Writing a press release can seem confusing. Learning how to write a press release gets much easier with a little practice, but let's address one thing first. Why bother writing a press release in the first place ?
One thing that stands out about press releases is that anyone with any shred of credibility or looking for some will use a press release. Google may have you believe that they aren't as important as they once used to be, but if there's one thing I've learned about Google over the years is that not everything they say should be taken seriously. With that said, there's information that you should pay great attention to, there's information that you can dismiss and there's the information that you'll have to come to your own conclusions about. On the topic of press releases, I personally choose to dismiss any notion, be it Google or otherwise, that they don't hold much weight in the eyes of the all important search engine. I think press releases are still as important as ever, especially if you have something worthy of being syndicated through a press release service.
Press Release Ingredients
When you write a press release there are components that are common to any document that you are going to prepare for journalists and other news related personnel. Those common components are the following:
CTA (call to action)
Heading: On your headline, make sure that you have written something that is going to grab the attention of the reader. We're not talking about click bait here, but something that accurately describes what your press release is about. You are writing a headline that should compel someone to click on your release to read the content that you've produced.
Subheading: On your subheading, this should give the reader a bit more insight beyond what you've already written in your heading. In my eyes, these are larger breadcrumbs that entice the reader to want more information about your press release.
Date: On the date, this is where you're going to display the date of your release and your city.. basically where the business is located.
The Hook: What you're doing here is grabbing the attention of the reader. What can you say to pull them in further to what you're writing about in your release ? Make this interesting, make the reader curious. I know that this is easier said than done, but there's always something that you can give a reader that they didn't already know so make sure that you do that in order to pull them into the body of your release.
CTA (call to action): In many press releases the reality is that the majority of eyes that come across it aren't likely to make it to the end. That's not to say that if you write a press release that no one is going to read it in it's entirety because that's simply not true. Nevertheless, with that said, it's not a bad idea to introduce your CTA earlier on in your press release. You have your own flexibility here in where you want to place your call to action. This link is basically an action that you want your reader to take. Do you want to lead them to a contest, to your website, to an email subscription page etc.
Body: The body refers to the content of your release. This is the meat of your press release and where you want all the "good stuff". If there's something that cannot be overemphasized it is to ensure that what you've produced is actually "news" and is newsworthy. These are two terms that you will hear consistently in the press release discussion. If it's not news, I wouldn't bother spending the money for a quality press release service. There are several press release examples of poor content that has been submitted to news outlets that never get syndicated because they aren't newsworthy. It is important to not lose sight of this as you are working towards developing and writing a press release.
Contact Information: In this section, it's very self explanatory. Make sure that you close your release with your company information. Journalists and news outlets want the details about your business and your brand so be sure that you are adding the necessary and pertinent contact details at the end of your story. This is where you get a chance to tell everyone who you are so take advantage of it.
I will provide 2 press release examples. You will see the components in these press releases written in regards to the Candid Writer blog. These examples will also serve as press release templates that you can use in order to write your own as well.
Press Release Examples - #1
Candid Works LLC - First Time Author, 5 New Upcoming Quick Read E-books and New Author Website Has Been Launched With an iPAD Air Contest
New author, D. Senu-Oke also known as the Candid Writer, invites you to read his e-books that explore SEO, traffic, monetization strategies and tips that address several items website related in this new age of SEO and getting noticed online.
Traffic is the lifeblood of any website and it is important to be in a business of helping others. The free e-book will help others struggling to improve internet traffic to their websites.
Pickerington, OH (PRWEB) May 06, 2014
So how do website and blog owners continue to write great content yet struggle to monetize their work? How do owners of these internet destinations keep up with changing SEO and search engine algorithms that adjust to patterns and trends frequently ? E-books from the Candid Writer such as Monetizing Means Something To You – Here Are 45 Ways To Do It Online and Impact Website Traffic with Fiverr may be just one element of help in that constant struggle that hobbyists and small business website owners alike face today. This new website and its upcoming and future e-book releases are focused on helping anyone with a website or blog experience greater success online. Perhaps their tagline sums up that goal best: Doing the research so you don’t have to. The Candid Writer does the research and leaves the action and implementation up to the reader. According to website founder and author, D. Senu-Oke, he remarks, “No matter how valuable the information may be, 'action” is everything'”.
Among the upcoming new e-book releases from the Candid Writer, Impact Website Traffic with Fiverr will be a free e-book. This e-book features 16 traffic gigs with perfect scores over hundreds of ratings for website and blog owners that are seeking to improve their internet traffic. “Traffic is the lifeblood of any website and it is important to be in a business of helping others. The free e-book will help others struggling to improve internet traffic to their websites,” says D. Senu-Oke.
Additionally, the Candid Writer website has just launched the “Get In To Win An iPAD Air” contest. Registration requires that you opt in to the mailing list for a chance to win a free iPAD Air valued at $499. There is no purchase necessary to win, entrants must be 18 years of age and up, live in the U.S. and have a valid email address. Only one entry per registration is allowed and the contest will end on May 17th at midnight EST.
About the Author
D. Senu-Oke has been an educator for several years, however he has also owned and operated websites with a primary focus on deepening his understanding of internet marketing, SEO, traffic generation, lead generation, monetization and more. The author can be reached at: cw(at)candidwriter(dot)com.
Press Release Examples - #2
The Candid Writer Publishes Top 100 Ways To Promote A Blog For Budding Online Writers
CandidWriter.com has created an incredibly comprehensive new guide explaining the best ways people can promote their blogs online and develop their audience to start earning money through writing.
Columbus, OH, United States of America - August 5, 2015 /MarketersMedia/ — Blogging was once considered just another form of journaling, with a select few diarists creating a following. However people soon realized that Content Is King, and having a blog enabled people to generate impressive traffic for their products and services by providing quality related content. Now, blogging is a way many entrepreneurial individuals make their living, and seems like an attractive proposition to many more. The Candid Writer has written a new blog post on how to increase website traffic, detailing no less than one hundred ways individuals can promote their blog online.
The one hundred ways include advanced ways of utilizing Facebook, Twitter and Pinterest, as well as offering formatting advice on everything from the length of posts, when to include pictures and how many, how to repurpose content to attract different audiences across different forms of media, and how to use current affairs for rapid audience expansion.
The Candid Writer recommends responding to controversial topics, starting a forum community and even offering contests in order to increase exposure. They also recommend developing an ongoing relationship with readers that will see them share content to new potential audiences, boosting website traffic.
A spokesperson for The Candid Writer explained, “We have written 13,000 words how to promote a blog, so this single post amounts to a comprehensive beginners guide that can help people spend their time and energy more effectively on creating buzz around their content and developing a following that can help generate real prosperity. This is just the latest in a long line of posts on the topics contained within, but is the first to try and sum up a top-level approach to blog promotion. We look forward to seeing how this post helps people create their own success in the future.”
About The Candid Writer: The Candid Writer is a blog to help bloggers blog. The website provides insightful information through blogging tips, relevant news and trusted product reviews, and The Candid Writer even shows you in a LIVE video how to start blogging from scratch in 6 minutes or less and a six week blogging series on how to start blogging at a 500% success rate. This website is about providing information to help bloggers be successful.
For more information about us, please visit http://www.candidwriter.com
Name: D. Senu-Oke
Organization: Candid Works LLC
Phone: [insert phone number here]
There are instances where writing a press release is very appropriate. If you are going to run a contest, address changes to your brand, clarify a controversial issue, discuss huge profits, discuss new partnerships or upcoming changes.. press releases are very sensible outlets to communicate that information.
With that said, what you may have noticed in both examples that I shared is that press releases should "always" be written in third person. As you consider a press release service and to assess the quality as well, your release should sound as though you've been interviewed and not be written in first person. Your press release should be free of grammatical errors and be written professionally. Make sure that you proofread your press release and use tools necessary to ensure that you're publishing high caliber content that represents you as accurately as possible.
As I close this blog post, understand that press releases add credibility to you and your brand so don't shy away from them. The more newsworthy your release is, the more likely your story is to get picked up by hundreds if not thousands of news, media outlets and journalists which lead to more authority to your website and greater recognition for you and your brand.
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