online and for the sake of being transparent, it is a content related tactic used to drive traffic to website pages.

People misspell words all the time and as you can imagine there are plenty of us out there that aren't so great at spelling, but hey.. that's okay, even if you misspell a word, you still want to find the related content for the searches that you're performing right ?

For the longest time, the only method that we had for searching was to “type” in a query. Just think about this for a minute... How often have you typed in a word and something else was typed in that was not what you were intending to type ? No matter how accurate a typist you may be, even you are prone to mistakes.. we all are. Chances are good that if you’ve done it, someone else has done the very same thing too. What happens is that now there are “x” number of searches that are done for a keyword that is misspelled. Kind of crazy, but it’s true. There are keywords where “thousands to hundreds of thousands” of people are typing in what they assume to be is the right keyword and are in fact typing in the misspelled version of it. For example, in my research, the keyword “googl” for what people are actually search for.. that being “google” is typed in without the “e” over 800K times a month ! For Pete’s sake.. that’s a ton of volume for a misspelled keyword. Wow…  In one more case, just dropping off the last “s” in the keyword.. “wordpress” sees over 2400 misspellings per month. Are you starting to get the picture ?

Big Numbers Keyword Searches

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Misspelling

So one may wonder, how does it drive traffic to your content as well. Clearly in those two examples alone, you can see the impact of 2400 searches per month is nothing to dismiss. Even getting exposure to a fraction of the traffic from a misspelled word means additional eyes on your related content. Clearly in the first example, just a fraction of that traffic as well can be a big deal too. Out of curiosity, I performed one more search for this particular keyword: yotube.. a misspelling for Youtube and in that research found that there are 450k searches done per month by users that have misspelled Youtube. These keywords are basically what you would call high trend keywords. While I’m sure your mind is probably racing considering all the different words that have been and can be spelled incorrectly that may drive droves of traffic to your pages, also realize that we’re not talking apples to apples here. Not every instance will mean more traffic. Can these kind of words bring traffic to a website.. ? Absolutely. Now is it the best idea.. ? I certainly would not make it a staple of your traffic strategy or recommend it be used on an even semi-consistent basis, but again from an informational standpoint, keywords are going to get misspelled and as you’ve seen.. depending on the keyword, can yield quite a few searches that you may be able to get access to. Also keep in mind that when considering the implementation of such an idea that Google does provide the “actual” spelling of the word if you have indeed typed it in incorrectly which means that the user will click that suggestion and likely be given results that do not include your website on the first 10 results on the first page for that search. That is just another consideration to be mindful of and of course is.. as I like to say.. food for thought.

Misspellings In Google Keywords

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Nevertheless, misspellings are typically not something that people are doing purposefully either. That’s probably the most interesting thing about it. One of the core of the functions of the internet is to allow users to perform searches and provide users with related content that matches what they are looking for. The one thing that has come along of recent that has been more helpful, especially to those that are more prone to misspell words than others, is the ability to orally dictate those searches which drastically decreases the chances for misspellings of the words that are in those searches being performed. With that said, and it’s not really anything earth shattering, but people haven’t really transitioned to speaking out searches as opposed to continuing to type them in. It’s pretty fair to say that we have been conditioned to typing out searches rather than speaking them since we’ve done it for so long before there was any real alternative that was embedded into everyday searching activities. This ultimately means that in those numbers that I shared with you earlier in the post regarding the terms: googl, wordpres and yotube, the searches and misspellings of those words aren’t going to be changing drastically anytime soon. However, as people do make the transition to speaking in searches and not conducting them on traditional keywords, I would imagine that you’ll start to see those numbers decline gradually over time.

Misspelled Word Abuse Penalized

I Got Caught Misspelling Words On Google

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As we close out this post on misspelled words, I think that you’ll find it interesting that in my research I have found that there are approximately 10 million words that are spelled incorrectly in Google alone everyday. Let me repeat that for you.. 10 million folks PER DAY ! The one thing that I haven’t touched on is that even though the original spelling of a keyword may generate, lets say.. 3 times the search volume for the keyword, the right way it’s supposed to be spelled, even if the wrong version only generates half of that.. the reality is that there’s likely to be a lot less competition for that misspelled keyword as well because most people don’t want to optimize for the wrong version and quite frankly "shouldn't". As mentioned before, Google is aware of this tactic that people have been known to exploit in their search engine and will penalize websites found to have "excessive" (and I'm not sure what definitively qualifies as excessive) misspellings in their content.

Nevertheless, again while I don’t recommend misspelling words on purpose, I like being transparent and want you to know that there are opportunities that exist on the misspelled keywords front but as with anything, there’s always the good and there’s always the bad as well. So be wise and careful about the development of your content and pay attention to how you’re spelling the words that you intend to use too.

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What Is Bounce Rate - How To Reduce Bounce Rate - Average Bounce Rate - Lets Talk Bounce Rate

What Is Bounce Rate Or Exit Rate Website Bounce Rate

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What Is Bounce Rate

So what is bounce rate ? Chances are good that you've probably heard of it but still don't know what it is. However for the sake of asking, I'll still ask a couple of direct questions.. Why do people bother to look for information that focuses around reduction in bounce rate ? Why does website bounce rate even matter to you ? Nevertheless, while bounce rate does seem like a funny term, I assure you that there is a "degree of importance" that should be given to it, but it won't send your website into Google abyss as long as you're "consistently" working on it.  Now there are differing opinions as to whether you should lose your mind or not about this particular metric, so a little subjectivity on the subject is a good thing. However, as we enter this conversation, I will agree that while you should most certainly pay attention to this metric, you shouldn't lose your mind over it especially if your percentages aren't terrible.. something that we'll delve into a little later in the post.

With that said, bounce rate has everything to do with your visitors coming and going. In short, visitors that stick around mean a lower bounce rate and visitors that leave quickly mean a higher bounce rate. Bounce rate is an analytic metric that Google pays attention to so what does that mean for you ? In layman terms, it means that you should be paying attention to it too.

What Is Bounce Rate Exit Rate

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The Bounce Rate Analytics Metric

There is a correlation between the time that a visitor stays on your website and the information that they are seeking. If the content doesn't connect with the reader then the reader will seek out information that more adequately answers the questions that are seeking answers for on another website and clearly that's not what you want. The goal is to keep the visitor there and to connect them with as much useful information as possible.

Google continues to reiterate that content is important as I'm sure you've heard the adage that "content is king", there is a reason to pay attention to this. When content resonates with your readers, the byproduct is that your readers will continue to consume literature on your website and the likelihood that they will seek out additional content that you've written grows. However that is not always a guarantee, but again we're talking about the "likelihood" of what could or may not happen. However, it goes without saying that you want to take steps to improve the visitor experience and give them opportunities to find more of your content too.

Bounce rate is sometimes overlooked until a website owner starts looking into their analytics, but honestly this metric should never be overlooked considering the information that it can provide. It can tell you about how engaged your audience is. This analytic metric can also tell you about how interested your visitors are in the content that you are writing about. It can provide you information about how well your website is converting your visitors from just readers into buyers depending on the focus of your website.

What Is Bounce Rate Or Exit Rate And Decrease Bounce Rate

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As I mentioned before, a little subjectivity is a good thing when you're exploring the topic of bounce rate. In my own research, what is consistent is that your goal should be to get your bounce rate under 50%. Keeping it under fifty percent tells Google that your website is informative and engaging. Now this isn't a one size fits all and that's where I think the conversation gets interesting and enters the realm of debate, because it's not like you're comparing apples to apples. You can run queries and find websites that are doing quite well, seeing thousands of visitors per day yet also may have high bounce rates (typically under 80-90%). This is where I say again that it's not a metric that is entirely damaging to your website, but is still something to monitor and decrease as much as possible.

It is important to note that websites change from site to site and there are several variables that affect time on site from simple to complex landing pages, to CTA's (call to action's) to the buyer experiences to media that directly impact how much time an individual spends on site. This doesn't necessarily say one thing definitively over the other, but again the calculation outcome of bounce rate for one website in a specific industry at 80% may be okay, while in another industry that number may say something entirely different. Now you may be wondering.. well isn't the goal to keep it under 50%. Yes, that goal is still true, but what's the overarching point of all this ? The point is that you should always be working to "decrease your bounce" rate. Goals that every website owner should keep as a central focus when it comes to their visitors and traffic is in the following:

  • increasing visitor engagement
  • increasing time on site
  • exposing as much of their website content to their visitors as humanly possible
  • decreasing bounce rate
  • decreasing exit rate (percentage of visitors leaving from a specific page.. this is "different" from bounce rate)

I personally find bounce rate pretty interesting because it provides goals for me with respect to my content, my visitor engagement, how I'm doing in comparison to other websites in the blogosphere that are similar in their content and so forth. With that said, Quicksprout provides some insightful information on bounce rate in their informative infographic:

What Is Bounce Rate Or Exit Rate Website Bounce Rate Infographic

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Bounce Rate Benchmarks And Percentages

This infographic starts out with why does bounce rate matter.. one of the very same questions that I asked at the start of this post. Lets just say this.. you want your content to matter to your readers and more importantly you want it to matter to everyone that visits your website. However, the truth is that there is no perfect bounce rate, however extremely high bounce rates (90% or higher) can impact your search engine visibility.

One very interesting section in this infographic is the benchmark averages for bounce rate.

  • Content Websites - 40 to 60% bounce rates are normal
  • Lead Generation - 30 to 50% bounce rates are normal
  • Blogs - 70 to 98% bounce rates are normal
  • Retail Websites - 20 to 40% bounce rates are normal
  • Service Websites - 10 to 30% bounce rates are normal
  • Landing Pages - 70 to 90% bounce rates are normal

What Is Bounce Rate Or High Bounce Rate And Loss Of Website Rankings

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Looking specifically at blogs, that benchmark to me is completely unacceptable. A bounce rate in the 90th percentile means that a very small percentage of your traffic connects with what you have to say. A website will find growth nearly impossible if their traffic retention is that poor. On the high side, the benchmark average is 98% which means that you can expect not to rank for many search terms as a bounce rate this high will inevitably hurt your rankings across the board.

Taking a critical look at your bounce rate should certainly answer questions for you as the owner of your website and content regarding your engagement and connection that you're making with your audience. The reality is that everyone experiences bounce rate. Try as you might you are not going to reach a point where no one bounces from your website and that is perfectly normal.

Let's Get Real About Bad Advice And Bounce Rate And How To Decrease Bounce Rate

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Bounce Rate Advice

There's a lot of bad or just insufficient advice online about reducing bounce rate. It's not that it's all bad but it doesn't tell you anything so lets get real for a minute.. Your bounce rate isn't going to magically decrease by changing your website especially if it looks like crap. I'm looking for a more professional word for it, but crap is the best way to approach this one. If there's one thing that I truly believe will help to retain visitors, it would have to be looking professional. If your website doesn't give you some credibility by how it looks then you can expect that people are going to click and run. It's that simple.

More bad surface advice I've heard is just speed up your website... really ? So making it faster will do great things for my bounce rate huh ? Here's what you don't hear.. yes, speed does matter, but if your content doesn't connect, the visitor is still going to bounce. If your website is hard to navigate, no matter how fast your website is, the visitor is still going to bounce. If your photos are terrible, the visitor is still going to bounce. All the little things have to be in order along to leverage this advice you're getting. The website package, the website overall from top to bottom has to work.. and not just work a little bit, it has to work well for you to having a fighting chance to reduce your bounce rate.

I'll say this again that you don't have to lose your mind over bounce rate, but when you lower your bounce rate you are leagues ahead of other websites that are still working to do the same thing and that work will lead to getting noticed by Google, improved rankings and positive benefits in other metrics that matter too.

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Holiday SEO Tips 2017 2018

Holiday SEO

Holiday SEO Tips Candid Writer Christmas Tree

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Does Holiday SEO really exist ? Does SEO really change just because the holidays are here ? Part of me makes me wonder how many of you reading this post have ever heard of this kind of search engine optimization. I can assure you, it was around long before I decided to write a single word about it, but that's okay, because at the end of the day, it's just another type of SEO that as a blogger, marketer or website owner that you can focus on that isn't necessarily something you have to focus on everyday.

Why is SEO all that important during the holidays ? I mean lets take the obvious realities about the holidays. Consumers are and I'm speaking in pretty general terms here.. pretty happy. Consumers during the holidays are more family focused. For most industries, consumers get one to two days away from work and consumers are much more inclined to rationalize spending during the holidays as being okay and the right thing to do amongst all the offers that only come around in these times.

So what does this mean for you in regards to SEO ? Well lets start with this fact... Your website doesn't have to have a specific focus on products. Irregardless of what you blog about or whatever your websites central focus may be, the holidays are still the holidays and you can tie that into just about anything on your website on nearly any topic imaginable. What I do like about holiday SEO is that the dates and seasons for holidays don't change. That means you can plan your strategy months in advance for what you want to do as the holidays get closer and closer.

Holiday SEO And Holiday Products

Holiday SEO Tips And Holiday Products And Gifts

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From an SEO standpoint, lets be honest, your focus is going to be on products and the consumer. Whether it's "your" product or products that you are associated with through affiliate programs, the holidays present a great opportunity for you to present those products to your readers and to newcomers that may not be familiar with your website. Whether you start your gameplan early or you start it late, the most basic thing that you want to do is to put together a list of the products that are going to be your central focus for the holiday season that you want others to know about. The reason for this is because you're going to want to place particular importance on optimizing for keywords and those keywords are going to be developed based on the products that you are focusing on.

Holiday SEO And Keyword Research

Holiday SEO Tips And Holiday Keywords And Keyword Research

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As always with keywords, there's nothing wrong in looking for "low hanging fruit", those long tail keywords that tend to be a bit easier to reach top rankings. With the list that you've compiled, typing your search into Google will yield additional related keywords that you can use, however that method does not yield monthly search volume, keyword difficulty and other keyword metrics that are helpful in determining which keywords are best to consider for targeting purposes. For your consideration, the tool that I use personally is: Long Tail Keyword Pro. Additionally, using Google Trends also provides added insight into holiday search habits. It goes without saying that seeking out high search volume should be the priority. Holiday SEO that is a culmination of your efforts to connect holiday search trends, related keywords, your websites central focus and holiday ideas can lead to very good holiday content creation.

Holiday SEO, Page Titles And Page Content

Holiday SEO Tips And Holiday Content And Pages

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Pay attention to your page titles and page content. Consumers are actively searching for gift item ideas before and after the holidays. Quite often people aren't really sure what to buy either. That's where you come in. There's no need to stuff your pages with loads of keywords, but more so to use the keyword list that you've generated and compose pages with targeted content that focus on specific keywords. Your titles should on topic and your content should provide information that helps the consumer make an informed decision with respect to your page(s) focus. Your pages should not be focused on trying to make money. Yes, I will say it again, your pages should not be focused on trying to make money. While it may be true that consumers are more inclined to spend, consumer "trust" is far more important. That trust is developed by providing information that helps them to make an informed decision.

SEO Isn't Just About SEO

Holiday SEO Tips

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This is where I say that SEO isn't just about SEO. Even if you're a master of optimizing your pages so that you're getting top results for holiday searches, that means nothing if you aren't converting those consumers into buying customers. Consumers will move on to results that are further down the page that feel more trustworthy and it doesn't matter if we're talking about traditional SEO or holiday SEO. While your efforts to optimize may have gotten you to the top, what about the consumer experience. The optimization that you do should also make things easy for the consumer. That means that you also have to think like the consumer.. you have to put yourself in their shoes. Here are other considerations to think about.. Have you thought about your navigation pane ? Is it easy for the consumer to find your holiday products or your holiday page ? Have you considered the use of an announcement bar like the one that is used on my website ?

Holiday SEO, Contests And Giveaways

Holiday SEO Tips And Holiday Giveaways And Contests

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Additionally, while some may or may not consider this SEO, I consider this holiday SEO when we enter the conversation about targeted imagery and giveaways. The holidays are an absolute perfect time to think about the use of giveaways and holiday specific imagery. Contests and giveaways during this time certainly lead to increased exposure to your website and new readership and holiday photos lead to higher engagement and interest from visitors to your page(s).

SEO never stops but during the holidays, optimizing your website by leveraging the nature of what seasonal times bring lead to greater visibility, higher click through rates and affiliate income that can be harder to obtain without a little season help.

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Google Penalty - No Catchy Headlines Here

Google Penalty Google Panda Google Penguin Google Hummingbird Google Pets

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Google Penalty Animal Kingdom

If Google introduces another animal into SEO it's gonna start to look like... well something, I haven't quite got that figured out yet. Animals and Google penalties.. hmmm... I'm not sure I understand why Google chose to connect the two yet, but there's one thing that is certain. Google has managed to gradually condition all of us in marketing and SEO to fear it's pets. Next thing you know it'll be the Giraffe update and we'll fear that one too.. It's just sad.

I Love My Website

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Either way, what we have learned is that if you have a website you care about, if you have a website that you own and love, you better treat it like the tiniest drop of water could mess it all up for you and lead to it's ultimate demise and destruction. So if it's something you wouldn't do in the light, you probably better not do it behind Google's back or it will eventually catch up to you. Now that's not to say that if you get a penalty that there aren't exceptions, because honestly who can truly control ALL of the links that are associated with their websites. There's definitely room to be fair and rightfully so, because receiving a Google penalty doesn't always mean that YOU did something wrong.

Google Penalty Core

At the core of the Google penalty, it truly is about making the user experience more relevant and useful when an individual is in search of information online. Another valuable lesson we've learned is either play by Google's rules or GTHO (get the "heck" out). Figured I would clarify that little acronym for ya.

What you don't want to do is engage in bad link building practices. You may be wondering, well what do you mean by that ???

Google Penalty Just Don't Do It

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Well let me shed some light on that for you..

  • spun content.. such a bad idea
  • link farms.. another really bad idea
  • posting the same article (over-posting) - EVERYWHERE.. need I say more ?
  • duplicating content (this is pretty similar to what I just mentioned in the last point)
  • using the same anchor text for all the links your post or leave on other websites and even on your own
  • volume auto link building (too much, too fast means lots of bad things are coming your way)
  • guest posting.. it's not what it used to be folks and Google isn't crazy about it either.. it's been spammed to death so just move on to something else because it doesn't have the punch it used to anymore and the bottom line is you'll have to work VERY HARD to get Google to put trust in a guest post now anyway
  • footer links on Wordpress themes (lets face facts.. people crank these out and spam them all over the place just to get links).. it's another bad idea.. Google doesn't like footer links anyway.. If a link really matters that much, who is going to place it in the footer ??

Google Penalty & Bad Practices

Bad linking practices are what lead to Google penalties and of course that lends itself to the discussion of how to get yourself out of trouble once you get that ugly manual action notice, but we'll get into that one in another post.

Nevertheless, if you're not familiar with spun content here's the skinny on that. Taking a piece of content that someone else has written and changing it to some degree to pass it off as your own work. If there's one thing that can be said about writing is this.. Writing takes time and doing it well takes even more time and if there's one thing that we all wish we had more of.. is time itself. Needless to say there's plenty of software out there that will spin content for you and even if it's not that readable it's still content that you can add to a webpage. However, Google is cracking down on these posers and rightfully so because it degrades the quality of information that exists online. So the bottom line on this topic and like the rest is just don't do it.

Google Update Google Penalty

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Link farms is exactly what it sounds like.. take a group of websites and exchange links to build up link profiles for the sake of increasing the number of links each website has respectively. Everyone gets more links and this is a tactic that used to work for quite some time and now that the algorithms have greatly improved, this kind of tactic is easily detected, doesn't last long and provides no ranking benefit to those that try to employ this method anyway.

Posting the same article everywhere just leads to red flags. You may think that it works from the perspective that you want to share it as many places as you can, but that kind of thinking will backfire and truly work against you. You may even think syndication and while that may not lead to bad things, the only real effective way to get the "same" content shared everywhere is when it's done organically. I say organically only to refer to when others share your content without any incentive or influence.. people sharing content because they want to. This is perceived much differently from Google's standpoint than you as the creator of the content sharing it all over the place and the benefits of others sharing your content are far greater than you doing it yourself. Where the trouble begins is behavior that lends itself to spamming by over posting the "exact same content" to several locations across the web.

Duplicating content is just a bad practice in general. If you aren't trying to generate fresh content then you can expect that there aren't going to be rewards for your efforts. Duplication of content has long been recognized as a terrible practice to engage in and most SEO's worth their salt steer clear of this as well and these days with penalties running rampant, duplicate content raises red flags that can lead to de-indexing a website from the search results entirely depending on the severity and extent of this tactic.

Using the same anchor text is just your way of saying hey Google, look at me.. this is what I'm trying to rank for. Using one anchor text across multiple pages just looks bad. There was a time when this was completely acceptable and it worked. It worked really well because this was a well known method to help boost rankings and was primarily used by SEO's. However, you're much better off using anchor text sparingly these days and allowing others that link to you to choose the anchor text. Overuse of anchor text again leads to penalties that can severely diminish, your ability to earn revenue and truly hurt your website overall.

Without going into the last few bullet points I've made, the reality is that in order to avoid Google penalties, stick to the mindset that creating content for your visitors may not lead to instantaneous boosts, but it will lead to better results down the road with consistent effort. Tactics of the past do not work any longer and the algorithms are constantly evolving and they are going to win no matter what you do so play by their rules. You may as well just cave in to that reality and quite honestly keeping your website focused on improving the user experience and providing information that will benefit the user is a long term winning strategy and who could argue with that.

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