Is guest posting truly the best way to grow your audience ?
Well I think it’s fair to say that the results vary from blog to blog, but here’s what is true regardless of who you are or how you feel about guest posting. Guest posting allows you to connect with readers and audiences that aren’t already aware of your blog and your content.
It goes without saying that everyone knows something about something right ? However, sharing that knowledge with others can be a bit daunting especially if you’re not sure that anyone really cares about what you have to say.
Even in spite of that millions of people have taken the plunge and have learned how to started a blog from scratch.
The reality is that some succeed and many fail, but with anything that carries great potential, there are those that will persist and keep going where many just won’t.
Jon Morrow, a well known and very successful blogger shared a story about what led him to blogging and his discovery about guest blogging that truly amplified his efforts and his presence in the blogging community.
The best part about this story is that it inspires and it tells you in straight forward language that there’s no secret to this. Granted, even though his guest post on Problogger was directed more towards becoming a professional blogger, Jon will also tell you that there is massive power in guest posting.
Jon has even has even offered a guest post certification class strictly focused on giving you his personal insider knowledge about how to be successful with guest posting to help you avoid many of the mistakes he made, thereby leveraging your success in a huge way.
Beyond what I’ve already stated, the reality is that there might be several different paths to get the money, to get the cars and to have the life and freedom you want as a blogger, but guest posting is like any other strategy.. it takes work and it will notably require your time.
However, if you invest yourself into this process, ultimately it will work to leverage your blog, your content and who you are and want to be in the blogging community.
If you’re going to guest post, establish what your goals are. They could include:
Establishing new partners or friends in the blogging community.
Establishing yourself as an authority blogger.
Growing your own blog and brand.
Generating more traffic to your content.
Building backlinks to your blog.
If there’s one thing that can be said for guest posting, do not and I repeat do not do it to build backlinks or guest blog with the sole intention to promote yourself. These are likely to immediately get your request to guest post on nearly any blog rejected.
On the other hand, if you’re interested in guest posting to make new connections with other bloggers, guest posting is a powerful method to accomplish that. The sheer nature of writing a guest post allows you to share your expertise with audiences on other blogs.
Consider that there is no investment into this but your time. In pursuing the chance to write a guest post, seek out blogs that are connected to the niche you’re in and look for quality blogs.
With that said, one of the very first things that you’ll want to do is figure out where you can get guest posting opportunities. Acquiring a good list of guest posting targets gives you a place to start in this process.
You can start out with Google or Bing, but I prefer Google because the way I search seems to provide more accurate results in that search engine, but the choice is ultimately up to you. Each search engine has it’s own list of search operators to fine tune your ability to search and find what you’re seeking.
The way that I would do this personally in Google to find my guest posting targets is to type into the search bar the following (each line of text below represents a different search query):
Intext:”submit a guest post”
“submit a guest post”
Inurl:write for us
Intitle:submit a guest post
Intitle:write for us
Intext:we accept article submissions
Intext:we accept guest posts
“submit an article”
“become a contributor”
These search queries will help you find places where you can guest post. Additionally, you can use any of those methods to search for guest posting targets and then add this to your search at the end (+ niche). Do that without quotes, add the plus sign and add your niche to laser target your search.
Ultimately, it will look something like this:
Inurl:guest post + dogs
As you can see I’ve used my search operator, added the + sign and used dogs as my niche.
This will help me to find guest blogging targets by looking for guest post in the website address or website url and then tells the search engine that I only want to focus in on those urls that target the dog niche.
After you’ve found your targets, understand that each website or blog where you’ll want to guest post will certainly have it’s own set of guest posting rules and criteria. You’ll need to read through the rules for guest posting for each respective site because they all differ in their requirements.
Here are examples of guest post criteria to view including what the requirements are to write on this blog as well to give you some insight into what different blogs may ask for:
When you write a guest post, keep in mind that you are representing yourself on someone else’s blog. This should go without saying, but you should be sure to write at a high level. This means that you should be doing your research and need to sound well versed on the topic that you’re writing about.
Write with the intention and purpose to help others through your post.
When you do this, please understand that people are likely to comment on your guest post and you need to be able to respond to their questions as well. Interacting with your audience through their comments by sharing your expertise and fully answering their questions increases your knowledge credibility on the topic.
Guest post engagement should not be underestimated.
With that said, while opinions even today still vary on the effectiveness of guest posting, I think it goes without saying that the potential is huge for massive engagement and increased exposure, assuming you’ve chosen the right targets on where to guest post.
Do your research and maintain high quality standards and you will reap the benefits of your hard work with increased awareness of who you are, what you write about and your desire to ultimately help people that view your posts.
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